What is the template of Douyin Enterprise Account brand flagship store?

The enterprise account brand flagship store template refers to the relevant components displayed on the account's personal homepage. It was previously open to high-quality merchants in Douyin stores to improve the decoration capabilities of personal homepages for transaction conversion. Templates are divided into: basic templates and downgrade templates. The modules included in the template are as follows: downgrade templates mainly include: selected products, brand recommendations, merchant activities, e-commerce coupons, and offline stores; basic templates mainly include: selected products , brand recommendations, merchant activities, e-commerce coupons, offline stores, merchant memberships, and live broadcast reservations.

1. What is the template of Douyin Enterprise Account brand flagship store?

The enterprise account brand flagship store template refers to the relevant components displayed on the account's personal homepage. It was previously open to high-quality merchants in Douyin stores to improve the decoration capabilities of personal homepages for transaction conversion.

The template is divided into: basic template and downgrade template. The modules included in the template are as follows:

The downgrade template mainly includes: selected products, brand recommendations, merchant activities, and e-commerce discounts Coupons, offline stores;

Basic templates mainly include: selected products, brand recommendations, merchant activities, e-commerce coupons, offline stores, merchant memberships, and live broadcast reservations.

2. How to promote the live broadcast of Douyin Enterprise Account?

1. As the scale of the Internet advertising market changes, short videos have gradually become an important channel for brand promotion and dissemination of information, and short videos have gradually become an important channel for brand promotion and dissemination of information. The number of video users continues to grow, and their activity level is increasing day by day;

Therefore, short video platforms like Douyin can effectively bring new scenarios for traffic conversion to merchants and drive users’ conversion consumption behavior;

p>

In addition, different Douyin ad display styles can help users achieve different marketing purposes. For example, if an advertiser wants to achieve brand exposure, they can choose to place Douyin topview open-screen ads to help achieve complete reach of brand information. ;

Douyin information flow ads can cover users in different scenarios, and can inadvertently penetrate information. At the same time, it is not easy to damage the user’s browsing experience, and its native characteristics are obvious;

2. On the Douyin platform, it can effectively help products achieve influence. Through a complete content management model and system, corresponding advertising and marketing plans can be selected based on product characteristics;

If advertisers want to use experts For influence promotion, you can choose experts who meet your expectations on the massive star map to create product content, effectively driving the fan economy;

3. If you are an enterprise and want to achieve long-term online marketing, then You can open a Douyin enterprise account, not only rely on short videos to achieve conversions, but also publish topics to encourage user participation, and use Douyin live broadcast to drive product promotion. At the same time, you should also maintain interaction with fans to strengthen the stickiness between the two.

4. Many local merchants place ads on Douyin. The ultimate goal is to attract users to the store, so follow-up work must be done well, so as to achieve the effect of online traffic and offline consumption in the store;