What does Taobao Double 1 1 carnival price mean?

The carnival price of Taobao Double 1 1 is the price on the day of the Double Eleven Shopping Carnival, which originated from the online promotion activities held by 165438+ 10/Taobao Mall (Tmall) in June 2009. At that time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded the expected effect, so it was 18.

In the annual "Double Eleven" online shopping carnival, online shopping orders will surge in an instant, and the delivery link after placing an order becomes the focus of buyers' attention. Tmall, JD.COM, Yixun and other major domestic e-commerce websites compete for delivery speed, and promise to provide fast delivery services such as "today's delivery" and "three deliveries a day".

Extended data

The chaos of "Double Eleven" can be seen from the advertising wars of merchants. An e-commerce website put a group of advertisements with the theme of "face-slapping" in a number of media. Advertising slogans include "wait half a month for express delivery", "buy fake goods at a 50% discount" and "bad review of human flesh", pointing to the problems of competitors' inflated prices, slow express delivery, selling fake goods on the platform, gimmicks in promotion, and making data by swiping the bill.

It is worth noting that with the increasingly fierce competition among major e-commerce, the "Double Eleven" front has lasted for about a month. Although this is a spontaneous market behavior of merchants, disorderly competition has brought multiple consequences: on the one hand, people's impulsive consumption has been further stimulated and amplified, on the other hand, consumers' trust in e-commerce websites has been overdrawn, and the express delivery industry is overwhelmed and wasteful.

Baidu Encyclopedia-Double Eleven Shopping Carnival