What does the kindergarten entrance option mean?

20 16 kindergarten enrollment curtain has been opened again. Spring enrollment is very important for many kindergartens, because it can not only supplement some students in spring, but also take this opportunity to widely publicize all aspects of kindergartens and better improve their visibility and influence. So how to carry out effective enrollment publicity in such a short time?

First, enrollment preparation

Enrollment is very important for kindergartens, and various preparations are important conditions to ensure the effectiveness of enrollment publicity. So, what should we all do to prepare?

1, kindergarten environmental cleaning.

Whether choosing a kindergarten or changing kindergartens, many parents are willing to "inspect" kindergartens in person. This is a great test for kindergartens, and parents should do a good job of inspection. Parents attach great importance to the environmental sanitation of kindergartens, because their children will study and grow up in kindergartens. Kindergartens must pay attention to details, and classrooms, kitchens and bathrooms must be cleaned up. After all, first impressions are very important.

2. Admissions brochure/form.

Enrollment must have some kindergarten information for parents, so that when parents leave kindergarten or leave kindergarten to distribute leaflets, don't forget the kindergarten information and keep in touch with kindergarten. The design of leaflets is very important. In addition to highlighting the good aspects of kindergarten, we should also print the contact information of kindergarten in a conspicuous position, such as the phone number, address and website of kindergarten. We should know that many kindergartens now know about kindergartens through the internet, so there is a website that is a very important publicity platform for kindergartens.

3. Write the kindergarten enrollment brochure and post it on the kindergarten website.

Kindergartens should not ignore online publicity. Having an independent website is equivalent to promoting kindergartens 24 hours a day, so it is very important to establish an independent website belonging to kindergartens. Many kindergartens have established their own websites.

4. Parents' question and answer training.

Whether distributing leaflets in the community or receiving parents in the kindergarten, kindergarten teachers in charge of enrollment need to answer parents' questions. How to answer all kinds of questions is very important for teachers and kindergartens. Kindergartens should set the tone of general questions, such as how to answer about kindergarten's diet, how to answer about kindergarten's teaching and so on. All teachers' answers must be basically the same, so that parents can feel the quality service of kindergarten.

5. gifts.

In order to attract parents' attention, kindergartens can design some preferential enrollment policies, such as sending schoolbags and textbooks to the top 50 babies. This is also the successful experience of many kindergartens, so if the enrollment funds of kindergartens can afford it, we must consider this preparation.

Second, the enrollment method

1, announced in the community.

Publicity in the neighborhood around the kindergarten is a particularly effective way to recruit students. Kindergartens can arrange 3-4 teachers to publicize as a group at the gate of a community, introduce kindergartens to passing parents and distribute leaflets. Conditional kindergartens can also bring their own large-screen TVs and scroll through kindergarten videos, so that interested parents can have an intuitive understanding of kindergartens.

2. SMS promotion.

Kindergartens may get some mobile phone numbers of parents who are about to enter the kindergarten in their daily life, so it is also a very convenient way to send text messages to these parents. Nowadays, it is very convenient to send mobile phone messages through the Internet. Kindergartens only need 1 0,000 yuan to buy 1 0,000 mobile phone messages, which can be sent to all parents in a few seconds.

3. Publicity through the Internet.

It is very important to publish the enrollment brochure on your own kindergarten website so that parents can know the enrollment information of kindergartens through the network. Of course, kindergartens must have their own independent websites, so that parents can feel the strength of kindergartens and the accuracy of information.

4. Public Transport Advertisements It is an effective way to publicize kindergarten advertisements on bus stop signs, because there is a large flow of people here every day and the effect is very good.

These are just some common publicity methods for kindergarten enrollment. Kindergartens can choose according to their own actual situation, and they can also innovate many practical and effective enrollment methods. I especially hope that kindergartens can make good use of the opportunity of spring enrollment to expand their visibility and influence.