What are the requirements of e-commerce for crm _ What does CRM in e-commerce usually refer to?

I think this is mainly reflected in two aspects, one is the requirement of CRM management concept, and the other is the requirement of software function:

First, the requirements of e-commerce for traditional CRM management concepts: I think this part mainly comes from the change of customer life cycle management. The traditional process may be a process from phone call to invitation to meeting, and then to signing a bill to service, but now e-commerce is different, because it is not necessary to meet customers, but it is necessary to provide customers with targeted product information on a regular basis and conduct a certain idea questionnaire survey; In addition, e-commerce generally has a large platform and many customers, and a salesman may have to face many customers. We need to add simple invoices to the CRM process to promote the transmission of ideas. In addition, the customer service system should be able to meet the sales process in e-commerce, thus forming a complete service chain expected by customers, such as highly compatible technical means such as network and telemarketing, website and e-mail, and unified management of customer information.

Second, in order to meet the above needs, software vendors may divide their products into functions and carry out large-scale reforms.