What is the psychology of sending group blessings on WeChat?

Group blessings sent on WeChat lack emotional communication. During the Spring Festival, there is an emotional element in blessing each other, and it is basically laughter. However, group blessings on WeChat lack this basic emotional element. They are just for the sake of group sending, without any emotion at all. The factors are all "indiscriminate" blessings. Even the people who send the blessings in groups don't know who the recipients of the blessings are, so they send them indiscriminately. However, this "simple and crude" method prevents the recipient of the message from feeling the true emotional blessing. The "indiscriminate" text blessing makes people unable to feel the warmth of the text, even if the specific title is changed. , but obviously, mass sending does not support this specific modification, and can only be sent "indiscriminately". Without emotion, words are cold, and WeChat itself is also cold.

The insincerity of group blessings is also reflected in the fact that some blessing messages start with "send red envelopes". When you click on them, you find that they are not real red envelopes, but just text. Isn't it a bit In a false sense, a red envelope does not actually cost much, and is far more meaningful than mere words.

Secondly, there are too many group messages received. Some users have few friends, and some have many friends. For users with many friends, sending blessings in groups is a disaster. It is very likely that they will wake up with dozens or even hundreds of unread messages, many of which are group blessings. If It’s just the first time you watch it, so it doesn’t matter, but if you watch it too much, you will definitely become more and more annoying. It’s better not to send blessings in groups without emotional factors. Some friends may be added because of work relationships, and no comments are added. I don’t know who sent this kind of blessing, so what’s the point? Everyone will suffer from information fatigue. It is easier to get information fatigue when there is information overload. The more information you receive, the easier it is to be annoying.

Some people may think that we are just hypocritical, but from the perspective of the recipient of the message, blessing messages is certainly a good thing, but this kind of "undifferentiated" blessing does not feel a trace of sincerity at all. It means that once there is too much information, it will naturally become boring.