How do e-commerce sellers skillfully use SMS marketing?

In Internet operation, SMS is a feasible way to wake up users. Generally, they are registered by mobile phone, so that the mobile phone information of natural users has been obtained. With more and more applications installed in mobile phones, users will get used to turning off the mobile phone push function in applications, so the function of SMS push has become a more convenient way to wake up users. At the same time, SMS marketing is also one of the new means.

The first is the content setting, which mainly includes the notification of hot holiday activities and reminding users to receive rewards, such as points and coupons. In order to avoid users' aversion to pushing short messages, many businesses now put users' names first, thus enhancing users' trust in short messages.

The other is the jump page. If there is only one short message, it is useless for users to open the application themselves. Under normal circumstances, you will jump to a login page through the short link in the SMS, and the enterprise will guide users to open and log in to the APP through the login page. At the same time, for new users, users will be guided to download the APP.

Any marketing and operation are data-centric, and the data sent by SMS can be viewed at any time, such as arrival rate, opening rate and conversion rate, and the means of SMS marketing can be adjusted at any time according to the data.