Analysis of Telemarketing Speech Skills

Telemarketing is a method of expanding customer base, improving customer satisfaction and maintaining old customers by telephone in a planned, organized and efficient way. Modern management believes that telemarketing is by no means equal to making a lot of random calls and selling several products by accident. The following is an analysis of telemarketing skills I have compiled for you. Welcome to learn from it.

Telemarketing 1 1. Who am I and which company do I represent?

2. What's the purpose of my calling the customer?

3. What's the use of our products for customers?

Opening remarks of telemarketing: direct opening method

Shop assistant: Hello, Miss Zhu/Sir? I'm a consultant of a company, so-and-so interrupts your work/rest. Our company does micro-marketing. Now is the era of micro-marketing, and everyone is engaged in micro-marketing. When do you think I will visit you? I believe that taking up a little of your time will bring great benefits and profits to your company.

Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.

The salesman must interface immediately: I'll call you back in an hour, thank you for your support. Then, the salesman should take the initiative to hang up!

When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)

Telemarketing speech prologue 2: the opening method of similar excuses

For example:

Shop assistant: Miss Zhu/Mr Zhu, I am a consultant of XXX, XXX company. We haven't met before, but can I talk to you for a moment?

Guest Zhu: Yes, what is it?

Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.

The salesman must answer immediately: I'll call you back in an hour, thank you. Then, the salesman should take the initiative to hang up!

When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)

Telemarketing prologue: introduction by others

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a consultant of a company. Your good friend Wang Hua is a loyal user of our company. He suggested that I call you. He thinks our products also meet your needs.

Guest Zhu:? Why don't I listen to him?

Shop assistant: Really? I'm really sorry. I guess Mr. Wang hasn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.

Guest Zhu: It doesn't matter.

Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...

Opening remarks of telemarketing speech 4: self-reported opening remarks

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a consultant of a company. However, this is a sales call. I don't think you will hang up right away!

Customer Zhu: Selling products, cheating. I hate salesmen!

Customers may also answer: What products are you going to promote?

If so, you can directly intervene in the product introduction stage)

Salesman: Then I really have to be careful not to let you add another annoying person, hehe.

Guest Zhu: Hehe, the young man is very humorous. What products are you going to sell? Tell me about it.

Salesman: Well, the marketing team of our company is doing a market survey on xxx recently. What do you think of our products?

Telemarketing speech prologue 5: Deliberately picking faults with the prologue method.

Shop assistant: Hello, Miss Zhu/Mr Zhu. I'm Li Ming, a consultant of a company. How have you been recently? Do you still remember me

Guest Zhu: Fine, and you? !

Shop assistant: Well, our company mainly produces xx products. You called us to buy it six months ago. I'm calling you this time to ask if you have any valuable opinions and suggestions on our products.

Guest Zhu: You have the wrong number. I didn't use your products.

Shop assistant: No way. Is it because my client's return visit file records are wrong? Excuse me, but may I ask what brand you are currently using?

Guest Zhu: I use XX brand beauty products. ...

Opening remarks of telemarketing speech 6: Pretending to be familiar with the opening remarks.

Shop assistant: Hello, Miss Zhu/Mr Zhu. I'm Li Ming, a consultant of a company. How have you been recently?

Guest Zhu: OK. Who are you?

Shop assistant: No way, Miss Zhu/Mr Zhu, you are forgetful. I'm Li Ming. You should pay attention to your health when you are under pressure at work. Well, everyone is doing micro-marketing now, and the effect is good. We have just successfully done several cases recently. I wonder if you are interested? I will visit you when you have time to explain how micro-marketing can benefit your company.

Guest Zhu: No time.

Shop assistant: Miss Zhu/Sir, I'm really sorry! May I introduce our products to you and provide some services?

Guest Zhu: It seems that you care about users. Please introduce yourself.

Opening remarks of telemarketing speech 7: herd mentality opening remarks

Shop assistant: Hello, Miss Zhu/Mr. Zhu, I'm Li Ming, a consultant of a company. Our company is micro-marketing. The reason why I call you is that our products have successfully helped many people and achieved rapid benefits. I want to ask when you have time. I came to visit you. ...

Opening remarks of telemarketing speech 8: Clever use of Dongfeng to open the speech

Shop assistant: Hello, is this Miss Zhu/Mr Zhu?

Guest Zhu: Yes, what is it?

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a consultant of a company. I don't want to call you today, but as far as I know, some competitors of your company have started to do micro-marketing, and they have achieved great benefits. I'm calling your company today mainly to see if I can help your company in the field of micro-marketing.

Guest Zhu: No.

Shop assistant: That's all right. Micro-marketing can really bring great help to the company. I think Miss Zhu/Mr Zhu must be very interested! When do you think you will have time? I will call on you and explain it to you. Then you will make a decision. I believe your time is worthwhile.

Guest Zhu: Tell me about it!

Three tips for the first call 2 Sales Tips 1: Let the customer say yes, and don't give the customer a chance to refuse.

You can mention your product in the first phone call, but don't ask the customer if he needs your product, because the customer is very wary of you in the first phone call. As long as you ask him if he wants it, he will probably answer no at once and then hang up.

You can ask customers some questions with positive answers, and salor will ask me: Has Internet e-commerce developed rapidly in recent years? Of course my answer is yes, that's all.

Sales tip 2: At the end of the call, you must find a reason for your next call so that the next call can go smoothly. Every time you increase communication, the chances of closing a deal will increase.

Sales tip 3: When leaving the customer's mobile phone number, make sure that the other party has a record, so that if the customer really needs it, it can ensure a smooth contact with you.

After Salor left me her phone number, she asked me to give her phone number again. Most people just write it down or perfunctory. When she asks, the customer must remember the number.

Follow-up the next day (already laid on the first day):

Five skills used in the next day's sales:

Sales secret four: true lies, which is the core and the most core part of the sales process.

What is a true lie? The real lie is the fact that you can associate with a certain enterprise, but the fact that you associate with it is not the fact.

For example, an advertisement can say that 90% people are satisfied with this product. In fact, he may have only investigated 10 people, and nine people didn't say that the product was not good. Did this businessman lie? No, but what will we understand when we hear this?

Sales secret five: avoid reality and be empty.

When your client asks some fatal questions, you can avoid his topic and say something that seems relevant. Many people can't react.

Sales secret six: create an atmosphere of scarce products and let your customers cherish opportunities.

You must not let your customer feel that this product is available anytime and anywhere. You must make him feel that this product is scarce. The quantity is limited.

Sales secret seven: win the understanding and sympathy of customers

When the customer puts forward some conditions that are not conducive to sales, let the customer know that it is difficult for you to do so, which will cause you losses or injuries.

Sales Skill 8: Let the customer feel that this result is hard to come by and it is difficult for him to achieve his goal, then he will cherish it and finally clinch a deal.

During the whole process, salor emphasized that this is probably impossible to win, and of course it was "thrilling" in the end.

Sales secret nine: euphemistically urge customers to pay, and it is useless not to pay. But direct dunning may be unpleasant.

See how salor does it: After remittance, fax the remittance slip to her to prove the remittance. She called me and asked me, Hello, Mr. Jiang, we just received a money order here, which shows your area code. Is this money order yours?

Did she really receive this money order?