May Day marketing activity theme creative plan

2022 May Day Marketing Activity Theme Creative Plan (Selected 5 Articles)

In order to ensure the smooth progress of the activity, it is often necessary to formulate an activity plan in advance. The activity plan is a written plan for the activity. It has the characteristics of clear content and clear steps. Do you know what kind of activity plan can actually help us? The following are the creative theme plans for the 2022 May Day marketing activities that I have collected for you (selected 5 articles). They are for reference only. You are welcome to read them.

May Day Marketing Activity Theme Creative Plan 1

1. Market Situation Analysis

Advantages: The only casual Western restaurant in the university town, high-end taste and price Affordable, various categories, rich tastes

Disadvantages: Insufficient publicity, low visibility, strong publicity is needed

2. Market positioning analysis

Marketing publicity Positioning strategy is an important key to operational success. Since all publicity and planning activities include: advertising, promotion, positioning food quality, and public relations (word of mouth). All based on market positioning. In this changing market and fierce competition environment, only by establishing a strong marketing positioning strategy can we find a market space for survival and development.

Market positioning:

1. Attract customers with a relatively higher taste and environment.

2. Mainly business meals for working-class people, supplemented by college students.

3. Establish a relationship with the hotel opposite and provide guests with a comfortable and elegant dining environment.

4. Positioning strategies that tend to create the impression of “comfortable dining that attracts target customers” Market targets:

1. Nearby companies: Office workers have high taste and need high-end dining. Close distance, convenient and affordable dining. And there are many business matters that require a comfortable and elegant place. Form a group of regular customers.

2. Film School, Academy of Fine Arts, Fudan University. Many colleges such as the University of Traditional Chinese Medicine; a large number of young and fashionable student consumer groups take them as their demands and hope to provide a light and warm dining environment.

3. Many overseas students enjoy the same high-end products, and correspondingly, the market is vast.

4. Mobile customers in nearby hotels.

3. Marketing mix strategy

The Western restaurant is located near the college and student apartments, and is connected with other Chinese restaurants and fast food restaurants. However, as the only Western restaurant nearby, it is not connected with other restaurants. The difference is a better dining environment and better service. Create an elegant, comfortable and casual consumption environment. Develop a plan and during the implementation of the plan, establish a distinct corporate image by promoting the restaurant's unique products or business style.

1. Publicity:

1.1 Design eye-catching signs and facades.

1.2 Exquisite poster design to attract customers’ attention; and posted on the publicity board of each dormitory building and the community open-air publicity board.

1.3 The exquisite leaflet design attracts students’ psychology and is worth collecting.

1.4 The design of the exquisite opinion box gives customers the urge to leave comments, making the customer's psychology more clear and allowing the merchant to make timely adjustments to achieve long-term benefits.

1.5 Design VI badge, logo and slogan.

1.6 Christmas and New Year’s Day will be used as carriers to carry out activities to increase popularity. It also further increases visibility (discounts, draws).

1.7 Design webpage: Attached to online ordering, customer messages, news, Western food culture and other functions, create a convenient and fast service platform and communication center for customers and restaurants.

2. Arrange the indoor environment

2.1 Door and window posters and decorations.

2.2 Decoration on walls and roofs.

2.3 The function and layout of the innermost wall (use the wall as the theme board, and set different functions and themes on the theme board in stages. Such as art exhibition, work exchange platform, Christmas theme, New Year's theme) .

2.4 Play certain music at a certain time.

3. Promotion

3.1 Add various service forms such as couple packages and leisure packages.

3.2 Issue VIP meal cards

3.3 Set up a small panel to recommend monthly or quarterly highlights and special discounts on meals.

3.4 Each cup of coffee comes with a coffee guide.

3.5 Suggested menu for each meal. May Day marketing activity theme creative plan 2

1. Purpose of the activity

1. Awaken sleeping customers and promote referrals from old customers to purchase

2. Drive the five 1. Sales of Mother’s Day

3. Enhance brand influence

2. Event time: April 30-May 2

3. Activity theme: "Five" major gifts, "One" to buy to the end

4. Activity content:

1. If you have bought before, you will get a gift: old customers can present any shopping voucher to You can get a single-layer insulated lunch box at the store;

2. Buy now and get a free gift immediately: buy one and get a double-layer insulated lunch box, buy two and get a stainless steel soup pot, and buy three and get an automatic rotating mop. One bucket;

3. Pre-order the product and you will receive it as a gift: Mother’s Day will follow immediately after May Day. Customers who make a purchase on Mother’s Day will receive an oil can as a gift and can purchase it at When purchasing on Mother’s Day, enjoy the “5, 2, 1” red envelope rebate (one red envelope of 5 yuan, 2 yuan, and 1 yuan each, ***8 yuan);

4. Special items Products, given at special prices: Customers can buy products that need to be dealt with by the branch at special prices, and the price is determined by the branch;

5. Even if you don’t buy it, you can still give it away:

1) Transfer old customers If the introduction is successfully purchased, you will receive a double-layer insulated lunch box as a gift;

2) As long as you forward the activity in your circle of friends, you will receive an oil can as a gift;

Note: Contents of this activity You can participate in the stored-value activity and VIP 10% discount at the same time. May Day Marketing Activity Theme Creative Plan 3

1. The atmosphere of the Labor Day restaurant and the corresponding layout

1. Place a bottle of brightly colored flower arrangements or potted flowers on the dining table. Such as rose, azalea, Milan, etc. Its bright colors and fragrant fragrance can put people's brains in a relaxed state and increase consumers' appetite.

2. Sound The specific sound effects in the restaurant can create a unique atmosphere. A small landscape scene is arranged in the restaurant, and the sound of the rocks and dripping springs makes people feel like walking by the spring and the stream. The restaurant plays some flowing background light music, such as Clayderman's piano music, etc., which can make dining consumers feel particularly comfortable while dining.

3. Lighting The intensity and color of restaurant lights have an important impact on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumption desire, but also make consumers happy to dine in a visually comfortable restaurant environment.

4. Colors with different tones can cause different associations and artistic conceptions of catering consumers and produce different psychological feelings. If the colors of the restaurant are properly matched, eye-catching and pleasant, it will be of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.

5. Layout The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the restaurant theme and consumer psychology of the catering market positioning, it will definitely be favored by customers.

2. Labor Day restaurant service

The human factor in promotional activities is very important. It reflects the attitude of a restaurant. People prefer places with considerate and humane service. . Therefore, before promotion, it is necessary to do basic service training for personnel, promotion characteristic training, attitude awareness training, etc., so that promotion activities can better exert their effect. As for the National Day restaurant promotion, the staff must also have some necessary knowledge related to the National Day, especially the service content related to the restaurant's promotion, in order to activate the promotion atmosphere.

3. Food promotion in restaurants on Labor Day There are many ways to promote food in restaurants

Dishes for National Day restaurant promotions, many businesses will launch corresponding National Day set meals and launch corresponding dishes style for consumers to choose.

IV. Trend Analysis

1. The catering industry’s group development, brand management, and chain operations have become the main direction in the future;

2. Brand development in the catering industry As the speed increases, more catering products will be launched faster;

3. Personalized catering industry consumption is becoming increasingly obvious;

4. Catering industry products and marketing highlight cultural characteristics;

5. Original ecological and green catering will lead the future development trend;

6. Catering competition has evolved from product competition, brand competition, and service competition to the point where the current talent pool has developed into diversified competition;

7. The catering industry is informatized and scientific marketing is accelerating;

8. The development level of the catering industry is diversified;

9. The policies of the catering industry are more standardized , Industry self-discipline needs to be improved;

10. The transformation of mainstream catering consumption and mainstream consumer groups, from prefectures to provincial capitals, from provincial capitals to prefectures, and from prefectures to counties. May Day Marketing Activity Theme Creative Plan 4

1. Activity Time

? x month x day - x month x day (xx store)

2. Activities Content

1. Advertising slogan: "Travel to xx, eat Sichuan food, and feel refreshed."

During the Golden Week from X month ).

2. Touch the "May 1st" lucky draw event

During the holiday from X, X to X, diners at xxx restaurant can take the table as a unit. Participate in the lottery with your checkout. Anyone who draws a ticket with the words "May Day" written on it will receive a ticket to xxx Garden; anyone who draws a ticket with the words "May Day xx Store" will receive a tricycle Shichahai Hutong tour ticket.

3. "XX Hotel Vegetables, Camphor Tea and Duck are on sale at a special price"

During the event from Camphor tea ducks are on sale at a special price. The original price is xx yuan/each, and the special price is xx yuan/each. During the event, there are two special dishes for guests to choose from: Braised Double Abalone in Soup xx yuan/portion (original price xx yuan), and Braised Red Ginseng with Green Onions xx yuan/portion (original price xx yuan).

In addition, in order to reward consumers, during the event from X to X, store xxx specially launched three set meals of "high-quality Sichuan cuisine at ordinary people's prices": parent-child three-person set for xx yuan, happy The six-person package is xx yuan, and the family portrait package (xx people) is xx yuan.

4. Book a "Yizhizhai" restaurant and get a free garden tour

During the event from X, July to X, all guests who dine at "Yizhizhai" can Free tour of xx Garden. Let guests fully experience the artistic conception of "Sichuan cuisine in xx, classic Sichuan cuisine".

The business opportunities of the May Day catering festival are very obvious. Many wedding banquets, birthday banquets, family banquets, etc. will be held during this period: First, during the long holiday, it is rare for relatives and friends to gather together. Second, we are in the spring season, with strong demand for spring outings and tourism. The mobile consumption of tourism will also bring a lot of space to the catering market! It is also extremely important to do a detailed analysis of the market environment:

Self-analysis

It is to make an objective assessment of the situation of your own production department. Every catering marketer can come up with many innovative and first-class promotional ideas, but no one can ignore them: within a specific operating period, at a specific cooking level, in a specific restaurant environment, and in the use of limited resources. , what can managers do? This requires operators to think about: What is the purpose of promotion? What can you do with your cooking skills? What can your restaurant environment do? How much money do you have available?

Customer source analysis

It is very important who the customers are for May Day catering promotions. Therefore, managers must thoroughly analyze the market conditions of customer sources in order to carry out effective promotions. When analyzing customer sources, you should consider the following questions: Who are the customers? What do customers need to be satisfied? What is it that customers are not yet satisfied with?

Determining the theme

Determining the theme of the promotion is how to package it. The theme of promotion is crucial because it determines the appeal of the entire promotion to the market. It is also the central content of advertising, restaurant decoration, service forms, and sales methods.

What theme to choose depends on the purpose of promotion and the affordability of the target market. The packaging of any promotional theme must consider the "taste" and characteristics of the target market, consider the expression of appeal to the market, highlight its promotional content and "selling points", and also pay attention to creativity. Promotional packaging without creativity is difficult to achieve Attractive.

Promotional methods

There are many types of catering promotions, and they are constantly being introduced. To sum up, there are special introductions, themed delicacies, discount promotions, letter promotions, theatrical performances, cooking performances, etc.

Execution and Control

No matter how good the promotion plan is, no matter how novel the idea is, if it is not implemented, it is just some ideas. Only by taking action can all your ideas become reality. Without good control during the execution process, promotional activities may go off track.

Confirmation

Only by confirming all promotional planning strategies in the form of promotion plans can merchants implement them better, and all promotion staff can implement them better. To cooperate to complete. May Day marketing activity theme creative plan 5

1. Activity ideas

During the May Day holiday, the catering industry has obvious holiday business opportunities, including many wedding banquets, birthday banquets, family banquets, etc. We will choose to hold it during this time period. Firstly, it is during the short and long holidays, and it is rare for relatives and friends to get together; secondly, during the short and long holidays, people’s demand for travel is strong, and the mobile consumption brought about will also bring a lot to the catering industry. performance space.

2. Name of the event

"Steal half a day's leisure and have a delicious meal during the May Day holiday."

3. Activity time

From x month x day to x month x day, 20xx.

4. Activity content

1. "Eat hot Sichuan cuisine and give away refreshing drinks."

During the event from x month x to x month x, all guests who come to the store to dine over x yuan will receive a piece of the store's selected sweet fruits (or a glass of refreshing sour plum juice) for each table.

2. "High-quality Sichuan cuisine at ordinary people's prices."

During the event from x month x to x month x, our store specially launches three set meals with "high-quality Sichuan cuisine at ordinary people's prices": parent-child three-person set meal x yuan, happy six-person set meal x yuan, and family portrait set meal (10 people) xx yuan.

3. "How much do you know about classic Sichuan cuisine?" Q&A.

Questions about Sichuan cuisine are asked during the dinner (the questions should not be too simple). Customers send their answers to the restaurant’s SMS platform. Those who answer correctly will receive a small gift worth X yuan. The restaurant also uses this to obtain a large number of customer mobile phone numbers. Become the target of future publicity services.

Making money by taking advantage of the good mood of people who are willing to spend and are willing to spend during festivals has become a specialty of many restaurants in recent years. Many people have tried and won repeatedly, but as people's consumption concepts become more and more The more mature you become, the more rational your consumer behavior will become.

Therefore, conducting promotional activities during festivals may not always be effective. The best way is to tailor a set of marketable catering products for your own target customer groups:

For example, owners of specialty restaurants do not need to compete with the catering industry such as Western restaurants and bars during Western-style festivals such as Valentine's Day and Christmas. Instead, they need to compete during Chinese-style festivals. With careful thought, we launch several seasonal dishes in a timely manner to create a dining atmosphere with traditional beauty, which will win over customers who prefer Chinese festivals.