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How to carry out sales work under epidemic situation
The ways to carry out sales work under the epidemic situation are as follows:
Internally:
1. Stabilize people's hearts
Under the epidemic situation, the way enterprises treat employees directly affects the whole organizational atmosphere and work output, and also reflects the size of a company's structure. Pay attention to the health of employees, provide necessary support, and the management team will set an example to create a positive atmosphere. Decompose the task from top to bottom to each individual, ensure that everyone has something to do, and let employees find a sense of value and existence, so that they can invest more efficiently and create greater value.
2. Exercise the team
"Develop business when the environment is good, and exercise the team when the environment is poor". Do a good job in stabilizing personnel, let business backbones sum up their work experience when the sales task is not so heavy, and play roles and record training videos in the team to improve the quality of the team. When you get busy again, your team can go into battle again.
3. User analysis and strategy combing
The previous work may have been as busy as firefighting, and there is no time to calm down and do detailed user analysis. What is the reason for the loss of users, what is the trigger point for the return of lost users, which characteristics of users are easier to make deals, and which characteristics of users are more difficult to produce? We may take this opportunity to analyze users and sort out sales strategies, and there may be surprises.
External:
1. Destiny with customers * * *
Communicate with all key customers in a planned way every week, focusing on reminding and caring. In addition, we will study the next action plan for each customer, which will be highly affirmed by everyone and constantly build confidence. Think about it, what can you do to help customers now? What are the things that customers are eager for?
2. Skillfully use Internet tools
During the epidemic period, study the in-depth functions of Internet tools, especially the commonly used tools such as WeChat, friends circle, video platform, WeChat official account, and self-media. For example, it is very valuable for personnel management and classification in WeChat, which is very conducive to targeted maintenance in the later period. At present, the Internet is an important channel for us to keep in touch with our customers.
3. Try a new way to get customers
For high-contact sales, it is necessary to change quickly, and you can replace it by telephone sales. It's best to target customer orientation clearly, find their contact information and call directly. Perhaps you will find that this kind of sales is convenient and efficient. At present, polite intelligent CRM is a sales management tool that supports not only clue recommendation (enterprise directory query), but also customer management and online call.
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