About hotel activity planning

Activity planning is a written plan made after comprehensive consideration of relevant factors of activities. So what is an excellent hotel activity planning? Next, I will bring you some hotel activity planning. I hope you will like it.

About Hotel Event Planning 1 I. Time

_ _ _ _ _-_ _ _ _ _ _.

Second, location.

_ _ Hotel.

Three. Goals and objectives of the activity

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals.

Suitable for family, relatives and friends on _ _ holidays.

Verb (abbreviation of verb) configuration

With the increasing consumption level of _ _ hotels and becoming top-grade hotels, "Harmony _ _ _ _ _" is unique in advertising campaign, and its activities are unique and refreshing, creating a warm atmosphere on festivals.

Sixth, combined with promotional activities

1) Food City Vegetable Price 10 yuan, buy one get one free with Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) With the theme of _ _ festival culture, various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings are launched, and the group banquets are scheduled to be sent to ktv for performance in the afternoon. And launched several Dragon Boat Festival specialties.

4) In this series of activities, we must grasp the principles of "authenticity" and "authenticity". Family dinners and gatherings of relatives and friends are the main sources of tourism at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity and moderate in price. Banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project of this activity.

Seven, the effect analysis of marketing activities

1. This plan embodies the overall marketing idea of _ _ hotel, which is "seeking the potential first, then making profits" (that is, gaining popularity first), so that customers dare to enter the hotel for consumption, and the hotel's service facilities can be recognized by customers. The Dragon Boat Festival's preferential treatment for family, relatives and friends can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

VIII. Budget and Advertising Planning

1, _ _ 50 banner advertisements on main roads in the county. The cost is 3500 yuan. Be responsible for _ _.

2. All mobile phone mantissas in _ _ county are covered with carpet messages from 6, 8 and 9 users. It is estimated that _ _ articles will be published, * * * _ _ yuan. Be responsible for _ _.

3. Rent a special publicity car to promote around the city 10 days. Spend _ _ yuan. Feng, the general manager, is responsible.

4. All taxis in Qiyang County are advertised. Spend _ _ yuan. Minister Jiang is in charge.

5. Organize employees to take to the streets for training and distribute publicity materials. Spend _ _ yuan. Manager Jiang and responsible.

6. Make 400 consumption volumes at the cost of 50 yuan. Be responsible for _ _.

Attachment: advertising words

1, new _ _ new entertainment, new consumption _ _ festival, the audience presented many surprises.

2. New _ _ New Taste Food City, the price of vegetables is 10 yuan, and beer is bought for one free.

Hotel marketing is to study how to identify, analyze, evaluate, choose and use market opportunities, how to develop marketable products, and how to explore the best form and the most reasonable way of hotel production and sales in the fierce competition and changing market environment, so as to achieve the maximum economic benefits with the least labor consumption. A boss's business sense directly or indirectly determines the future development of a hotel.

_ _ Day is a traditional festival in China and the second largest traditional festival in China after _ _. _ _ is just in the middle of autumn, so it is called _ _ Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". _ _ _ Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.

I. Target market analysis

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and the lowest price can be reached around the Mid-Autumn Festival (but it should be determined according to the hotel's net profit).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If the birthday of family members is _ _ _ _ _ _, they can enjoy a 50-60% discount (according to the actual decision of the hotel) when having dinner in the hotel with valid documents (household registration book and ID card). It is recommended to recommend Mid-Autumn Festival package to them.

3. Mobile phones and fixed telephone numbers with the suffix _ _ (in the _ _ area) can enjoy a 50-60% discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

Send some small gifts related to the festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. This activity will be held on _ _ _ of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of spray painting and banners.

2. TV, street banners and newspaper advertisements are combined.

3, you can try the mobile phone short message advertisement, focusing on the old customers of the original hotel, paying attention to the appropriate use of language, mainly introducing the latest activities of the hotel.

4. Flyer advertisements are also acceptable, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

Seven. Other suggestions

1, equipped with a computer in the service hall to keep some key customer information at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel, mainly in warm colors. It's best to have big FLASH animation on the home page, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on. Enhance the hotel's popularity through online marketing (the biggest advantage is that it is popular and has low cost).

About hotel activity planning 3 I. Origin of the activity

In order to celebrate the annual "_ _" International Festival and let everyone have a happy and meaningful festival, we have prepared colorful literary evenings and colorful cakes, and the doors of all restaurants are decorated with colorful balloons. By then, various departments in the south of the Yangtze River will launch a series of fine dishes and delicacies. Through the development of this activity, the reputation of _ _ in _ _ and _ _ will be improved, and more families will be attracted to spend in various departments in the south of the Yangtze River.

Second, the activity time

_ _ _ _ _-_ _ _ _ _ _.

Third, the theme of the event

Infinite joy-_ _ Art Festival.

Four. Activity content

At that time, _ _ ministries and commissions will plan theme activities to give friends who participate in the activities a surprise, a happiness, an unforgettable memory and an unforgettable 20__ year festival.

(A) Hotel "Happy Wonderful Unlimited" Art Children's Day party program design:

Anyone who orders a children's set meal in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competition needs to be registered in advance), and the winning children will receive gifts.

1, Singing Competition: The track is 20 children's songs with background music. The first and third songs will be held at the same time with the hotel. Each department will determine the number of friends who sign up according to the situation.

2. Dance performance: provided by _ _ performance company, only staged in the middle of the hotel party, performed by _ _.

3. Calligraphy and Painting Competition: Anyone who comes to the store to book a set meal in advance can sign up for the calligraphy and painting competition. The guests of the party are all judges, and the top six will take a group photo at the hotel and present awards.

4. Interesting riddle unexpected guess: * * setting 100 riddles. One, two and the hotel are held at the same time, and the hotel party is arranged randomly, and the host is responsible.

5. Jiangnan Recitation Competition: The first part and the second part will be held simultaneously with the hotel.

(2) linkage promotion:

Activity 1. During the period starting from _ _ _ _ _ _ _ _ _

Activity 2. During the activity, starting from _ _ _ _ _ _ _ _ _

(3) Hotel party site decoration:

1. Stage design: The background cloth with the theme of "Happy and Wonderful" is decorated with pink tulle and balloons printed with _ _ greetings to highlight the competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and colored paper flowers.

3. Other decorations: paste the collected pictures on the acoustics and glass of the banquet hall as an exhibition.

Verb (abbreviation of verb) activity promotion

1. Hall decoration: The first part and the third part, the hotel decorated colorful doors with balloons to create a lively atmosphere on June 1st.

2. Media promotion: _ _ Provincial Traffic Station, _ _ Traffic Station, _ _ national business daily, Life Morning News.

3. Visual publicity: Start publicity in _ _ _ _ _ (three days in advance) stores, mainly through banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction of new and old customers, etc., to achieve the best results.

Packaging design of intransitive verbs

The package design of this activity is mainly based on nutrition, mainly in the form of sales package in the hotel banquet hall. There are six packages, including 46 * * *.

Nutrition package is RMB _ _ _ (one for three people), 15 sets of RMB _ _ _.

The nutrition package is RMB _ _ _ _ (four people with b copies), 16 sets of RMB _ _ _.

The nutrition package is three yuan (four people c), 15 sets of _ _ yuan.

The expected income of this activity is: _ _ yuan.

About hotel activity planning 4 I. Activity background

_ _ Hotel is the "central landmark" of Nanjing, where eastern and western cultures complement each other. As a member of the "world-class hotel organization", the hotel attracts countless customers with elegant and comfortable distinguished rooms, various restaurants offering global cuisine, advanced and fast business meeting facilities and fully functional entertainment services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotional activities.

Second, the theme of the event

Celebrating Christmas, _ _ Hotel gives back the truth.

Three. moving target

Raise awareness, stimulate consumption and increase turnover.

Fourth, the activity time

Publicity time: 20 _ _12.15 —— 20 _ _12.23.

Activity time: 20 _ _12.24 —— 20 _ _12.29.

Verb (abbreviation of verb) activity arrangement

Schedule of the first stage preparation stage

The second stage is the activity promotion stage.

The third stage is the implementation stage of the promotion plan.

Sixth, the design of promotional activities.

(1) theme: lucky draw.

(2) Activity time: 65438+February15-65438+February 29th, normal business hours.

First prize 1 travel voucher worth 3000 yuan, one get two free.

First prize: 1 travel voucher worth 2000 yuan.

Third Prize 1 Value 900 yuan Travel Voucher.

Other customers who didn't win the Sunshine Award were given vouchers worth 100 yuan, which can be used when they come to our store for consumption next time.

(3) Activity content: During the activity, if a single cash consumption reaches 65,438+0,000 yuan, you can get a lottery ticket at the service desk. If it exceeds 1000 yuan, you can get a corresponding number of lottery tickets according to multiples of 1000 yuan, and the part that is less than 1000 yuan will not be counted.

(4) Lottery time: 699 lottery tickets were collected in the lottery box, that is, the customer in the box was informed of the specific lottery time and arrangement by SMS, and the customer was invited to witness at that time.

(5) Redemption instructions: The winners will collect the corresponding prizes at the service desk with their lottery tickets and ID cards.

(6) Note: Cumulative consumption is not calculated in this activity; During the activity, please pay attention to the accumulation of lottery box numbers on the display screen of the hotel lobby; If the winner cannot be contacted within three months after the lottery, the prize money will be donated to charity in the name of the winner; All lottery tickets in the event are not cashed, and no change is given. If taxes are involved, the winner takes care of himself; All employees and related personnel of our company will not participate in this activity.

Chapter V Hotel Activity Planning I. Background Analysis:

Advantages:

1. The hotel is located in Susan Avenue, Meishan City, in front of the railway station, and then to the city center. Convenient transportation, there are many middle and high-grade residential quarters around.

2. There are few hotels around and the competition is fierce.

This hotel is a newly renovated business hotel with outstanding decoration style and complete supporting facilities. The business projects are all at the forefront of consumption in Meishan City, with great development potential.

Disadvantages:

1. There are not many high-income people around, and their popularity is insufficient;

2. The popularity is not high, and the target group does not know enough about the hotel;

3. The hotel's core competitiveness is not clear, and its characteristics are not prominent.

Second, the marketing purpose:

Establish hotel popularity, enhance popularity, establish a relatively stable consumer group, and increase income steadily. Based on the local area, create a local first-class hotel image.

Lock target group:

Local high-income people, night tourists seeking fresh excitement, enterprises and institutions, government organizations, major travel agencies and foreigners.

Third, the project analysis:

As a special commodity, hotel marketing is different from other commodities. The key is how to create consumer demand correctly. Nowadays, the hotel industry in China is increasingly prosperous and the competition is fierce. But there are only a few varieties. Economy, luxury and business class. Economic price war, luxury type pays attention to service and luxury, business type pays attention to supporting perfection. Pay little attention to the taste. Our hotel can make up for the lack of taste at this time. Paying attention to taste will be the core competitiveness of our hotel.

Advantages: pay attention to the environmental atmosphere, which is to create a good atmosphere. This is almost a blank hotel concept in China. A variety of romantic environmental choices.

Membership management, to a great extent, protects consumers' privacy, convenient traffic environment, flexible house selection and obvious geographical advantages.

Challenge tradition and meet modern people's psychological demand for novelty.

Disadvantages: There are many security risks.

Not dominant in policy

Fourth, the specific marketing strategy:

1. Release the opening information and specific activities to the target consumer groups in advance;

2. Advocate the membership system and increase the number of members;

3. Marketers sell directly to customers by phone or door-to-door. Cooperate with professional companies to sell. Sign a key unit consumption agreement. Conduct follow-up activities and after-sales visits at any time, and all departments should establish and improve the customer file system and summarize the work in time. In order to cooperate with the smooth progress of this marketing activity, the leaders of all departments and marketers need to carry out sales-related work such as telephone marketing and contract sales at the same time, so as to achieve full-time marketing, and all teams should cooperate with each other and do their best to fight this battle.

Publicity:

1. Pre-heating of activities [news, soft articles, advertising, DM and POP distribution in place].

2. The choice of newspaper media.

3. Selection of TV media.

4. The choice of network media.

5. Choice of outdoor media.

6. Choice of radio station.

7.DM issuance [focusing on taxi drivers and car owners, issuing a letter of commitment for opening concessions].

8. Publicity outside the store [hydrogen balloons, lanterns, banners, POP, etc. Used to open]. Set off the opening atmosphere]

9. During the opening ceremony, the top five customers have more surprises every day.

10, there is a lucky draw every day.

Promotional gifts:

1, lighter

2. Sculpture (small relief with collection and ornamental value).

3. flowers.

4. Crystal products (small crafts).

5. Discount card or free experience card.

Verb (abbreviation of verb) specific implementation plan:

(omitted)

Cost budget of intransitive verbs:

(omitted)

Seven. The expected effect of this marketing:

1. Improve the visibility of the hotel.

2. Let half the local people know.

Both the driver and the master know this hotel.

4. And the target group came to this route. You will choose this hotel when you spend money.

5. Develop and increase the frequent customers of the hotel.

6. Let local enterprises and business leaders know about this hotel. We will choose this hotel when there is demand.

7. Improve customer satisfaction, reputation and loyalty. Make it an old customer and member of the hotel.

8. Through the promotion and sales of the main products (rooms), the sales and popularity of the affiliated industries will be promoted at the same time.

This scheme is mainly conceived to open marketing, and the marketing strategy is only a small framework. In market analysis, I believe that investment companies have a well-thought-out plan. Looking forward to teaching and communication.

The sixth preface about hotel activity planning

The puffer fish is rich in nutrition and mellow in taste. Known as the "king of fish", it has the reputation of being the first of the five famous dishes in the world. Su Dongpo had the reputation of "eating puffer fish to death" in ancient times. Winter will end and spring will come. Tiancheng Hotel has launched a set meal focusing on puffer fish. A well-known short poem "Night Scene of the Spring River in Hui Chong": "Peach blossoms are three or two outside the bamboo, and the duck prophet warms the spring river. Artemisia sphaerocephala has short reed buds all over the ground, which is the time for puffer fish to go up. " It kicked off the Spring Food Festival of Tiancheng Hotel.

I. Theme of the event:

Spring blossoms, spring tour puffer fish tasting (Su Dongpo Changzhou Food Festival). Taste the seasonal ingredients in spring, delicious and fashionable food and feel the ecological health.

Second, the activity content:

In March and April, the Spring Festival will be held in Tiancheng, aiming at improving the competitiveness of Jintan Hotel, cultivating new and old customers and creating a delicious spring catering culture. At that time, Tiancheng Hotel will show the culture of various cuisines through the puffer fish tasting festival, and make customers feel at home in Tiancheng in the form of set meals, with low consumption and high enjoyment. Create a spring atmosphere in advance and enjoy the seasonal food in spring.

Third, the activity time: from early March to May.

IV. Form of activities:

The way of puffer fish with spring vegetables and other packages (more discounts are expected on Saturday and Sunday)

Operation procedure of verb (verb's abbreviation) activity:

(1) preparation

1. Purchase raw materials for seasonal dishes in spring, and determine the variety, price and preferential package measures of Tiancheng Food Festival;

2. Send the information of Tiancheng Puffer Package Food Festival through local newspapers, leaflets, picture books, banners, X-stands, Yi Labao, mass information, package coupons, LED display frequency outside the hotel, etc. To attract the attention of consumers.

3. Strengthen external liaison, coordination and cooperation, solve the problem of food raw material supply during the activity, and ensure the fresh supply of food.

(2) Holding.

1. Show Tiancheng's exclusive spring menu (through picture books and objects), and show Tiancheng brand and its corporate culture image through activities. Interact with customers when necessary (launch mystery package)

2. Show the elegant demeanour of Tiancheng service personnel and leave a good service attitude for diners.

3. In creating the dining environment, it is necessary to make creative and cultural planning for the overall environmental layout of Tiancheng Food Festival. Pictures of real or spring dishes should be placed in the lobby, the lobby on the second floor and the front desk of the box on the third and fourth floors, so that diners can pay attention to the natural food trends in their leisure time or when eating. Make Tiancheng Spring Food Festival dishes become another landscape that attracts consumers' attention.

4. With the theme of blooming in spring, taking an outing to kiss spring and tasting puffer fish, we will take preferential puffer fish matching packages and cooperate with other preferential activities (wishing Women's Day in advance, preferential activities for women) and other hotel activities.

5. Hang some dynamic advertisements of today's dishes on the wall to let customers know the daily updates of Tiancheng Hotel when they consume (stay in consumers' minds, Tiancheng Hotel is constantly innovating for food culture). During Tiancheng Spring Food Festival, the hotel will give away beer, tea or reimburse the fare for those who spend a certain amount.

Activity organization of intransitive verbs:

1, division of labor

(1) The hotel management department is responsible for organizing the formulation of relevant plans and the implementation of activities.

(2) The kitchen department is responsible for the formulation of menus and packages and the preparation of personnel.

(3) The purchasing department entrusts relevant commissioners to be responsible for the supply of raw materials for dishes.

(4) The front office on the first, second, third and fourth floors is responsible for the layout and management of stalls in the front office, the placement and management of objects, and the promotion of set dishes.

(5) The sales department is responsible for the information transmission to old customers and the development of new customers.

(6) The food delivery department is responsible for the orderly delivery of the set meal and the arrangement of tableware after the guests order the food.

(7) The waiters in the lobby and box provide consumers with high-quality service attitude, showing the attitude of an adult.

2. Coordination and liaison

Hotel administration department, purchasing department, sales department,1234th floor lobby, sales department, kitchen department, food delivery department and hotel service department.

Step 3 publicize

Leaflets, picture books, X-shaped brackets, Yi Labao, signs, desk cards, banners, spring dish packages, etc.

4. Customer marketing

The sales department cooperates with sorting out customer data, sending short messages in groups, collecting, sorting out and developing new customer data. Feedback to consumers after meals.

5. Guarantee during the activity

The purchasing department ensures the purchase of raw materials, the sales department transmits information, the lobby on each floor is responsible for the physical objects and picture books of the booth, the hotel administration department publicizes the dishes through various media, the kitchen department controls the cost and quality of the dishes, the food delivery department sends and receives the dishes separately, and the waiter department provides quality services.

Seven, the environmental layout:

Hang banners appropriately to show the stairs and elevators (as the case may be) between the floors of the cabinet, which are used to publicize and arrange the ceiling and balcony doors.

VIII. Publicity and Planning

1. Print advertising color pages, picture books and coupons of Tiancheng Spring Food Festival.

2. Place billboards of Tiancheng Hotel Spring Food Festival in the lobby and entrance of the hotel. (Yi Labao, X-frame, banner)

3. Invite catering magazines, local newspapers and TV media in Jintan area to conduct on-site coverage and publicity.

4, SMS group, telephone contact, news dissemination

Nine, the cost budget:

1. Media advertising fee+flyer+coupon +X box+Yi Labao+SMS group sending fee+telephone contact fee (subject to the actual situation).

2. Decoration cost (depending on the actual situation)

3. The purchasing department is responsible for the statistics and control of the raw material expenses of dishes.

About hotel activity planning 7 I. Overall goal

Through the planning activities of Christmas and New Year's Day, we can expand the popularity of the hotel, strengthen the emotional connection with business customers, and guide the catering consumption of residents in the surrounding areas, thus achieving certain economic and social benefits.

Second, the planning content

(1) Christmas and New Year's Day activities

(two) Christmas, New Year's holiday decoration arrangements

1, outdoor lighting (the marketing department is responsible for the design and production. The engineering department is responsible for the decoration)

2. Make hotel English signboards;

3. Christmas tree lighting arrangement.

(3) publicity arrangements for Christmas and New Year's Day

1, advertising (estimated expenditure: # yuan)

(1) Do some publicity reports and hard advertisements in Gaogang TV Station (the marketing department is responsible);

(2) Hanging propaganda banners, banners and posters (the marketing department is responsible).

2. New Year Christmas card (estimated expenditure: # yuan)

(1) The marketing department is responsible for the design, contacting the supplier's finance, and finishing the printing before1February 15;

Third, the calculation of hotel income

(1) revenue

1, western food (from 14 February to 18 February to 3 1 February)

(2) Expenditure:

1, and the decoration cost is about # yuan;

2. The self-made cost is about # 10,000 yuan;

3. Other expenses are about # 10000 yuan.

The total expenditure of the hotel is about # 10000 yuan.