Why do you want to do new media operations? Is the prospect of new media operation good?

In recent years, with the rapid development of Internet, new media marketing came into being. More and more enterprises begin to pay attention to network marketing, and new media marketing has become an important marketing method. So what is the development direction and outlet of new media operation in the future? Let's take a look at Bian Xiao.

The first is the product line.

To do new media operation, the first point is to have enough understanding of your own products. Understanding products is essentially understanding users' needs and scenarios. After chatting with users for a long time, you can know what ordinary users need most and what they like best. At least you know the user characteristics of social products. Otherwise, how can I work on the two social platforms of Weibo WeChat? You can turn your usual complaints about Sina Weibo into your product optimization plan.

The second is the operation line or market line.

New media operation, operating new media channels. Product operation, product management. What if the new media account is regarded as a product? You are both a product manager and a product operator. For the product operation line, many times new media is an important carrier. First of all, we have to say that many companies still need to put their activities and operations into new media. For companies whose products are not precipitated by users, new media is the external channel for users to operate. For the market line, many companies operate new media in the market public relations system, and they all know what the market line usually does. Transformation is just a channel carrier.

We believe that in the process of new media operation, the most important things are the perception of market context, the understanding and penetration of public psychology, the insight into a series of plans behind the shady business market, the improvement of self-emotional intelligence and writing style, and the humble consultation and cooperation with industry predecessors. When one platform falls, do you have enough operational capacity to rise rapidly on another platform?

When doing new media operations, you can ask yourself to slowly prepare for job hopping. If you can PS pictures, edit videos, make a demo with various tools, know the advertising prices of various websites, know which channels are high in traffic and cost-effective, know what channels are suitable for putting things, know the personality and level of each media person, etc., then your way out can be media, BD, planning, data analysis, website operation, and even know some programming, better understand users and be familiar with new things. These are all accumulated when you are doing new media operations, a little bit of tempering, a little bit of accumulation, and a lot of sand makes a tower.

Although the new media operation is not directly facing customers, it should indirectly influence your users through your content and let them use your products or services. A good new media operation should not only understand its own products, but also understand the needs of its own users, and then connect the two sides with content as a bridge. Therefore, the quality of content is particularly important. A person who can manage new media well is worth more than thousands of salesmen hired by the company. So the prospect of new media operation is still good!