Planning Scheme of Hotel Dining Dragon Boat Festival

In order to ensure the success of the activity, it is necessary to make an activity plan in advance. The activity plan is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. How should we write an activity plan? The following is my carefully organized Dragon Boat Festival planning scheme (selected 6 articles), for reference only. Let's have a look.

Hotel Dining Dragon Boat Festival Planning Scheme 1 1. Purpose of the event

Drive the sales of zongzi and cherries, create a dining atmosphere for the Dragon Boat Festival, and drive the turnover of branches.

Second, the theme of the event:

Shicui Dragon Boat Festival

Third, the activity time:

5-9 June

Four. Participating branches:

Guangdong, Fujian and Sichuan

Verb (abbreviation of verb) activity content

member

1.6.5 Send holiday messages to effective members through the member system and inject 55 yuan meal coupons.

2. Meal coupon consumption restrictions:

1) can be drunk all day from June 6 to 9 (except the morning tea in Wangxing and Yuheng branches).

2) Only when the minimum consumption is full in 200 yuan can it be used.

Professional gift certificate

On the Dragon Boat Festival, all customers can get a special gift certificate (face value of 50 yuan) for each order, and can buy zongzi, cherries and so on. You can use it when you buy it in 200 yuan.

Sixth, the way of publicity.

Member SMS (sent at 10: 00 on the morning of June 5th)

Dear XXX: 55 yuan Dragon Boat Festival meal voucher has been injected into your membership card, and you can use it after spending it in 200 yuan from June 6th to 9th. The food is still ethnic. Shandong laojia

Planning Scheme of Hotel Dining Dragon Boat Festival 21. Time:

May 26th June 10

Second, the location:

Jinjiang Hotel

Three. Goals and objectives of the activity:

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals:

Suitable for family, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) positioning:

Under the condition that the consumption level of Qiyang Hotel is increasing and becoming high-grade, Wanxing, who is happy for the Dragon Boat Festival, is unique in advertising offensive, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival.

Sixth, combined with promotional activities

1, the housekeeping department adopts the business strategy of sending food and beverage coupons, and the room will send food and beverage coupons to 20 yuan in cash 1.

2. In the name of Happy Dragon Boat Festival and Happy Reunion, the Food and Beverage Department launched the following promotional activities.

1), the price of food in the food city 10 yuan, buy one get one free in Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) Take the Dragon Boat Festival culture as the content, launch various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book a group banquet to send to ktv in the afternoon. And launched several Dragon Boat Festival specialties.

4) In this series of activities, we must grasp the principle of authentic taste. Family dinners and gatherings of relatives and friends are the main sources of tourism at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity and moderate in price. Banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project of this activity.

3、ktv

A) Spend one night and send food and beverage vouchers to 20 yuan.

B) Those who spend all their money in 300 yuan will be sent to a private room in the afternoon market and a pot of tea.

C) If the catering consumption is full in 400 yuan, a ktv afternoon box (including a pot of tea) will be presented.

4. Sauna Center

Full set of 300 yuan

Send food and beverage vouchers to 20 yuan.

Seven, the effect analysis of marketing activities

1. This plan reflects the overall marketing idea of Jinjiang Hotel (that is, to be popular first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities are recognized by the majority of customers, and the Dragon Boat Festival offers to family, relatives and friends can better reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

4. Through this marketing plan, the target should be: guest room 65438+200,000 yuan/day, catering 1 10,000 yuan/day, ktv3 3,000 yuan/day, leisure center 65438+200,000 yuan/day. A total of 37,000 yuan/day.

Eight, budget and advertising planning:

1, 50 banner advertisements on main roads in Qiyang County. The cost is 3500 yuan. Feng, the general manager, is responsible.

2. All mobile phone mantissas in Qiyang County are covered with carpet messages from 6, 8 and 9 users. It is estimated that 5000 articles will be distributed, ***500 yuan. Manager Zhong is in charge.

3. Rent a special publicity car to promote around the city 10 days. The fee is XX yuan. Feng, the general manager, is responsible.

4. All taxis in Qiyang County are advertised. The cost is 1000 yuan. Minister Jiang is in charge.

5. Organize employees to take to the streets for training and distribute publicity materials. 300 yuan. Manager Jiang and responsible.

6. Make 400 consumption volumes at the cost of 50 yuan. Li Jiaojiao is in charge.

Dining planning scheme of Dragon Boat Festival Hotel 3 I. Promotion form

1.xx Restaurant has launched three novel health-preserving glutinous rice balls since May 18 (prices to be determined): (General Manager X is responsible)

(1) jiaozi, green tea and bacon: clearing the throat, benefiting qi and nourishing face.

(2) jiaozi with red bean paste and alkaline water: cooling and relieving summer heat, promoting digestion and invigorating the stomach.

(3) glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispelling wind and dredging orifices.

2.xx restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as the selling point, to promote catering to diners.

3.xx restaurant plans to launch the activity of "savoring fragrant zongzi during the Dragon Boat Festival, getting rid of illness and keeping in good health" in combination with traditional customs.

Second, the store decoration, atmosphere

1.xx There is a display stand in front of the restaurant, which will promote and sell exquisite zongzi and wormwood cakes.

2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors.

3. Make exquisite leaflets and posters to distribute and post, expand the influence and guide the guests to spend.

Third, advertising.

1. leaflet (produced by artists and completed before 16).

2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June).

3. Poster making (the artist is responsible for designing and making color spray-painted drawings, and pasting them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, promote the division of labor.

1. Chinese food marketing is mainly responsible for distributing leaflets, and other departments cooperate.

2. Chinese food service desk is responsible for personal reservation.

3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers.

Manager Zheng is fully responsible for promotion and booking.

Planning scheme of hotel catering Dragon Boat Festival 4 I. Promotion theme:

Taste the traditional Dragon Boat Festival and experience colorful life.

Second, the promotion background:

The annual traditional festival Dragon Boat Festival is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.

Third, the purpose of promotion:

Use the Dragon Boat Festival to create a festive atmosphere and attract customers; Promote sales and reduce inventory; Enhance brand image; Let manufacturers, consumers and supermarkets win; Strike at competitors.

Fourth, promotional products:

Zongzi and its related products (such as glutinous rice, bacon, red dates, red beans, peanuts, etc. ); Cooked food; Drinks; Household articles commonly used in summer (such as mosquito repellent, summer mat, fan, etc.). ); Some household appliances (such as air conditioners, refrigerators, etc. )

Verb (abbreviation of verb) promotion goal:

All consumers

Intransitive verbs promotion time:

Three days from June 22nd to June 24th.

Seven, publicity content:

1. Get wormwood for free with the receipt.

Activity time: June 22nd to June 23rd from 8: 00 am to 1 1.

Venue: suguo supermarket Gate.

Activity content: On the morning of 23rd, at the entrance of suguo supermarket, consumers can receive wormwood for free with a small ticket (unlimited price), and each ticket is limited to two.

2. Zongzi Shooting Competition

Activities: From June 22nd to June 24th, from 4: 00pm to 7: 00pm, in front of suguo supermarket, customers who have made a one-time purchase of over 100 yuan can take part in the Zongzi Shooting Competition with a small ticket.

Activity mode: With the receipt, each person can get 5 darts. Take part in the shooting of zongzi at the designated place (there is a venue shop in front of the shopping mall), and those marked as "bean paste" will get one of these zongzi. The hand is "meat zongzi", that is, one of these zongzi is obtained;

3. Field promotion

Activities: free goods, how much to send when shopping is full, special products, discounts, preferential sales, etc.

(1) Some cooked food products similar to Zongzi can be promoted through free tasting.

(2) Some daily necessities such as household items can be discounted at special prices.

(3) Like drinks, they can be sold in bundles.

(4) Some large items such as home appliances are given as much as they are full, with special prices and discounts.

Eight, related publicity:

1. Before promotion, issue the promotion slip.

2. Put up shop posters outside the supermarket.

3, in the supermarket, the use of pop, radio publicity.

4, all kinds of personnel related publicity

Planning Scheme of Hotel Dining Dragon Boat Festival 5 I. Marketing Purpose:

Large-scale promotional activities will be carried out during the Dragon Boat Festival holiday to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

Second, the marketing objectives:

1. A successful consumer group who transferred from flying school to major (please stay in the dormitory, usually 4 people, each with a 50 yuan or so).

2. Year-end parties between students' union and various club classes (about club 10, about 30 classes, about each 30 yuan).

3. The general consumer groups in the Flight Academy

4. Social consumer groups

Third, the marketing time:

20XX June 22 ~20XX June 24 (the fourth day of May to the sixth day of May in the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure maximum contact with consumers).

Fourth, marketing and publicity methods.

1. Discount promotion: Discount and reduce prices, use powerful and effective price tools, and promote with multiple preferential combinations.

2. loquat picking publicity: eat and have fun! Loquat is better here!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.

4.VIP membership card promotion: If you spend more than RMB or group consumption, you will get a VIP membership card discount.

5. Group SMS platform promotion: Send a short message about the activity to all the students in the Flying Academy.

6. Telemarketing: Call the general school of Flight Academy, the student union of the second-level college and the president of the club to promote the reunion dinner.

7. On the day before and during the activity, distribute leaflets in the most crowded passages (snack street or school gate) to convey the first-hand information of the activity to consumers.

Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse.

(Suggest uniform clothing)

Verb (abbreviation for verb) marketing theme

Inherit the traditional simple culture and feel the delicious characteristics of farmers.

Subtitle "Orchard New Village Dragon Boat Festival Carnival looks forward to your participation"

6. Promotional products:

The characteristic culture and food of this farmhouse.

Seven. Specific marketing activities:

Mode:

1, ① Discount of catering products stimulates consumption ② This activity focuses on zongzi as a promotional product and Sichuan local Dragon Boat Festival cuisine, and carries out different food collocation sales and holiday packages.

2. The Dragon Boat Festival reunion dinner will be launched, and all consumers who bring a group (more than 4 people) can enjoy preferential treatment.

3. Say hello to the students of Civil Aviation Flight Academy of China. All students of China Civil Aviation Flight Academy will receive holiday gift packages (Sichuan Dragon Boat Festival special food, Dragon Boat Festival colored rope, etc.). ) with valid documents such as student ID card, exam card and ID card.

4. Reproduce the traditional Dragon Boat Festival culture, explain the origin, development, changes, current situation and other aspects on the spot, and include an interactive session of interesting questions, and the winner will receive a holiday gift package.

Eight, activity culture atmosphere creation operation:

Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out by inserting mugwort, calamus, willow branches, wearing colored ropes, activity spots, etc., and inserting colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the activity site to ensure that the activity area is at least 50 square meters.

In order to enhance the attraction and atmosphere of the event, song and dance performances or special entertainment activities that are popular with local people can be held at the event venue at the same time.

To engage in these activities, we must be prepared, the venue layout, the choice of the host, and the choice of entertainment content.

Nine, personnel arrangement:

This activity is operated by our farmhouse as planned. In order to ensure the smooth implementation of this activity, we need to appoint someone to be responsible for two details in the implementation of the activity:

1. Single-page distributor: During the activity, leaflets will be distributed in the channel with the largest traffic at the activity venue during business hours every day, and the first-hand information of the activity will be delivered to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse.

(Suggest uniform clothing)

2. Managers of competition activities: In order to ensure the orderly activities, special persons must be appointed to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and influence the brand image.

Hotel Dining Dragon Boat Festival Planning Scheme 6 Activity Time:

20xx June 6th to 20xx June 9th

Activity theme:

Li Yong catering Zongqing Dragon Boat Festival

Participating hotels:

Li Yong Food City, Li Yong Food and Seafood City, Li Yong Food and Seafood Plaza, Farr Spring Restaurant.

Activity content:

1. On the day of the Dragon Boat Festival, the chef introduced a variety of exquisite and affordable family reunion dinners with the Dragon Boat Festival culture as the content, and introduced several special Dragon Boat Festival dishes.

2. On the basis of the existing coupons in the store, each table will be given a small zongzi, and each guest will be given 1 (the store will purchase it uniformly according to the required quantity until giving up). Note: When the shopping mall declares to give away the needed zongzi, it also needs to buy the number of zongzi and eggs (2 zongzi and 2 eggs for each employee) needed for the Dragon Boat Festival, and report it to the company's purchasing department before June 3.

Third, guests who eat two meals on the same day can send colorful ropes. Whether to implement or not, the number of gifts is decided by the store executives according to the actual situation.

Four, each store according to the actual situation to decorate the store environment, collect or purchase mugwort leaves, zongye. Decorate the ordering area with zongzi leaves and mugwort leaves, or hang or insert them in vases and place them in the main customer positions in the store: bar, cashier, etc. The emphasis is on rendering the festive atmosphere. If it is inconvenient, coordinate with the company in advance.

On the day of Dragon Boat Festival, all the shops hung banners of Dragon Boat Festival, which read: Li Yong Dining, Celebrating Dragon Boat Festival.

Six, send the Dragon Boat Festival message, the message content is:

Zongzi and Artemisia argyi are very fragrant, and the specialties are delicious. Li Yong Restaurant invites you to share this wonderful Dragon Boat Festival.

Publicity items:

1. The planning department uses the SMS platform to send short messages to customers and make holiday banners according to the publicity requirements!

2. The network department is responsible for publishing the relevant information of this activity on the company website in the form of instant news.

Precautions:

1. Each store will report the required quantity of zongzi to the company's purchasing department in advance according to the operation situation, so that the company's purchasing department can place an order.

2. At the same time, all stores should do a good job in training activities and sales skills.