How to attract people through mass messaging?

1, authenticity, that is, the information disseminated must be true and credible, and there must be no exaggeration or falsehood, and consumers should not be deceived by false advertisements.

2, targeted, that is, the dissemination of information should be what the target consumers want to know, so as to be targeted.

3. Vividness and novelty, the attraction and appeal of advertisements fundamentally depend on the above two aspects, but they are also closely related to the vividness and novelty of advertisements. Therefore, the content of the advertisement should be concise and easy to understand, and the form of the advertisement should be vivid, interesting and novel.

4. Selection of advertising media Advertising information can only be effectively disseminated through certain media. However, there are differences between different media in terms of advertising content carrying capacity, coverage, delivery rate, display frequency, impact value and cost, so it is very important to correctly choose the advertising planning process.

Extended data:

SMS advertising is mainly divided into four elements:

1, content, content should clearly write the store name, specific address and telephone number, and briefly summarize the preferential situation.

2, the sending time, it is best to send information one or two days before the opening, so the effect is the most valuable.

3. It is very important to lock in the target customer base. What kind of talent will patronize and send people who don't need it? It's a waste.

4. It is also important to choose an internal SMS platform. No matter how good the previous job is, it is useless to receive text messages.

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