Having invested huge sums of money to “wear masks” on cars, can car companies impress consumers with this operation?

On February 25, affected by the epidemic, the Beijing Passenger Car Regulation Office officially issued a notice on the continued postponement of the use of some passenger cars. Prospective car owners who hold car purchase quotas can breathe a sigh of relief. They don’t have to worry about the quota expiring and can wait until the epidemic is over before buying a car.

For car owners who have purchased cars, major car companies have also launched relevant care policies, including extended warranty, free related health insurance, etc., including a large number of car companies such as Mercedes-Benz, BMW, Volvo, Geely, etc. .

Of course, there are a group of more hard-core car companies that are worried about the health of car owners.

They invested huge sums of money to put "masks" on their cars

The first to take relevant actions was Geely Automobile, which announced on January 28 that it would join hands with the Li Shufu Charity Foundation to set up a 200 million yuan At the same time as the special fund for the prevention and control of the new pneumonia epidemic in RMB, an initial investment of 370 million yuan was launched to start the research and development of "all-round healthy cars" with virus prevention functions.

This time, Geely Auto also mentioned the concept of "car-mounted N95 masks" for the first time, and announced a week ago that Geely car owners will replace the industry's first "car-grade CN95" filter element for free, which is an air-conditioning filter element to be precise.

In the eyes of many people in the industry, this is a marketing "gimmick", but a huge amount of money is invested in this method, and an air conditioning filter element, no matter how cheap, costs dozens of yuan. Following Geely, GAC Trumpchi, Changan Auchan, Changan and other car companies have also provided car owners with free filter element upgrades. It is particularly worth mentioning that the small Jietu also spent 36 million to provide free benefits to car owners.

For this reason, "E Chehui" also interviewed some car owners. Their reply was that no matter whether it is useful or not, after all, it is free to replace it first. They have already made an appointment to wait for the replacement of the filter element. In most cases, When car companies upgrade air-conditioning filters to improve protection, they start to attack the air-conditioning system.

The two car companies have gone deeper into research and development

A few days ago, SAIC Group announced that it has recently developed a built-in deep ultraviolet "antivirus" car air conditioner and will soon put it into production. According to official information from SAIC Group, dealers of SAIC Roewe, SAIC Volkswagen, and SAIC General will be able to retrofit their cars in the form of after-sales accessories starting from February 29.

On February 26, SAIC Roewe announced that its Roewe Ei5 will be the first to use this built-in deep ultraviolet "antivirus" car air conditioner, which means that Beijing's potential car air conditioner, which was just ranked as a new energy license plate yesterday, Users, if you purchase Roewe Ei5, you can enjoy this new feature for free.

Xpeng Motors, a new force in car manufacturing, relied on its advantages in intelligence to announce the development of a "high temperature antibacterial" function on February 17. This function can remotely control the G3 through a mobile APP. The air conditioner is controlled, and the cabin is purified at high temperature to suppress germs while ensuring the safety of the vehicle.

This function is relatively easy to understand. It relies on the air conditioning system to blow out high temperature for sterilization operations. According to official information, the modified system relies on the air conditioner in the car to automatically heat up to 56°C, and uses the high temperature and strong wind of the air conditioner to circulate in the car to purify the car for 60 minutes to achieve the antibacterial effect in the car. After the subsequent research and development tests are successful, it will be pushed to G3 car owners in the form of OTA. This is the advantage of new car manufacturers.

Of course, the simple and direct one is Weilai Auto, which sends epidemic prevention packages including masks to every Weilai car owner. Although many netizens dissed the fact that car owners rarely do this, as users of traditional cars, we have never received even a text message greeting during this extraordinary period.

The response to the epidemic is a mirror that clearly reflects the execution, innovation and ability to resolve risks of major auto companies. In this era, there are many people who do nothing, but instead accuse many who do not do enough. This is a terrible thing. These things that benefit car owners deserve to be encouraged, even if they involve self-interest in marketing. In this era, doing good deeds means leaving a name!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.