What is the profit from opening a bookstore in a university?

First, the place must be tidy, and if conditions permit, the decoration should be tasteful;

Second, basic reference books and tutorials must be available, and they must be based on the majors of the school. Prepare a book with characteristics;

Third, the service attitude must be good, and you must be able to tolerate studying for nothing without buying books;

Fourth, the price must have an advantage, even if there is actually no price advantage. You must know how to use psychological prices;

Fifth, it is best to run a used book business.

The competition is fierce

At the same time, the market is relatively mature

It is also a business opportunity. It is recommended that you open it with unique features

The price is as cheap as possible

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There will naturally be good business

Generally speaking, there are cultural and entertainment venues, commercial office buildings, mature residential communities, university districts, commercial districts, etc. nearby, which are all options. Store location. Bookstores invested by individual entrepreneurs are generally small in scale, and both mobile and fixed customer flows are very important. Therefore, it is best to choose a community or university area with a large flow of people such as a station, fast food restaurant, theater, etc., and is backed by a stable community readership. place. Bookstores in university districts should try to avoid too many best-selling books, and books that are too academic near office buildings will not sell easily. If a highly professional bookstore is opened near relevant places, it will get twice the result with half the effort. 2. Application 1. After choosing a store location, the district cultural committee where the bookstore is located will send someone to look at the address. ?? 2． Name verified by the Industrial and Commercial Bureau. (At this stage, the approval of purely personal bookstores has been terminated. They must be joint-stock bookstores with a registered capital of 100,000 yuan, or register a limited liability company with a registered capital of 300,000 yuan.) 3. Go to the District Cultural Committee in the area where the store is located to review and apply for a store license. Bring the license issued by the District Cultural Committee to the Press and Publication Bureau to apply for a bookstore business license. 4． The Industrial and Commercial Bureau will verify capital, register, and apply for a business license. 5． Tax registration 6. Opening

Positioning and location selection are the first and interdependent issues when opening a store. For example, first clarify the positioning of a bookstore and then search for a store location purposefully, striving to maximize the target customer group; and If you already have a specific store location, you need to choose the business category based on the location of the bookstore and the existing and potential consumer groups around it, and at the same time establish your own characteristics based on their consumption habits and tastes. Generally speaking, places that are nearby cultural and entertainment venues, commercial office buildings, mature residential communities, university districts, business districts, etc. are all possible locations for opening a store. Bookstores invested by individual entrepreneurs are generally small in scale, and both mobile and fixed customer flows are very important. Therefore, it is best to choose a community or university area with a large flow of people such as a station, fast food restaurant, theater, etc., and is backed by a stable community readership. place. Bookstores in university districts should try to avoid too many best-selling books, and books that are too academic near office buildings will not sell easily. A highly professional bookstore will get twice the result with half the effort if it is opened near relevant places. Comprehensive bookstore is all-inclusive, similar to Xinhua Bookstore, Book City, etc. Specialty bookstores Specialty bookstores, in a narrow sense, refer to bookstores that specialize in the sale and service of a certain type of books. In fact, "sales and service" covers many aspects, including price, sales type, business model, service features, etc. Compared with chain stores, this type of bookstore gives store owners greater freedom and can fully reflect their personal wishes and characteristics; they control the purchase channels themselves and have strong market response capabilities; however, they need to pay more advertising expenses and the risks are also high. It is entirely the responsibility of the individual. Special Price Bookstore As the name suggests, this type of bookstore makes a fuss about prices. Nowadays, book prices are rising steadily out of proportion to the fine-tuning of wages, so discount bookstores have become a favorite among book lovers. Don’t think that cheap means good stuff. These discount bookstores often keep up with fashion trends and have low prices, which naturally fulfills the wishes of book lovers. This type of bookstore is basically a small and medium-sized comprehensive bookstore that collects books from literature and art, leisure and entertainment, college entrance examinations, computers and other fields, attracting repeat customers and stimulating consumption desire with low price and high quality. Professional bookstores refer to bookstores that specialize in selling books on a specific industry, industry and related fields. This kind of bookstore generally has a strong personal thought of the founder. At the same time, the founders often have industry backgrounds and have extraordinary industry knowledge or professional sensitivity in this field.

This type of bookstore is highly professional and provides comprehensive books and information on a certain industry or industry from multiple perspectives. No one else has it. “Specialization and cutting-edge” is the biggest feature of this type of bookstore. Theme bookstores refer to bookstores that are unique in the types of books they sell or their business models. The sales contents of this type of bookstore are mostly concentrated in the fields of life and entertainment, and they have loyal fans and followers. Because of their unique characteristics, consumers develop brand loyalty, and they are widely spread among friends through word-of-mouth effect. Atmosphere bookstore refers to a bookstore that not only sells books but also provides consumers with a more comfortable environment for reading, talking, etc. This type of bookstore is more like a book bar to a certain extent, providing mainly leisure and entertainment books and magazines. Purchasing Channels For all specialty bookstore owners who need to purchase books by themselves, there are basically three existing book purchasing channels: one is to purchase books directly from publishing houses; the other is to purchase books directly from booksellers; and the third is to purchase books directly from wholesale markets. For bookstores that are initially operating, purchasing goods from the wholesale market is the most common practice. Cash transactions in the wholesale market can reduce the discount for purchasing goods by 5 to 8 percentage points. In addition, when many new books are first released, publishing houses will outsource them to some booksellers and give them larger discounts. If they maintain a good cooperative relationship with powerful regular booksellers, they can take advantage of this market opportunity. What needs special attention is that whether it is a publishing house, bookseller or wholesale market, they basically adopt the "adjustable but non-refundable" book supply model, and the allocation price is based on the existing discount of the book. However, if the purchased book is a sample or out-of-print book, it will not be returned or exchanged. Service For specialty bookstores, as the buyer's market has gradually formed and price competition and purchase channels are equal, strengthening services has become a necessary means for bookstores to promote, retain and tap new and old customers. For example, the purchase of books that closely follows the market and consumer needs; the comfort of the store decoration and the placement of book categories; the familiarity of the store staff with books, etc. These are all general-level service categories. At the same time, value-added services can also be provided according to the market, such as preferential measures to accumulate consumption quota, discount cards, membership cards, ordering books, searching for books, delivering books, etc. What is particularly worth mentioning is that the personal charm of specialty bookstore owners cannot be ignored. It represents your competitiveness, knowledge and the depth of your stockings. Many small bookstore owners maintain good relationships with editors of publishing houses, and have become good friends with consumers in the store, thus spreading their knowledge to a wider range. Understand the dynamics of publishing houses and consumer psychology and needs, forming a positive interaction. Other tricks 1. As people's consumption level and consumer demand are increasing day by day, bookstore management is also increasingly developing in the direction of humanism. Today, when environmental factors are becoming the dominant factor in consumption, many bookstores have adopted a variety of business methods, such as adding coffee bars and teahouses to bookstores. It is not only a place for people to rest when they are tired of buying books, but also a place for many people to meet friends and negotiate business. Excellent place. 2. In addition to daily sales, bookstores can organize book signings by famous people, organize lectures, report meetings, book storytelling and other theme activities to expand the social influence of the bookstore itself. 3. Online bookstore. Operators with both economic and technical strength not only consolidated offline store sales, but also opened bookstores online as a good supplement to publicity and sales. In fact, the Internet has attracted more eyeballs due to its convenient characteristics, thus also inspiring greater desire to purchase. Risk Warning In the fierce market competition, the operation and development of a bookstore must not be achieved overnight. It does not mean that with strong interest and financial support, you will only make a profit but not lose money. Under the market economy, more careful business acumen is definitely needed. 1. The "adjustable but non-refundable" book supply policy of publishing houses, booksellers and wholesalers may lead to large-volume purchases and hoarding. Experience experts recommend the purchase method of "small quantity and frequent errands". 2. Individual bookstore owners are mostly just a dream or complex in their hearts. There are many operators of professional or themed bookstores with special preferences who have no idea about the basic principles of business operations in this field. Experience experts suggest that operators must have basic knowledge. Financial accounting knowledge, systems and business common sense. 3. Pirated books flood the market, causing a certain degree of market chaos and causing economic losses to buyers. Experience experts suggest that operators must have professional knowledge and identification skills.

4. The book market is an unpredictable consumer market. It has its own development rules. Experience experts suggest that operators must pay attention to the fluctuations of the book market and its development trends and directions at any time, so as to lay a solid foundation for procurement

Those who want to open a bookstore, please note: This is how a profitable bookstore opens a store. In fact, the procedures for opening a bookstore are not complicated. If you open a retail store, you must first go to the cultural bureau of your district to apply for "Publication Business Operation" "License", and then go to the District Industrial and Commercial Bureau to apply for a business license. Now some districts and counties in provinces and cities can handle parallel approval, and can directly apply for permits and business licenses at the Industrial and Commercial Bureau. If there are no major problems, it can usually be completed within 5 working days. If you want to sell CDs at the same time, you must go to the Cultural Affairs Bureau to get an "Audio and Video Products License". Other procedures are no different from ordinary retail stores. Secondly, operators must pass the "Publication Distribution Professional Qualification Assessment." Things to note. It seems that there are still relatively few privately run bookstores that are successful. In fact, it’s not that you can’t make money by opening a bookstore, but that not many people understand how to run a bookstore. Therefore, I advise you to pay attention to the following issues when opening a bookstore: ◆It is best to position the bookstore slightly higher than the local cultural atmosphere, so that readers will appreciate your bookstore. If the positioning is too high, readers will stay away from you; if the positioning is too low, readers will ignore you. For example, when it comes to restaurant music, it must be soft and slow, preferably world classics. ◆Open specialty bookstores. Although many owners open stores to sell books, they don’t know what books they should sell. To whom can it be sold? As a result, there are only a few literature and art books, a few academic books, a lot of tutoring materials, and a few best-selling books to fill the window. Such bookstores have no characteristics or advantages, so how can they retain customers? Therefore, bookstores that are more successful have their own unique "secrets." Or rely on low prices, cheap but affordable. For books that have become commodities, high quality and low prices will always make people eye-catching and flock to them. Or they are personalized and have special services. You provide specific customers with what they are used to in other places. It is also a more effective way to provide services that are not available in bookstores. ◆Pay attention to the environment when buying books. Don’t think that it’s enough just to put the book on the shelf. In fact, people who buy and read books not only want to buy books, but more importantly, they want an atmosphere and a kind of communication. For example, a bookstore can provide customers with unique recommendations, and book buyers can exchange some experiences with the owner in the bookstore. Only when a bookstore is outstanding can it attract customers. ◆Open a discount bookstore. Many bookworms have experience shopping for books, and discount bookstores are a good place for them to buy books. Bargain bookstores generally sell books that are in stock or unsalable from publishers, often at prices less than half of the book's list price. Moreover, although the discount bookstores are full of old or unsalable books, there are many people who patronize them, not only students, but also many working people and retired old people. ◆Open a casual bookstore. Open a casual bookstore like a cafe. The store does not need to be large in size and has a bathroom. It is best to use a comfortable and light-transmitting roof and a row of bookshelves against the wall. It mainly sells cultural and travel books and picture albums at the original price. There are sofas or chairs in the middle. Many white-collar workers like to go to a quiet place during the holidays, spend an afternoon, hold a stack of their favorite books, bask in the sun, and drink coffee. The bookstore can sell books, coffee, juice and other drinks. It can also rent out venues and hold exhibitions. The drinks can be more expensive. The bookstore can be turned into a unique cultural gathering place. I believe there will be many customers. ◆Cost control In order to reduce costs, you can rent a shop with a front store and a house behind, and the monthly rent is only 2,500 yuan. The decoration of the bookstore is mainly simple, with plain walls, ordinary bookshelves, and simple desks, which can be completed for about 50,000 yuan. The walls on both sides of the bookstore are filled with bookshelves that reach to the top. In the place where the wall was originally built, a few rows of narrow bookshelves were added. In the middle, there are several large desks, simple ones, 3 meters long. It's 1.5 meters square, and there are piles of books underneath. At present, the price of a new book with copyright is generally divided according to the following ratio: 10% or less for the author; 40%-50% for the publisher; the remaining 40%-50% belongs to the circulation channel. Books without copyright are cheaper. Therefore, if you buy unsalable inventory books directly from the publishing house, the purchase price is often only 20% of the list price, or even lower.

1. Expanding online sales channels is not a project undertaken by ordinary powerful operators. However, you have unique advantages and can develop a membership system. The membership account is bound to the membership card and given as a gift (of course, buying books in Yuan Above (*^__^*)), and then open a virtual store online (don’t open it on Taobao, just build your own website!).

The next thing to start with is the promotion strategy. First of all, bookstores in university areas will give certain discounts. For example, your physical store will give 20% off on "Criminal Law". Then, you will give online buyers a more favorable discount, such as 30% off. ? Haha, I believe that fashionable and fashionable students will be loyal to the offers in your online store! Small profits but quick turnover! What's more, in the early days, profit is not important. Think about the expensive advertising costs and such a small membership discount system, which one is more cost-effective? But the effect is pretty good! After all, your sales area is currently limited to a small area, but it is still a big market worth investing in!

2.sp Bookstores are a good idea! I personally think that the current credit system environment cannot allow people to get used to this type of purchasing behavior. I recommend that you use your own channel advantages to register members by mobile phone, and then regularly send text messages to members to provide the latest online store discount information! What do you think?

3. Your biggest advantage is online payment, haha! I believe that friends who are not confident about online payment will definitely like this feature. Due to the convenient business area, you can provide door-to-door delivery within the community for payment, or order books (pay when picking up the book). Many business models can be innovated on this basis, it depends on your imagination! hehe!

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