Skills and common expressions of invitation

In the fierce market competition, telemarketing, as a marketing model that can help enterprises get more profits, is increasingly adopted by many enterprises and has a far-reaching impact on social development. The following are the invitation skills and common words I collected for you. Welcome to learn from them.

1. Talk time, can it be shorter?

Call time should be flexibly controlled according to the content of the call, but the principle is that it can be short and not long! Because the call time is too long, there will be more topics and emotions between customers and telemarketers, which is conducive to inviting customers to the store, but it will have a negative impact on the smooth transaction of sales orders.

2. The content of the call can be less or less.

Can solve customer problems in one sentence and never use two sentences, so-called? A lot of words will be lost? . Talking more makes it easier to have more topics; Too many topics are easy to mix; If the content is mixed, it is easy to lose the focus of the conversation and be easily guided by customers. Even if the customer agrees with every sentence and every answer, it will solve the customer's problems and easily reduce the customer's desire to come to the store!

Invite customers to the store, can it wait now?

What should a telemarketer have? See the needle? Decisive professional sensitivity, if you can invite customers to the store now, you will never let them go tomorrow, let alone in the future. You can try to invite customers into the store with this sentence, and never wait for the next sentence!

For example, when customers ask about furniture color, dealer location, furniture problems, staging procedures, the difference between old and new models, and the deadline for activities, this is an opportunity to try to invite customers to the store.

During the whole call, you can be confident and not boring.

A lot of practical experience shows that, firstly, packaging all kinds of information transmitted to customers can improve customers' desire to go to the store; Second, the confidence of telemarketers can bring customers greater desire to enter the store.

For example, smile confidently and laugh heartily.

When transmitting activity information: (marketing psychology) social identity+shortage+interest induction+popularity+deadline, etc.

Don't worry, our store is the largest five-star honor flagship store in China?

5. The reason for the invitation ranked first, and the product could not be served.

No matter what questions customers ask on the phone, they should first transfer to the product (product type, advantages and highlights of furniture, regular and fixed-point maintenance, etc.). ), even if the company or team has better service, don't mention it! Because now customers are invited to the store on the grounds of understanding and feeling the product, it is possible for customers to talk about the product with the sales staff after they arrive at the store.

6. The second reason for the invitation is that you can serve but not take the initiative.

When inviting customers to the store, if you can let customers feel and experience any related services of the company or team, don't mention the company's related promotional activities! There is a simple reason. What you talk to customers determines what customers will pay attention to when they come to the store.

For example, 40-minute professional reception service, business till 9: 00, door-to-door pick-up service, member service, 1 minute delayed reception service and extended warranty service can all be delivered to customers.

Of course, the above telephone invitation methods are commonly used, sometimes very effective, sometimes not necessarily. Telemarketing is becoming more and more difficult. Telemarketing has been testing the patience and endurance of telephone recipients, and it is difficult to build trust in a short time, let alone reach a sales order by telephone.

Common invitations

When you call for an invitation, you will often encounter all kinds of rejections from customers. So how to deal with customer rejection?

Not now. I will contact you when I need it.

Conversation skills

Voice 1,? Manager, maybe you don't have much intention to buy at present, but if you can try this business, it will certainly be of great benefit to you! I think it is necessary for you to know the situation, and I am happy to help you understand it.

Speech 2, Manager, I look forward to your call. However, knowing the market situation and products in advance is not very good for you to buy products in the future. Perhaps you don't know, many changes have taken place in our products. (Make a brief introduction according to your own products) You only need to spend a short time for me to make an introduction for you, which will certainly do you no harm.

Speech 3, you mean that you will need it in the future, right? Since we need it in the future, let's take this opportunity to get to know it now as a foreshadowing for the future, don't you think?

Words four, you don't need our products, because you already have a partner, or because of other reasons? If it is for other reasons, what makes you not want to know? Listen to customers, analyze unnecessary reasons, and formulate specific coping strategies according to the situation. )

Description of speech

1. When the other party indicates that there is no need or need to contact again at present, the salesperson should show trust, regardless of the real situation or intentional avoidance. First of all, he has to be sure of each other on the surface? Not now? It's true.

2. Anything is possible. What does the customer say? Not now? Salespeople must not give up and still strive for the opportunity to meet. If you have a chance to meet, you have a chance to turn the impossible into reality. For example, we can use magnetic field interview to stimulate customers' interest. If you can try this business, it will be of great benefit to you! ? Isn't it good for you to know the market situation and products in advance to buy products in the future? Our products have changed a lot.

3. Talk to the customer as much as possible, ask the other person why with appropriate words, and then respond according to the specific situation.

Magnetic field interview method: people contact each other, will there be? Magnetic field? Presence is the power to attract each other or attract their attention. There is also a magnetic field when visiting customers. Once the magnetic field of business personnel matches the magnetic field of customers, it will be much smoother to speak. In order to understand the other party's telephone magnetic field, it is suggested that at the beginning of the conversation, we should adopt a moderate volume and speed, and talk with customers in relaxed words to give them a friendly and comfortable feeling.

The purpose of magnetic field interview method is to create attractive magnetic field for customers, and products are the best medium to attract each other. Be positive and show confidence when making a statement, but don't exaggerate the advantages of the product, or customers will feel cheated when they find that the product is different from what you said before. If it can make customers produce? Want to meet? The idea of this strategy is basically successful.

Oh, a salesman.

Conversation skills

Speech 1, yes, I really want to sell our products to you, because I think our products can bring you benefits and deserve your expectation. My promotion is based on making you profitable. I have made a preliminary estimate for you. As long as we operate reasonably and use our products, there will be benefits. Shall we discuss and study this point? See you next Monday? Or do you think this Friday is more convenient?

Speech 2: Yes, I am a salesman. My job is to sell the company's products, but I only call you this time to make an appointment with you to let you know about the market dynamics, because I believe it will bring you benefits. As far as I know, your company? (Analyze the current situation of customers' development and the profits that products can bring to each other), so I think it is necessary to introduce our products to you so that you won't miss the opportunity of making profits.

Description of speech

1. When customers say that we are selling products and show contempt or disapproval, we must not have antagonistic feelings and try our best to defend ourselves. You know, the ultimate goal of inviting customers is to sell our own products, which is our job, so if you try your best to defend yourself, you will give it to each other instead? Not sincere? In my mind.

2. When a customer talks like this, it is probably aimed at the sales staff? No trust? Attitude, or despise the so-called? Sales? . To dispel the customer's psychology, we must first think about it from the customer's standpoint and adopt the customer interest method to deal with it. For example, my promotion is based on making you profitable. I have made a preliminary estimate for you. As long as we operate reasonably and use our products, there will be benefits. ? I believe this will bring you benefits. As far as I know, your company? (analyzing the development status of customers and the profits that products can bring to each other), so I think it is necessary to introduce them to you.

Customer interest law: the application of customer interest law mainly tells buyers the benefits that our products can bring through statements and questions. This way satisfies the profit-seeking psychology of most customers, highlights the sales focus and product advantages, and is very conducive to meeting.

Just talk on the phone.

Conversation skills

Speech 1, if so, then my job nature must be telemarketing. In fact, I also hope that we can solve the problem by phone and save each other's time. The problem is that many things are difficult to say clearly only through the microphone, and if we spend a little more time, we can greatly improve our work efficiency, avoid wasting time and energy because of poor communication, and make our communication smoother. Do you agree with me?

Speech 2, manager, I don't want to take up too much of your precious time, but these ideas will be very important to you, and I hope I can explain them to you in person. Besides, I have some details I want to discuss with you, which I can't explain clearly on the phone.

In the third speech, I also hope to make it clear on the phone, so as to avoid wasting time, but some data demonstrations are not clear on the phone, and these data demonstrations are very important for you to understand our products.

Description of speech

1. Salespeople can never directly deny customers. If the customer asks for telephone communication, he should first explain that he also wants to communicate by telephone and affirm the customer? Telephone communication? Suggestions. For example:? I also hope that we can solve the problem by phone and save each other's time. ? After affirming the customer's opinion, we should point out the disadvantages of telephone communication and find the breakthrough of appointment again. For example:? Many things are hard to say clearly just through the microphone. I still have some details I want to discuss with you. I can't make it clear on the phone. ?

2. The purpose of the invitation is to set a meeting time and get an opportunity for further negotiation. On the phone? When you refuse, don't give up easily, but find suitable and sufficient reasons, persevere and strive for interview opportunities.

Perseverance: Perseverance is one of the qualities that all salespeople should have. The more frustrated, the braver. Sometimes persistence is the best way to interview.

Fax first and then make an appointment!

Conversation skills

Telephone 1, I'd like to confirm your fax number. May I have the name of the person in charge?

Speech 2, can I find it? The manager has something to talk about. Please transfer the call. Thank you.

Description of speech

1, salespeople should use different words according to different times and different situations. For example, when to be polite and friendly, when to be serious and firm, and salespeople need to be flexible.