Lunar New Year gold bars are sold out upon arrival. Are gold sales related to the season?

Some banks have launched precious metal livestock products in advance, including traditional gold investment industry, New Year gold industry, gold card industry gold coins, Year of the Ox gold coins, Year of the Ox gold coins and other precious metal elements. ICBC products include annual output of twelve Zodiac signs, annual Taurus, annual Taurus, annual silver, Wufu silver, and Year of the Ox gold nuggets are favored by investors in the traditional gold industry. Xiaogram Precious Metals is the first choice to provide gold coupons;

Gold cards, gold bags and other small precious metal products. For example, ICBC launched the Forbidden City series of products in the New Year, called Forbidden City Grace precious metal jewelry. The price is 698 yuan. In addition, China Construction Bank will also launch golden year products in the near future and will visit some branch employees in China. A China Construction Bank reporter said that Lunar New Year gold is the bank's main product and has been on sale for many years. The product is light in weight and low in price, and is recognized by many banks.

In addition, 3D technology and animation elements have also been introduced. Many customers will give their children a gift. At the end of each year, the focus of the launch of precious metal products is the Lunar New Year, and many big banks will launch products with the Chinese zodiac Ox. Regarding commodities related to the year, bank officials said that the stock price of international gold has been affected, and the price of gold has dropped recently. The price of gold for public investment has dropped by about 20 US dollars since the beginning of the month, which has made many consumers keen to invest in gold purchases.

While the scale of gold continues to expand, many bank account managers pointed out that the price of gold is higher than usual during the New Year, and the price trend is consistent with many such as market transactions and theme designs. Investment is not recommended, but it is suitable for gifts, gold The decoration design is simple, and the price is mainly affected by factors such as international gold prices, multiple currency channels, and large profit margins;

In addition, since this year, the precious metal industry is more suitable to invest in diversified sales channels and sales methods for gold. Products are available through Internet channels. In addition to bank branches and counters, consumers can also purchase through mobile banking. Private banks have specific sales strategies on the Internet, online banking marketing, small circle SMS advertising, small official letters, mobile phone number banking marketing applications, etc.

When a reporter from Securities Daily inquired about buying gold, many bank account managers directly sent QR codes to the client, and said that banks currently mainly sell precious metal products online to save money. Customers can directly scan the code at the merchant, which is convenient. , safely scanned the reporter's QR code and found that the platform cooperates with banks to sell precious metals, and can also operate its own bank online store or gold store for various products, with complete functions.

Molly, which is similar to Taobao, can obtain customers directly through online consultation. It will publish its main products, including the drop in gold prices and the peak of gold sales in gold jewelry stores. It not only sells precious metal products in daily financial bills of banks, but also The reporter visited some shopping malls at the end of the year and found that large-scale famous stores and gold jewelry in Beijing were also experiencing peak sales. The reporter saw a continuous influx of consumers in gold stores in major shopping malls.

So every Spring Festival is the peak season for gold sales, so gold sales are indeed related to the season.