What is the short message interactive platform column?

The SMS interactive platform is based on the national online and offline SMS interface resources directly provided by China Mobile, China Unicom, China Telecom and China Netcom. It is redeveloped according to the actual needs, integrating customer management, employee management and SMS group sending, and realizing the management system of batch and customized SMS sending with customers/designated numbers. Through the integration of wireless CRM system and regional positioning technology, information interaction is realized for the target group. The short message interactive platform is different from the traditional short message platform, which effectively curbs the generation of spam messages, and the short message reception is based on the user's permission.

Column is a menu item in the reply content of information address, which can be numbered with Arabic numerals, English letters or chinese numerals, with a maximum of 2 characters. The welcome word+first-level column code and name+conclusion+separator * * set in the interactive platform cannot exceed 69 Chinese characters (if it exceeds, it will be automatically divided into multiple short messages, and the user needs to reply "n" to continue receiving the next one).