What are the website promotion services?

According to the division of promotion channels

Payment channel: advertisements that enterprises need to pay a certain fee to the media can be placed, which are divided into search engine advertisements, display advertisements, alliance plans and native advertisements.

Own channels: channels that enterprises can establish without advertising fees, including websites, SEO, social media marketing, blogs, mobile apps, etc.

Other channels: such as cooperation with third parties, unintentional brand exposure!

According to the promotion methods, it can be divided into the following categories:

1.SEO/SEM: In the Internet age, when encountering problems, the first thing that people think of is to go to the search engine. How to rank your website in front of the search results becomes very important, which is why many websites need to do search engine optimization.

2.APP advertising: APP software startup pages and banner pages, such as WeChat, qq, Tik Tok, and today's headlines, have hundreds of millions of active people every day. As long as you find your own target group, the delivery effect will not be bad. The website is here, which can improve the exposure of the website, and users can find you in the next search.

3. Database marketing: including IM promotion, EDM email sending, SMS sending, etc. The conversion rate depends on the matching degree of people. Generally speaking, the cost is low and the return is acceptable. In this way, people who receive the message can click on the link to visit the website.

4.b2b websites: Most of them rely on a large number of powerful b2b platforms to distribute products and information in groups, so that search engines can seize a large number of keywords. Personally, I think the more famous B2B websites are Gathering B2B Network, Million Wholesale Purchasing Network and so on. , are all B2B platforms with traffic and popularity. For some specific industries, it is still very valuable, and the cost is more reasonable for small and medium-sized enterprises.

5. Community promotion: take content as the core, combine your own industry, circle the target users together, form a community, and organize social activities regularly. Divide customers through some reward mechanisms and let users promote them for you. This method is favored by many education companies that pay for knowledge, and is suitable for products that take a long time to change.

6. Self-media channels: including today's headlines, WeChat official account, Baijia number, UC yellow croaker, etc. , regularly produce high-quality original content.

7. Resource cooperation: Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, mutual promotion between similar target websites can be realized. The most common way of resource cooperation is website link strategy, which promotes each other by using website access and resource cooperation between partners.

8. Encyclopedia promotion: Use the weight of some platforms in search engines to create relevant encyclopedia entries to achieve marketing purposes.

9. Question-and-answer promotion: The most common thing is that Zhihu and Baidu know how to enhance the impression of corporate word-of-mouth in the eyes of users through question-and-answer.

10. Soft article promotion: A good soft article always makes you laugh at the end, but it fits the theme very well. It requires a deep knowledge of writing, and the effect is much better than hard and wide.

1 1. Map promotion: Mark the brand or company name on Baidu or Gaode map, and users can see you when using the map. Maps are widely spread, received by many people and used frequently, which is especially suitable for the promotion of mass consumer goods.

12. Video promotion: Make some videos with high relevance and good quality and upload them to platforms like Tik Tok. Many people will notice you every day.

13. recruitment website: in the name of recruitment, increase the exposure of corporate brands. If used properly, zero cost will also have a good return.

14. Micro-blog promotion: Weibo is more open than social software, constantly outputting content and constantly improving it.