Three essays on the investigation report of college students' mobile phone use

Investigation report on the use of mobile phones by college students. The three surveys are reportable application documents based on in-depth investigation and understanding of specific objects, accurate induction, scientific analysis and research, revealing the essence of things, drawing practical conclusions, and showing the whole investigation and research results in text form. The following are the contents of three model essays in the Survey Report on the Use of Mobile Phones by College Students, which I compiled for you. I hope I can help you. Welcome to read!

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Investigation report on the use of mobile phones-this summer, our group made a questionnaire survey on the use of mobile phones by college students, which benefited us a lot. We not only know more about the use of college students' mobile phones, but also learn how to communicate with people better and how to break through obstacles in this process.

As a product of the information age, mobile phones are sought after by college students because of their fashion and convenience, and their popularity is very high. The survey shows that 98.9% of the students have mobile phones, and1.65,438+0% of the students don't have mobile phones yet. Some students even have multiple mobile phones or multiple mobile phone CM cards, 10.8% students have two mobile phones, 1.7% students have more than two mobile phones; 24.5% students have two mobile phone CM cards, and 3% students have more than two mobile phone CM cards.

In the eyes of college students, mobile phones are no longer traditional communication tools, and the frequency of using short messages is very high. New functions such as mobile Internet access and mobile games are gradually favored. The survey shows that the use of college students' mobile phones is multiple, mainly in four aspects: making phone calls, sending text messages, surfing the Internet and playing games. Contact objects are mainly family members, relatives, classmates, friends and teachers.

This paper investigates the time spent by college students using mobile phones every day (including the accumulated time of making phone calls, texting, surfing the Internet and playing games). The results show that 3 1.3% students spend more than 2 hours, 28.3% students spend between 1-2 hours, and 37.9% students spend less than 1 hour, and basically do not take the initiative to use mobile phones. There are differences in different grades. The higher the grade, the less time they spend using their mobile phones every day. Boys use mobile phones slightly more than girls, and arts students are slightly higher than science and engineering students. The main uses of college students' mobile phones are making phone calls, texting, surfing the Internet and playing games. The survey shows that 1 1% of college students spend more than 1 hour on the phone every day, and 25. 1% spend 30 minutes to1hour, of which 35.6% spend less than 30 minutes on the phone and basically don't call. SMS is dubbed? Thumb culture? [2], very popular with students. Students who texted below 100 accounted for 15.3%, students who texted between 100-300 accounted for 20. 1%, and students who texted between 300 and 500 accounted for 2 1.6%, 500. Mobile Internet access is becoming more and more popular, with 72.4% students offering monthly packages, 22.6% students surfing the Internet by mobile phone for more than 1 hour every day, 60.2% students have it within 1 hour, and only 17.2% students hardly use mobile phones to surf the Internet. Mobile games are novel, interesting and easy to use. The primary task of college students is to finish their studies. However, some students can't resist the temptation of mobile phones because of their poor self-control, so they can't help playing mobile phones in class. According to the survey, 23.7% students often play mobile phones in class, 565,438+0.9% students occasionally play mobile phones, and only 24.4% students say they are basic.

It wouldn't have happened. With the increase of grade, the proportion of students playing mobile phones in class is increasing. Among freshmen, 9.4% often play mobile phones in class, and 22.3% in senior three. The proportion of liberal arts students using mobile phones in class is significantly higher than that of science and engineering students. The mobile phone often rings in class. 16.6% students think that they often hear it, and 70.3% students say that they occasionally hear it. 50.7% of the students gave a positive answer about whether the ringtone will affect classroom teaching during class. At the same time, in recent years, it is not uncommon for colleges and universities to find that college students cheat by using mobile phones. Mobile phones are having a certain impact on the normal teaching order in colleges and universities, affecting the teaching effect.

With the popularity of mobile phones among college students, the thumb family? It has gradually become a landscape in the university campus. No matter in the classroom, dormitory, canteen, or during recess, self-study and rest, students can see the scene of using mobile phones, and mobile phones have become their best partners and friends in life. According to the survey, 84% students carry their mobile phones with them every day, 14.5% students occasionally carry their mobile phones, and only 1.5% students said that they would not carry their mobile phones with them in class. At the same time, because of the convenience and confidentiality of sending and receiving short messages and chatting online, college students can express their ideas and opinions at will, including irresponsible remarks, which leads to the gradual decline of college students' sense of integrity and responsibility. The widespread use of mobile phones among college students is gradually changing their way of life and thinking.

College students are very valuable human resources, the hope of the nation and the future of the motherland [3]. Strengthening and improving the ideological and political education of college students in an all-round way and cultivating qualified builders and reliable successors of the socialist cause are the core contents entrusted by the party to the ideological and political work in colleges and universities. Under the new situation, ideological and political workers in colleges and universities should deal with mobile media. A double-edged sword? Pay enough attention to it, actively respond to the new challenges brought by mobile phones to ideological and political work, build a management and guidance mechanism, reduce the negative impact of college students' use of mobile phones, actively occupy the new carrier and platform of ideological and political work in colleges and universities, explore new models, and strive to achieve the goal of cultivating talents in colleges and universities.

Strengthen the education of college students' socialist core values and actively advocate the concept of healthy use of mobile phones. College students are in a critical period of forming their world outlook, outlook on life and values. Facing the negative influence of mobile phones, ideological and political workers should correctly understand, clearly advocate the education of socialist core values among college students, strengthen the education of socialist concept of honor and disgrace, profoundly influence students' ideological understanding, thinking consciousness and behavior mode, help them establish a correct world outlook, outlook on life and values, and improve the effectiveness of ideological and political education. In the survey, 72. 1% of college students are right? Excessive use of mobile phones is harmful to health? This view is positive, which shows that many college students actually know that excessive use of mobile phones will endanger their physical and mental health. 30.4% students think that the frequency of using their mobile phones affects their study and life, and 8 1.9% students are full of expectations for strengthening management and guidance in the school. The idea of actively advocating the healthy use of mobile phones comes from contemporary college students.

The need of specific growth background is also the need to meet the self-demand of college students. At the same time, ideological and political workers should, through positive guidance and education, enable college students to enhance their ability to distinguish right from wrong and their psychological endurance, help them develop the moral consciousness of using mobile phones, strengthen the spiritual education of diligence and thrift, advocate a reasonable consumption concept, and help them eliminate the consumption psychology of comparing with others, get rid of vanity, and develop a healthy, reasonable and practical consumption concept.

To create a high-grade campus culture and enrich the cultural life of college students, colleges and universities should pay attention to the construction of campus culture with the core of cultivating college students' scientific spirit and humanistic spirit, such as campus humanities lecture hall, community culture festival and student science and technology competition. Rich and colorful campus culture can attract college students to participate extensively, so that students can constantly feel the university life in their participation, and strengthen humanistic quality education and moral awareness education through entertaining. At the same time, colleges and universities can combine the personality characteristics of college students to carry out some targeted activities, such as those organized by the Propaganda Department of the CPC and the Central Committee of the Communist Youth League? Moved by the first national youth online short message contest? And other activities to advocate civilized use of mobile phones [4], so that college students can receive education in participation, get rid of dependence on mobile phones in colorful campus cultural life, and develop good habits of rational use of mobile phones.

Two members of the survey report on mobile phone usage: Liang Xiaoyan

Team leader: Xie Jinghua

Jifangbin ancient city

Gaozhang Liu Yang

catalogue

I. Preface

Second, the analysis of the current situation of college students' mobile phone consumption Third, the questionnaire analysis

(A) the respondents' mobile phone ownership analysis

1, channel analysis of respondents buying mobile phones 2, communication types used by respondents 3, reasons for respondents changing their mobile phones 4, time analysis of respondents changing their mobile phones 5, willingness analysis of respondents changing their mobile phones 2, influencing factors of respondents buying mobile phones.

1. Analysis of respondents' understanding channels of mobile phones II. Analysis of respondents' brand tendency III. Analysis of the price of mobile phones borne by respondents iv. Analysis of respondents' favorite mobile phone styles 5. Respondents' demand for mobile phone functions 6. Analysis of respondents' favorite promotion methods.

7. Analysis of factors that respondents mainly consider when buying mobile phones (III) Information of respondents.

1. Analysis of the proportion of men and women in the survey. 2. Grade analysis. 3. Analysis of the respondents' monthly consumption of mobile phones.

Four. Overview V. Recommendations

Mobile phone use of college students and market demand

investigation report

Brief analysis of the survey:

Survey methods: copywriting survey and questionnaire survey.

Respondents: freshmen, sophomores and juniors of Wuxi Commercial College.

Sample size: 150 questionnaires were distributed to freshmen, sophomores and juniors, 150 questionnaires were collected, and 1 valid questionnaires were given.

I. Introduction

In recent years, with the popularity of mobile phones on campus, the rapid development of economy, the continuous improvement of people's living standards and the acceleration of social informatization, high-tech products have become a hot spot of consumption. As a convenient and fast communication tool, mobile phone has gradually entered all fields of modern life. In modern life, mobile phones play an increasingly important role, so it is difficult for more and more people to leave. Mobile phones have also spread all over the university campus. Walking on campus, students can call or send messages with different styles of mobile phones while walking. This is a new trend, a new fashion and a new lifestyle. Some people say that the three major items for college students now are mobile phones, mp3 players and digital cameras. This makes sense, and it is not surprising that mobile phones are common among contemporary college students. The use of mobile phones by college students has become a new consumption concept. More and more mobile phone manufacturers have turned their attention to the campus, a potentially huge market.

Therefore, it is necessary to understand their different preferences, consumption tendencies and various needs for mobile phones.

Second, the current situation of college students' mobile phone consumption analysis

With the development and application of communication technology, mobile newspaper has gradually developed into a new force in the media. As a unique group, college students have no independent income, and have less opportunities to contact TV and other media, which has become a new target audience for mobile newspapers. China Internet Network Information Center (CNNIC) published the cmnet Behavior Research Report (Simplified Edition) in Shanghai on February 18, 2009, which shows that the post-80s group has become the main force of cmnet's access. This is basically consistent with the age characteristics of the current college students' audience. At the same time, relevant data also show that by the end of 2008, the number of mobile phone users in China has exceeded 640 million, and the post-80 s group has become a new favorite because of its novelty.

The main users of mobile Internet account for 70.8% of the total number of mobile Internet users. This report shows that? Among the four developed cities in this survey, the penetration rate of mobile newspaper business has reached 39.6%, which is the city with the highest penetration rate of mobile media business. ?

Third, the questionnaire analysis

(1) Analysis of respondents' mobile phone ownership 1. Analysis of the channels for respondents to buy mobile phones.

There are many ways to buy a mobile phone. The rapid development of modern communication, network technology and logistics makes some online transactions possible. In addition, traditional on-site purchase is also very important. Through the investigation, we will find that college students choose different ways to buy. 77% of students buy mobile phones through specialty stores and supermarkets, followed by 18% through China Mobile Telecom Unicom.

It can be seen that most college students will choose to buy in big stores and specialty stores on the way. It is worth noting that 7% of them choose to buy online. For electronic products, especially products with high consumption of mobile phones, product quality and after-sales service are very important, so people who choose online shopping usually have great concerns. But now with the gradual development of online transactions, more secure and thoughtful service has become the guarantee for its sales products. Therefore, many consumers will consider online shopping, because online shopping can get more favorable prices. More people will choose to be safer and more secure, or buy nearby.

2. Analysis of communication types used by respondents.

Due to the different communication functions and services provided by communication providers, respondents chose different communication service providers according to their own needs.

According to the questionnaire, 58% of students are using mobile communication services, which is mainly related to the cooperation between schools. Moreover, compared with China Telecom and China Unicom, mobile charges are lower, and the products and services provided are more suitable for school students. At the same time, we can also see that the application of telecommunications also accounts for a large proportion, mainly because the Internet service provided by telecommunications is superior to other service providers.

3. The reason why the interviewee changed his mobile phone.

With the continuous progress of science and technology, the update speed of mobile phones is getting faster and faster, and college students, as fashion chasers, update their mobile phones faster. However, due to the special reasons of students' non-income, there are still great limitations in the ability to buy mobile phones.

As can be seen from the above survey results, 36% of the surveyed college students change their mobile phones because their mobile phones are broken, which reflects the limitations of college students' consumption. However, 32% people took a fancy to the new mobile phone, and 2 1% people changed their mobile phones because of their backward functions, accounting for 53% of the reasons for changing their mobile phones. This reflects the pursuit of new mobile phone products by college students and the blindness and irrationality of their consumption. Replace due to quality problems and loss.

Mobile phones or buying new mobile phones are the most likely. In addition, the wear and tear of the mobile phone and the lack of functions make it impossible for the mobile phone to have a beautiful appearance, rapid reflection ability and declining communication quality. And the function is insufficient, which can not meet the needs of college students' study and life. So these two factors are also very important.

4. Analysis of respondents' mobile phone replacement time.

After using the mobile phone for a period of time, consumers will choose a better mobile phone and choose another type they like. So that the use time of the mobile phone has a time period.

Our analysis shows that more than half of consumers choose to use their mobile phones 1-2 years, and about 13% choose to change their mobile phones within one year. Moreover, it is easier for boys to change their mobile phones in a short time, and girls choose to hold existing mobile phones for a long time. The pursuit of new products often makes it faster for boys to change their mobile phones.

5. Analysis of respondents' willingness to change their mobile phones.

As can be seen from the figure, 56% people are willing to change their mobile phones, which reflects that there is still a lot of room for development in the demand market for mobile phone consumption of college students.

(2) The influencing factors of respondents when buying mobile phones 1. Analysis of respondents' understanding channels of mobile phones.

When consumers buy mobile phones, in addition to the original dissatisfaction factors and internal factors, there are many external factors that change the purchase direction. As shown in the figure:

Here, we can see that there are many influencing factors. With the popularity of the Internet, college students nowadays will make their own judgments by querying relevant information and evaluation on the Internet. Secondly, the influence of TV, but because of the different media that college students are exposed to, the influence factors of newspapers, mobile phones and other electronic products become very small.

College students need to see and understand commodities more intuitively, and then make judgments. For example, TV is better than radio.

2. Respondents' analysis of mobile phone brand tendency.

College students are a relatively individual and popular consumer group, so their personal characteristics are highlighted in the purchase of mobile phones.

Among the students surveyed, 26% tend to choose Nokia, followed by Apple, accounting for 18%, and Xiaomi mobile phone accounts for 12%. These are brand-name mobile phones, and it is normal for many users. However, college students buy and use more mobile phones, such as Apple and Xiaomi, which is also the reason why these high-end mobile phones lack the market. Compared with students, using these mobile phones is extravagant and unnecessary. Because mobile phones will be updated in a short time, students usually don't buy mobile phones for a long time, but because of fashion and other reasons, the number of people using domestic mobile phones is quite large, and the number of people using non-brand mobile phones also accounts for a certain proportion, which shows that college students use mobile phones not only for brands, but also for other reasons. Because of the small data capacity, the results are very detailed, but they are also representative.

3. The price analysis of mobile phones undertaken by the respondents.

College students are not employees or executives, so their income mainly comes from their parents, or their own part-time jobs, or school awards, but these are very little money, and the prices of affordable mobile phones are uneven. Let's look at the affordable price.

As can be seen from the figure, the consumer group whose price is between 100 1-2000 yuan is the largest, accounting for 59%. With the price rising, the purchase and use of mobile phones are on the decline. This also highlights that college students' spending power is very limited, mainly limited to their own income, basically from their parents.

4. Analysis of respondents' favorite mobile phone styles.

As can be seen from the figure, 53% of the students chose the touch-screen mobile phone, mainly because of the game entertainment function of the touch-screen mobile phone. Of course, bar phones also account for a large part, except for the long use time of bar phones, which is largely driven by habits.

5. Respondents' demand for mobile phone functions.

The purpose of college students using mobile phones is multi-directional, not just a single function such as telephone communication, SMS chat and surfing the Internet. The needs of this group are manifold. Therefore, the requirements and usage of mobile phone functions are different, and we will investigate and find out, as shown in the following figure:

As can be seen from the figure, consumers' preferences for using mobile phones are basically consistent with the number of people who play games, watch music, watch videos and choose, but the most important thing is to be able to surf the Internet. Nowadays, college students have higher requirements for their mobile phones not being able to surf the Internet, and they are fast.

6. Analysis of respondents' favorite promotion methods

As can be intuitively seen from the figure, it is easier to attract consumers' enthusiasm for buying on-site discounts and coupons, followed by giving gifts, which allows customers to get additional gifts, which is also better than

What is more attractive to consumers is that lottery and other means often fail to attract consumers. Most consumers don't think they can be lucky, or think it is shop fraud.

7. Analysis of the main factors that respondents consider when buying mobile phones.

Consumers will change their mobile phones for various reasons, and there will be many influencing factors in the process of replacement. In addition to the unsatisfactory factors in the past, the demand for new functional services will also affect consumers' purchasing orientation.

According to the survey, the factors that affect the purchase of mobile phones mainly lie in the price, quality, brand, function and design of mobile phones.

(3) Respondent data 1. Analysis of the ratio of men and women in the survey

2. Grade analysis.

3. Analysis of the average monthly consumption of respondents' mobile phones

Mobile phone consumption of college students is different, depending on many factors: 1, income restriction. 2. Consumption required for communication. 3, mobile phone package consumption. 4. Personal consumption habits. 5. Other factors

As can be seen from the figure, more than half of the students spend 50- 10 1 yuan on their mobile phones in January. The number of students below 50 yuan is the least. Some students will spend more than 100 yuan. As mentioned above, there are various reasons for this phenomenon.

Four. general survey

1. Students' consumption is growing by leaps and bounds, and their consumption purposes and reasons are diversified. 2. Students' awareness of mobile phones is constantly improving, and their understanding of electronic products such as mobile phones is also increasing. 3. Use the functions of the mobile phone more reasonably and use the functions of the mobile phone more effectively.

4. For the purchase of electronic products such as mobile phones, the purpose, factors, location and time of purchase are more rational.

5. Students' demands for mobile phones are more modern, diversified and personalized, in line with personal characteristics and not blindly followed. It is more rational to choose the mobile phone that suits you. Have your own rational judgment on service, price and brand.

6. In the future consumption and use of mobile phones for men and women, the influence of factors such as brand gap and price will be reduced.

At the same time, factors such as gender and age will gradually become smaller.

7. The survey found that foreign mobile phones are the main consumers, and the status quo of domestic mobile phones and cottage mobile phones is not ideal. It is urgent to establish a good brand position and enhance the brand awareness and brand image of domestic mobile phones. Not only through price competition with foreign goods, but also through quality, technology and service to win the favor of consumers.

8. The brand effect has been further demonstrated.

Verb (abbreviation of verb) suggestion

1. According to students' consumption characteristics, choose the models suitable for students, and push mobile phones with students' personality to consumer groups. Ensure the accurate transmission of market information and facilitate communication with consumers.

2. Increase the publicity of technical knowledge. Pass and popularize the current 3G knowledge, and let consumers know more about the fun brought by technology.

3. Further improve the information service and communication service, ensure the smooth communication of mobile phones, and provide multi-functional and high-quality services for college students' internet access and communication.

4. Strengthen the construction of mobile phone sales channels, open supporting high-quality services, and better meet the needs of student consumers, not just the love of student consumers. Increase the promotion of mobile phones and win consumers with more attractive promotion methods and more rational prices.

5. Improve the after-sales service of mobile phones to attract college students' love for mobile phones with better services. In particular, domestic mobile phones need to improve after-sales service and gain recognition from more consumers.

6. Continuously improve the technical content of domestic mobile phones and gradually enter the high-end market occupied by world-famous mobile phones.

Investigation report on the use of mobile phones III Purpose of investigation:

Understand the quantity, brand and price of mobile phones used by students in our school through investigation, so as to understand the market situation of mobile phones. Analyze the consumption tendency and behavior of our classmates, and provide objective basis for mobile phone manufacturers to formulate marketing strategies.

Respondents:

The object of this survey is all the students in our school.

Survey methods and sampling methods

The method of combining online questionnaire and e-mail questionnaire is adopted.

Analysis of survey results

With the improvement of living standards and the downward adjustment of mobile phone prices, many college students have their own mobile phones, but when did most people start to have their own mobile phones? In the survey, only 1998 people have their own mobile phones, accounting for15% of the total number of people surveyed; 1999 has not improved, accounting for only13% of the total number of people surveyed; But by _, everything had changed, and 26% people began to own their own mobile phones. I still remember that it happened to be a storm of mobile phone competition, and mobile phone manufacturers cut prices one after another, and many people bought them at that time. But to make matters worse, in _ _ _, 30% people owned their own mobile phones, which shows that the demand is rising. Which mobile phone manufacturer has the most customers? Unveil our mystery immediately. The mobile phone brand that most people use is Nokia. In the survey, 36% people use this mobile phone. Durability is one of its biggest selling points, and its expanding functions make many people choose it. The second place is Sony Ericsson. Although the number of users is half that of Nokia, that is, 18% of the total number, the market share is expanding, and beautiful and practical functions are the focus of many people's choice. The third place is Samsung, accounting for 13%. Although Samsung's technology is high, its price has discouraged many students and consumers. Followed by Motorola and Siemens, both accounting for 6%; Alcatel accounts for 3%; Philips accounts for 2%; Sony is equal to Philips in the proportion of people; Then came nec and domestic brands, accounting for 1% of the total number. It can be seen that Nokia, the global mobile phone seller, lives up to expectations and occupies the first place, while other brands are not to be outdone and have certain supporters.

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