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How to do a good job in marketing planning activities of corporate community in Zhuang Jie? Sign the decoration company's community quickly?
For a long time, the effect of community activities is not obvious. There are many owners who consult but actually participate in the activities, and there are really few final contracts. Many times it is because the decoration company has not done a good job in marketing planning. It is very important to have a perfect case of residential planning for decoration companies. The residential planning case of the decoration company can be implemented through the following three steps.
1, show the advantages of the company and make good preparations.
First of all, the decoration company should grasp the owner's psychology, show the company's characteristics to the owner, and let customers and owners have a vague image of the company. We must make full use of the "competition gap period" before the community is built to carry out marketing work such as corporate image, model project, customer resource collection, community interpersonal relationship establishment and community advertising resource utilization. We will urge the marketing department to focus on follow-up so as to promote the follow-up marketing work and achieve better results when handing over the house in the community.
The advantage of advance marketing is mainly conducive to creating a "preconceived" corporate image. Because we will do some preliminary work before the completion of the community, there will be no interference from other companies and enterprises' propaganda, so that no matter which decoration company customers negotiate with in the future, they will compare with you invisibly. If your image is really good, then customers will eventually choose you to sign the bill. In this way, five or six projects will be done before the delivery, and the "signing scale effect" will be formed when the delivery is made. Think about it, if many customers see that people in the same community are signing orders in this company, it will be easier to form a follow-up mentality, which will lead to more and more signing orders from decoration companies, and more customers will go to the company for consultation. As for when to promote marketing?
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