What does the person in charge of e-commerce operations mainly do?

First understand the basic work of e-commerce operation, mainly responsible for the overall operation of the store and the design and implementation of marketing programs.

1, responsible for the operation of the company's e-commerce platform, including event planning, online promotion, event planning, brand positioning and packaging and daily operation;

2. Conduct in-depth analysis according to the website marketing data, evaluate the operation of each product, refine the selling points, guide the artists to optimize the pages, increase the search volume and promote sales;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of competitors and marketing strategies such as selecting money and pricing, and providing effective solutions in combination with our advantages;

4. Familiar with the operating environment, trading rules and advertising resources of Taobao websites of various e-commerce platforms;

5, daily statistical analysis of the latest data, and take targeted operational measures according to data changes.

The work content of the operation includes these blocks:

First, the content output content can be roughly divided into four types:

1. Banner, push and SMS copy in the marketing planning direction focus on attracting users to click.

2. The recommendation direction of shopping guide copy, dig deep into the characteristics of goods or service providers, and improve the transformation of their content packaging and promotion.

3. The description of rules, the play of activities, relevant standards, and the functional description of products all need users' simple and direct understanding.

4. Soft articles related to scenes, stories, jokes, topics, shopping scenes, etc. Arouse users' interest and stimulate users' needs.

Second, the control of resources

Activities and channels are resources. There will be competition when resources are limited, and the management of resources needs to be standardized. Otherwise, someone will ask what the standard of resources is and why he can't fuck me. This involves the division of horizontal industries and categories, as well as the vertical head and waist of merchants. The stratification of the tail. In detail, it also includes the same page, the adjustment and optimization of commodity sorting.

Third, data analysis.

Data analysis is very important, from which angles, what indicators are needed, how to compare and analyze different indicators horizontally and vertically, what does the change of data represent, what are the reasons behind it, and what improvement measures are there.

From complete ignorance to gradually having a set of thinking methods, I personally feel that data analysis is one of the biggest gains since operation. Data is an objective standard to evaluate the effect and an important means to assist scientific and technological decision-making. Operators who can't do data analysis are blind.

Fourth, toner.

Inter-departmental coordination and operation are not the business of one person or one department. Second, many departments of the company coordinate to complete, the operation plan needs to be given to the product, the product needs to be developed, and the test will return to the operation link after development. Therefore, the operation supervisor should coordinate the work problems between departments and play the role of mediation.

Fifth, the effect is responsible.

In any online company, whether the business is good or not is directly related to the operation department. The first one is the operation supervisor. Therefore, the operation supervisor should pay attention to the company's operation every day, put forward adjustment suggestions in time, and take the main responsibility for the effect.