Mobile phone case market research report

Mobile phone case market research report

With the rapid development of science and technology and the improvement of living standards, more and more people use mobile phones. Of course, people's awareness of protecting mobile phones has also increased. Mobile phone cases are also widely used. The following is the research report of mobile phone case, welcome to read.

Foreword:

With the rapid development of science and technology and the improvement of living standards, more and more people use mobile phones. Of course, people's awareness of protecting mobile phones has also increased. Mobile phone cases are also widely used. At present, the largest mobile phone manufacturer in China is Samsung Electronics. In 20 12 years, the scale of mobile phone users in China reached about 1200 million. According to the current situation of people using mobile phone cases, we conducted a comprehensive survey on the mobile phone case market in our school.

Now all kinds of high-end mobile phone users are popularized. Seeing the development prospect of mobile phone protective cases, manufacturers of mobile phone cases have sprung up like mushrooms after rain. These companies produce mobile phone cases of various materials, and also pay attention to the beauty, personality and quality of mobile phone cases. Gradually from simplification to diversification, mobile phone protective case is no longer a simple practical commodity. With the popularity of mobile phones among young people, almost every young person who pursues fashion wants to have a unique mobile phone. Beautifying mobile phones has gradually become a way for them to show their individuality. In order to cater to this trend, manufacturers of mobile phone protective cases have introduced many products with better workmanship and more unique color patterns. This makes the types of mobile phone protective cases more diverse. From the initial decoration to practicality to the present multi-function, the shell of the mobile phone, like the mobile phone, is upgrading to a more humanized era.

Cardens is the first brand of mobile phone case, and its popularity and consumer utilization rate have been far ahead for many years.

The mobile phone case not only protects the consumer's mobile phone, but also shows his own personality from the decoration, and he can also do DIY by himself. These reasons have become consumers' favorite mobile phone cases.

Text:

This survey is mainly to investigate the products, sales volume and price of mobile phone cases, find out the needs and business opportunities of consumers, and find out their own shortcomings and future development space.

The target of this survey is mainly students, and the scope is mainly business, machinery, electronics and other departments, and the result is one-sided. Mainly using the questionnaire survey method, and according to my usual life experience and other methods, * * * collected 62 volumes. According to the questionnaire, make the following investigation report.

Among many hybrid competitors, the demand of consumers has been expanding. At present, there is no comprehensive business research, but with the development of science and technology, mobile phones are common. The collateral effect of the market is constantly spreading. If we seize the right opportunity, we will become the largest supplier of mobile phone cases in history. We will seize the details and opportunities and run towards our goals.

Doing a good job in market positioning will attract consumers' attention and realize purchasing behavior.

66% of the respondents have used the mobile phone case, and 79% of the respondents who do not use the mobile phone case choose to consider buying it.

In terms of price positioning, it has always won with the "parity" positioning, giving people the feeling of value for money. In the questionnaire, 39% people chose the mobile phone case with the price of 10~20 yuan, while 38% people chose the shampoo with the price above 20 yuan, which shows that most people still trust the products with moderate price or higher price.

Consumers are most concerned about the appearance and protective effect of products. At present, there is still a big vacancy in the market, and the existing products can not meet the needs of some consumers. This is our great advantage, and it takes great efforts to complete this market vacancy.

In advertising, commodities are an ironclad fact. The characteristics and styles of goods, and more choices of models and styles will be our best advertisements. What we have to do is to attract consumers and try to make them our loyal consumers. Provide a variety of additional services.

In terms of product distribution, 42% people often choose to buy mobile phone cases in jewelry stores, while 27% and 24% people will buy such products in specialty stores and online stores respectively. However, mobile phone cases are mostly sold in small commodity markets, and mobile phone cases in jewelry stores are usually not comprehensive enough and the prices are high.

Of course, Rejoice itself has many shortcomings.

In this survey, 48% people value the appearance of mobile phone case, and 44% people value the function of mobile phone case to protect mobile phone.

From the aspect of appearance, the target consumers of this survey are mainly students, and most students pursue fashion and fun. In the survey, most people like styles with special shapes. At present, the styles of mobile phones on the market are not comprehensive enough to meet the tastes and needs of most consumers. Therefore, we can make some adjustments in the shape, boldly improve on the basis of the original design elements in the market, and launch a more comprehensive mobile phone case for young people to fill the market vacancy.

End: (Analysis and Forecast)

With the development of society, people's thoughts have changed, the speed of accepting new things is getting faster and faster, the aesthetics is getting higher and higher, and more and more people use mobile phone cases, so more and more people pursue individuality. The main function of the mobile phone case is to protect the mobile phone from harm, but now the appearance of the mobile phone case is also changing. On the basis of choosing the function of the mobile phone case, customers will also choose their favorite appearance. Perhaps it is found that customers care too much about the appearance of mobile phone cases, so the quality of some mobile phone cases will be poor and the use time will be shortened, so the combination of quality and appearance is needed. Besides quality and appearance, customers also care about price. Customers think that' cheap quality is not good, good quality is not cheap', so most of them choose things within their ability. Moreover, some people will habitually buy things in the same store. For those who don't know, there will be no concept, and I don't know if I want to buy it. So publicity is very important at this time. For example, you can choose 3-4 people to use us.

In terms of products and services, we should think that customers are God. Only when customers buy products can the real value of products be realized. Now the gap between product price and technology is gradually narrowing. Besides product quality and company image, the most important factor affecting consumers' purchase is service quality. Service can lead the sales trend of products, and the ultimate goal of service is to improve the customer's return rate and expand market share.

In a word, if mobile phone shops want to go on, they need to improve their products, prices, marketing and services, and their products need constant improvement and innovation to have long-term development!

Appendix I: Questionnaire

Mobile phone case questionnaire

Hello!

Thank you for your cooperation in your busy schedule. Your comments will be our valuable information.

With the rapid development of society, the use of mobile phones has become very common. However, with the improvement of people's use of mobile phones, the awareness of caring for mobile phones is also increasing. For this reason, the market for mobile phone cases is also very large. Do you also attach great importance to the use of mobile phone cases?

In order to better provide you with your favorite mobile phone case, our company has specially made the following questionnaire to understand the different needs of customers' rival cases. Welcome everyone to participate actively.

This questionnaire is anonymous, so please feel free to fill it out. (Mark * as multiple choices)

1. What's your gender?

A. Male B. Female

2. Do you use a mobile phone case?

A. Use B. Don't use it

3. If not, will you consider buying a mobile phone case?

A.yes, b no.

4. What is your monthly living expenses?

A. Under 200 yuan B.200 yuan -400 yuan C.40 1-600 yuan D. Above 600 yuan

5. What is the price you can accept for the mobile phone case?

A. 10/below 0 yuan B. 10-20 yuan C.21-above 30 yuan D.30 yuan.

6. What kind of mobile phone case do you like? *

A. silicone B. holster C. plastic D. carbon fiber E. others

7. What is the channel for you to buy mobile phone cases? *

A. online shop B. jewelry store C. specialty store D. supermarket E. others

8. Do you pursue a personalized mobile phone case? (such as DIY design)

A.yes, b no.

9. What are the main factors that affect your purchase of mobile phone case?

A. Price B. Appearance C. Material D. Quality

10. What do you think is the main function of the mobile phone case?

A. beautiful B. personality C. protecting mobile phone D. enhancing signal E. preventing dust and falling F. others

1 1. When you buy a mobile phone case, which of the following accessories will you buy? *

A. headphones B. film C. dust plug D. pendant E. others

12. What style of mobile phone case do you like?

A cute B personality C simple D animation E retro F others

13. How often do you buy a mobile phone case?

A. One month to three months B. Half a year C. One year D. More than one year

14. What's the main reason why you changed the chassis?

A. Damage B. Obsolete C. Affect some functions of mobile phone D. Others

15. What innovations do you expect in the future mobile phone case (fill in the blank)?

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Thank you again for your cooperation!

Appendix II: Survey Data

Appendix III: Usage and Price Acceptance

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