Summary of marketing activities

Summary is a written material to review and analyze the performance of study and work life in a certain period, which plays a connecting role in our study and work. So, let's write a summary. So what should we pay attention to when summing up? The following is a summary of three marketing activities I collected. Welcome to reading. I hope you will like them.

Summary of marketing activities 1 In order to further promote the popularization of banking financial knowledge, focus on improving the financial quality and safety awareness of the public, and safeguard the legitimate rights and interests of financial consumers, according to the requirements of the Notice on Printing and Distributing forwarded by 20xx Banking Association to BOC Association, the Bank organized a publicity campaign on the theme of "Publicity Month on Interest Rate Marketization and Deposit Insurance System" within its jurisdiction from June/kloc-0 to June 30. The summary report on these activities is as follows:

First, set up an activity leading group to ensure the smooth development of the activity.

In order to ensure a reasonable division of labor, orderly organization and proper measures for the publicity activities, our branch attached great importance to the spirit of the document "Financial Knowledge Enters Thousands of Households" and set up a leading group for the publicity activities, with XXX, the president of the branch, as the leader and XXX as the deputy leader. And the main leaders of all departments and offices are members of the leading group, and a leading group office is established, which is subordinate to the Compliance Department and is responsible for formulating and implementing the publicity plan and organizing and coordinating all departments and offices. In order to ensure that the publicity activities are carried out in an orderly manner, the branch has formulated and issued a publicity activity plan, requiring all branches to make full use of various publicity means, expand the coverage of activities and popularize financial knowledge.

Second, fully prepare publicity materials to ensure that publicity is implemented.

June is "Publicity Month of Interest Rate Marketization and Deposit Insurance System". In order to ensure that all measures of publicity activities are put in place, our branch has made careful preparations for publicity activities, distributed publicity banners, posters and leaflets to all business outlets, and required all outlets to put all publicity materials in place at the first time, opened up publicity areas to hang publicity banners, put up publicity posters and display brochures, and broadcast this month's publicity slogans through LED display screens, such as: deposit insurance makes life better; Voluntary deposit, free withdrawal, interest-bearing deposit, deposit guarantee, etc. In addition, the branch popularized the knowledge of interest rate marketization and deposit insurance system to consumers through SMS platform and Weibo information platform.

Third, network synchronization to ensure comprehensive coverage of publicity.

Fuzhou Branch takes the branch outlets within its jurisdiction as propaganda positions, plays relevant propaganda slogans through the LED demonstration screens of business outlets, sets up propaganda points at business outlets, puts up propaganda racks and posts propaganda posters, so that customers can feel the propaganda atmosphere of "Interest Rate Marketization and Deposit Insurance System Publicity Month"; By putting leaflets on the counter, customers can read relevant publicity materials at the first time when they are handling business or waiting for business, so as to ensure that interest rate marketization and deposit insurance system bring to the public, and let financial consumers know the connotation of interest rate marketization and the protection of deposit insurance system to financial consumers at the first time.

XX Sub-branch also went deep into XX village to publicize the interest rate marketization and deposit insurance system to the villagers, and took the launching ceremony of the promotion meeting of famous building materials in XX city as an opportunity to distribute publicity materials to the participants, publicize the interest rate marketization and deposit insurance system among building materials manufacturers, distributors and building materials market managers, continuously popularize financial knowledge to the public, and enhance the public's concern for the protection of financial consumers' rights and interests.

Fourth, sum up experience and establish a long-term mechanism

After the publicity activities, all branches of the bank timely summarize, evaluate the scale and effect of publicity, and estimate the quantity of publicity materials according to the publicity situation, so as to choose a more suitable publicity time and place for the next publicity theme and adopt more effective publicity methods and means. From June/kloc-0 to June 30, all XX outlets of XX Branch participated in the promotion of financial knowledge, and * * * carried out publicity activities for XX times, involving XX employees, and sent about 1 000 copies of publicity materials, with a direct audience of more than XX people, and the audience of publicity platforms such as SMS and Weibo Information reached more than XX people, achieving the expected publicity effect. Our branch will carry out consumer education and service activities in its daily business activities, safeguard consumers' legitimate rights and interests, and let consumers really benefit from participating in financial publicity activities.

Marketing activity summary 2 According to the spirit of the company document, I participated in the "Golden Autumn Marketing Experience" activity. During the activity, I went to the public account department and the community manager to provide comprehensive and thoughtful services according to the needs of users, such as installation (telephone, broadband, PHS), disassembly, maintenance and other services. During the half-month experience, I learned a lot, which is of great help to my daily work.

Experience Activities: A Good Garden for Learning Diversified Business Knowledge

I have worked as a community manager, and my practice has changed my mind that the work of a community manager is quite easy. My legs are sore after standing on the junction box for a while, but in order to check the maintenance circuit, the community manager often has to climb up and down one by one, and one stop is a few minutes. How hard it is. When I called Pute, a lonely old man in the community, I realized the hardship and happiness of installing a telephone. A telephone from the trunk to the user's home, through a series of processes such as wiring jumper, junction box, off-line and so on, feels very fulfilled.

One night, a user's home phone on Wang Fu Road we were maintaining was suddenly cut off. After receiving the maintenance call, the community manager informed me to repair the user's faulty telephone line with him overnight. When repairing telephone lines, we also combed and raised scattered telephone lines to ensure the normal use of residents' telephones.

In the experience activities, I also learned how to deal with adsl line faults. Since adsl is installed on the original telephone line, its communication quality depends on the telephone line. For those newly built residential areas or areas where telephone lines have been recently rebuilt, the possibility of line failure is very small, while for those areas where old telephone lines are still used, the possibility of line failure is very high. There is a very convenient way to detect the quality of telephone lines, that is, pick up the phone and listen to the dial tone carefully to see if the sound is pure and there is noise. If the dial tone is pure, it means that the telephone line is of good quality, otherwise it means that the telephone line is of poor quality. If you suspect that there is a problem with the quality of the telephone line, you can test the telephone in sections to help find the problem. After the problem of external lines is eliminated, it is also necessary to check whether the telephone line in the user's home is damaged, and if so, replace it with a new telephone line.

Experience activities: inject vitality into the work of community managers

During this experience, I got along well with the community manager. Learn from them, their work is full of enthusiasm, patiently explain some technical problems until I master them. In their work, they pay more attention to the quality of service, regard the users in the community as a big family, establish good professional ethics and service standards, and serve the users attentively.

Through learning, I further realized that enterprises can't do without the market and marketing. Doing a good job in marketing will make an enterprise miracle and bring vitality and vitality. In the study, the teacher also embodies good professional ethics and service norms. In the usual marketing work, I also deeply understand the importance of service work, and often hear users compare and evaluate the service quality between us and other telecom operators. In view of our adsl business, users' evaluation is relatively high. Telecom enterprises are now selling services, and the quality of services directly affects the acceptance of telecom products by the market and users.

This experience activity is in contact with the needs of users in all aspects, so I learned how to do a good job in user service during the activity. In this activity, I am very grateful to the leader of Bus No.1 and the community manager who took me to study. They gave me a lot of help. During the activity, I have an intuitive understanding of "strong support and quick response", providing quality services for the front-end departments and being invincible in the market competition. In the future work, I will definitely run through the market competition consciousness, serve the front end, ensure to do my job well, and improve the core competitiveness of this enterprise. The following are some immature suggestions after my experience: In the past, the service goal was to satisfy users, but now it is necessary to achieve the goal of touching users and upgrade the service to a higher level. Community managers should not only install telephones at home, but also add some extra services. For example, when drilling holes at home, we bring our own vacuum cleaner or cleaning tools to clean up the dust after drilling holes; For example, after installing a mobile phone, I volunteered to help users carry domestic garbage; For example, we have mastered some basic telephone operation methods, and some elderly users have the need to use abbreviated dialing. We help users to open services; When repairing the phone, we take a spare phone to solve the urgent needs of users. "Details determine success or failure", and unexpected practices in details can often achieve better results, laying a solid foundation for us to firmly occupy the market.

Summary of Marketing Activities From the beginning of June to June 30th, 3 xx, our agency held book-buying and book-giving activities in Zhengzhou Book Center and Zhongyuan Book Building respectively. Now compare and analyze the sales data of June, April, May, June 2008 and June of xx:

(1) Sales data of Zhengzhou Book Shopping Center in xx and June in the same period.

(Note: Due to the system program change of Zhengzhou Book Center in August 2007, the sales data of this bookstore in June 2007 could not be collected. )

(2) The sales data of Zhongyuan Book Building in June 2009 and the same period in June 2009 were the same as that of last year.

(3) Comparison between Zhengzhou Book Center and Zhongyuan Book Building in June, May and April, 2009.

In June, the sales of Zhengzhou Book Shopping Center increased to a certain extent. However, due to the low season of book sales in June, the overall sales did not achieve the goal of brisk sales, and our promotional measures also played a general role in promoting the sales of related products. The characteristic of sales in June is that the sales volume of single items of social key books in China has increased significantly, which is quite obvious compared with the "moving sales" varieties. The sales of Zhongyuan Book Building in June was basically the same as that of the same period last year. In June, the variety of "moving sales" of Zhongyuan Book Building increased. However, due to the failure of Henan Wholesale Center to ensure normal supply, the situation of out-of-stock of key books is more serious. Coordination for many times, because there are too many departments involved, the overall effect is not obvious. The problems existing in key marketing activities in June are briefly summarized as follows:

1. Promotion time: In June, our book sales were in the off-season, except for teaching AIDS, literature and children's books, the sales of other books were relatively dull. Most of the main stores in Zhengzhou are mainly for students to buy, and the people who are suitable for our products are scattered.

2. Promotional means: All major publishing houses choose to launch promotional activities in June, which leads to the proliferation of promotional activities. Many promotion methods are relatively low-level marketing methods, mainly buying gifts, without forming their own unique marketing methods, and repeated competition is more serious.

3. The support of major stores for promotional activities: Because there are many publishers who need to do promotional activities, Zhengzhou Book Center refuses to accept large-scale promotional materials such as POP and Yi Labao from publishers in order to give consideration to the overall layout of bookstores, and only allows small-sized posters to be placed on the booth, which cannot form a visual appeal to readers. Bookstores rely on electronic screens, radio and other channels to introduce promotional activities, which is not attractive to readers.

Gifts are too simple to attract readers. Nowadays, promotional gifts, such as traditional shopping bags, has nothing special for readers and poor cultural taste. The cooperation ratio of traditional questionnaires and other information collection is relatively small.

In view of the situation in the promotion activities in June, we actively communicated with the relevant departments of bookstores, won the support of bookstores, and used our promotion activities to put our key books in conspicuous positions such as booths. In view of the low level of filling in the questionnaire, we use the good interpersonal relationship of bookstore employees to recommend readers to fill in it. During the activity, increase the number and time of visiting bookstores, introduce key books to relevant readers, and actively understand the current readers' needs and purchasing tendencies, and collect information from front-line readers. Suggestions for promotion activities are as follows:

1, book marketing activities must be combined with the characteristics of local market demand. For example, book purchasing in Zhengzhou was relatively weak in June, so the effect of key marketing activities at this time point was relatively poor. In the future, I will choose to engage in similar promotional activities around the National Day or at the beginning of school, so that marketing activities can promote book sales.

2. Marketing activities should pay attention to cultural taste. At present, many commercial shopping malls and supermarkets use shopping bags and other promotional activities, which are not attractive to readers and reduce the cultural connotation.

3. Marketing activities should improve the pertinence of activities, pay attention to the leading role of activities in sales, and strengthen the promotion effect of activities. Avoid marketing activities as a mere formality, engage in activities for the sake of doing activities, and all promotion methods should focus on sales.