Valentine's Day activities on Tanabata

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance. The activity plan is a concrete, thorough and operational plan from the aspects of the purpose, requirements, methods and progress of the activity. So how to make a scientific activity plan? The following is a sample essay on Valentine's Day activities on Qixi, which I collected for reference only. I hope it will help you.

The activity plan of Valentine's Day on Qixi is 1 August 6th, which is a traditional festival in China. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. In order to create the operating characteristics of ktv and fully embody the operating style of ktv, according to the current operating situation of the company and the changes in Zaozhuang citizens' entertainment market, the following activities are specially planned for the consumer groups of Qixi Valentine's Day.

I. Theme of the event

"Valentine's Day ktv New Fashion Theme Party" and "Love Shock Wave Looking for the Goddess in Heart"

Second, the activity time

5 and 6 August

III. Purpose of the activity

1, through this activity, improve the brand appeal of ktv in Zaozhuang catering and entertainment market;

2. The average daily turnover increased by 80%. (After the activity, the Finance Department will report the activity results to the General Manager. )

Fourthly, the concept of activity.

This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to ktv to try to talk with "strangers". By carefully and strictly controlling the procedure of making friends, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see item 6 of the planning case for specific control methods, the first wave of love shock).

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, dj station (a ktv dj can be invited), led display screen and private room computer.

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes the lobby on the first floor of ktv as the activity center, supplemented by private rooms;

5. All female guests who visit ktv on June 5438+06 can get a rose in the bar.

6. When you come to the store and open a private room, you will get two chocolates.

Activity of intransitive verbs

Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)

1. campaign slogan: resolutely talk to strangers;

(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

If both parties are interested, they can communicate with each other through the waiter and start dating.

The second wave of love shock: "show off yourself, hot mm calls to order" (this plan includes lobby and private room)

We will arrange someone to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card of our store, and you can get a designated cocktail in the cocktail bar with the wine card (the choice of this activity is subject to the approval of the manager of our store).

Love strikes the third wave: "true confession"

Ktv can provide couples who patronize ktv on Tanabata Valentine's Day with the opportunity to express themselves loudly on dj. And get a bottle of champagne (how can you not touch her/him on a special day? The fourth wave of love shock: "romantic passion" (this plan includes hall and private room). During August1May-August 16, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery ticket for August 16, and so on. Draw on the spot.

First prize: a room in Guo Xue Hotel, romantic decoration for one night, and a bottle of champagne;

Second prize: one for each of the three digital MP4s;

Third prize: a box of chocolates for ten people (specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

(1) Doors and windows: two billboards indicating activity information; (20xx Valentine's Day Activity Raiders: ktv invites you and your partner to participate in the ktv Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day ktv new fashion theme party activities love shock wave to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.dj stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

② Silver reflective characters are engraved on the fence around the hall.

Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars; The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world. In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark. There are countless people who are gentle as water in the world. Ritual is like a dream, forbear to return to Gu Qiao? If the relationship between two people is long-lasting, it is still a matter of time.

3. There are roses and heart-shaped patterns on the pillars of the hall.

4. Private room:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight. Activity arrangement

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) The Marketing Department shall make and install the advertising rack according to the drawings before 13;

(3) The staff of the Hall Department and the Private Room Department shall cooperate with the artist 13 to do a good job in arranging the yard;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤. The dj station in the lobby and the program department will arrange the adjustment of the music route and program during the activity, and report it to 14 general manager's program every day;

⑥. The marketing department should contact the advertising space and Guo Xue Hotel before 13 to make room and catering arrangements;

⑦. The planning department puts in activity advertisements (including outdoor and computer) before 12, and designs various cards;

⑧ All departments of our store made overall arrangements and unified the rehearsal activity process on June 5438+04.

Nine, the end.

Valentine's Day on Qixi 2 Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 16

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1) "The more beautiful the night, the more lonely Tanabata is." The 500-square south square of the large-scale intimate dating party hotel is carefully decorated, with various leisure tables and chairs, and soothing romantic background music is played on the square. Guests staying in the hotel are admitted free of charge with their room cards, while other customers are admitted with admission tickets. There are beverage shops, snack bars and 7-up stores on site.

All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3) Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

X restaurant

On the day of the activity, you can get a rose by spending all the money in 77 yuan in X Restaurant.

Fourth, the implementation details

1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3) Please ask the Finance Department to inform all food and beverage cashiers and make discounts.

4) Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seats, 2 posters in the lobby and related publicity.

6) Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel official website and friendly connection website

X information port floating advertisement (one month)

X newspaper quarterly color edition +600 words soft text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.

Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)

Jewelry sponsorship

Small gift hotel inventory gift

X is about 68,000 (total replacement)

Total: 2,500 yuan (excluding replacement)

Valentine's Day 3 Valentine's Day activity plan 1. Activity time: 20xx August 26th.

Second, the theme of the event: meet the mountains and love this life.

Three. Venue: Huaying Mountain Tourist Area

Four. Activities and preferential policies:

(1) Couples who come to Huaying Mountain in Aishan on August 26th will enjoy a 50% discount when staying in the couple's room;

(2) If you visit Love Mountain and take photos (mobile phones, cameras) at the scenic spots related to love, you can get couples photos (free of charge), couples umbrellas or other souvenirs at the front desk of Huaying Mountain Hotel with the images;

(3) On the afternoon of August 26th, from 16: 00 to 17: 00, couples prayed in the Hajj Hall; (Couples participating in the activity can get a couple shirt by registering at the reception desk of Huaying Mountain Hotel);

(4) On the evening of August 26th, at 20: 30, a "couple interactive dance" and a bonfire variety show will be held in Huaying Mountain Passion Square (if the weather is bad, an interactive activity of "couples can sing if they want" will be held in Huaying Mountain Performing Arts Hall instead);

(5) The final interpretation right of this activity belongs to Huaying Mountain Tourist Area in Guang 'an.

The activity plan of Valentine's Day on Qixi 4. Theme of the event: "Time is silent, true love lasts forever" and "Poetic and picturesque Chinese Valentine's Day"

Second, the activity time:

Three. Venue: xx Bar

Fourth, the form of activities: activities that can only be played by men and women.

Verb (abbreviation of verb) Activity scale: about 33 people.

Six, Tanabata planning activities flow plan:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women can't live without each other after they are a group. You can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Everyone is divided into two groups, the Cowherd and the Weaver Girl, with 6 pairs of men and women plus a man in each group. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to the men in the other group. If she answers correctly, she can go one step further and know that the man can send her roses, which is the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3. Love song duet

The host said a word, such as love, and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. Get it right five times, and those who fail will be eliminated.

4, Tanabata couple big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Three couples feed watermelons to each other, the men are blindfolded, and the women in each group give each other blind instructions. Eat watermelon to see which pair wins, and the winning team will get a small gift. Those who fail will be eliminated,

5, a red rope.

The man is standing by the wall, while the woman is pulling the red rope. As long as that man can hold your hand, he will win.

6. Love at first sight is a soul mate

Primary and secondary people say three idioms. Men have to do three different actions according to their needs. Men should write it in women's hands, and women should guess. If you answer more, you will win, and if you lose, you will be eliminated.

7, four unlike

Men and women in each team talk about what to learn from each other. People in the team can guess. Men or women let men guess. Whoever wins and guesses three times will be eliminated.

Finally end the relationship between husband and wife

The last three couples, let's see which team wins. They can play games for the remaining teams, so that they can win the third place, and the winner will win the first place with that team.

Cultural performances:

Female guests * * * bring some programs. Let's have fun, sing and dance, play games and so on.

Free activities: eat appropriate fruits.

Appropriate fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.