Please enjoy the short message when you receive it.

Between square inches, what you see is bounded and not unbounded.

Subvert tradition with foresight, beyond the invisible and imagination.

On April 4, 2023 14, 100 many BMW owners and media friends, together with seven BMW authorized dealers in Xi 'an, witnessed the gorgeous appearance of the new BMW 7 Series in the ancient capital Xi 'an.

7 seaside reverie

From 1977 to now, the BMW 7 Series has lasted for 45 years, which has condensed countless efforts and innovations and created this exciting product. At the same time, the 7 Series has always been BMW's flagship product, adhering to the brand concept of "driving performance and continuous innovation are the real luxury", and making great efforts to create the pinnacle of luxury flagship-the new BMW 7 Series.

7 subversive design

With its subversive design language, the new car presents a modern style and grandeur that leads the trend. At the same time, it skillfully combines the sensory experience of light and shadow, perfect material selection and cutting-edge digital technology to create an unprecedented luxurious interior atmosphere and create a "people-oriented" distinguished experience. In addition, the new BMW 7 Series integrates a number of breakthrough digital technologies and innovations of BMW Group, bringing the relationship between people and cars into a new digital field and creating a "customer-centric" all-round digital experience.

7 defines "luxury"

The new BMW 7 Series combines many breakthrough digital technologies and innovations of BMW, giving consideration to driving pleasure and luxury and comfort, showing BMW's personalized imagination of luxury travel in the future. The cockpit is simple and intuitive, built around the needs of drivers and passengers, and the back row creates an immersive digital experience with full sensory innovation.

7 reshape the imagination

Enjoy the world and enjoy the grand vision above the horizon. The brand-new BMW 7 Series creates the aesthetics of interweaving light, shadow and strength. With unlimited imagination, it endows modern luxury with new connotation and becomes an ideal car for pioneer leaders who are forward-looking and pay attention to personality and emotional expression.

7 defines the future

The new BMW 7 Series is the first BMW luxury sedan with multiple drive modes, which can provide all-electric hybrid and advanced fuel engine drive system to meet customers' diverse choices. As a core member of the family, the innovative BMW i7 is BMW's first pure electric luxury flagship car in the world, leading the offensive of BMW Group's electric products.

This article comes from Yu Chedao, the author of Yi Chehao, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.