What are the marketing methods?

1, advertising marketing: TV advertising, combining humorous or popular language and actions in the early stage of the website (the first two months) to achieve the effect of echoing the audience's soul and enhance memory. For example, you can ask Baidu if you have any questions. In the medium-term (3-5 months), users will be influenced by the experience and the cooperation of media columns, and they will have an indirect full-function demonstration in the experience (the medium-term plan is that after I miss the launch of 1-2 months, it will definitely attract the attention of the same industry, and there will definitely be some activities, so as to open up competition with industry rivals and achieve a consolidated effect. Note: This link should not be used in the first stage. Later stage: improve the advertising taste and carry out brand building strategy (1 year after launch). Traditional print advertising: by publishing advertisements in various print media (newspapers, magazines, billboards, leaflets, etc.). ), choose the low-end advertising board with the highest exposure in large and medium-sized cities; Advertise in the middle page or title page of a magazine; Appear in newspaper advertisements in the form of reports to achieve better acceptance (advertising components are indirect hints); Leaflets to guide the experience is a low-cost marketing method, but its effectiveness is also low, because people who accept leaflets don't necessarily need the contents on the leaflets and need to find participants, which is lagging behind, but it is indeed one of the most direct publicity and promotion methods. Other advertising forms are omitted.

2. Advertising exchange: that is, seeking suitable and similar manufacturers. In general, the advertising exchange between upstream and downstream customers in the supply chain is more effective. Equivalent to the offline version of advertising alliance, this form of advertising has low cost and wide coverage.

3. Special price activity: a form of product promotion, in which special service measures are taken during the activity time or under special conditions. For example, at the initial stage of website launch, Qian 1W enjoys senior membership treatment/Qian 1W enjoys preferential membership price, etc. , thus attracting more users to compete for limited places.

4. Free experience: In the first stage of the website service product launch, the original fee-based service was developed free of charge, which will help users to know more about the functions of the website, and at the same time, a feedback mechanism was established, which can more effectively reflect the shortcomings and areas that need improvement of the system. It is also a reliable means to retain users, and this marketing method is widely used in general games. Premise: make a statement at the beginning of the free experience, and charge after the service statement period. If the conversion is improper, some customers will be lost.

5. Prize-winning activities: regular lottery and offline lottery, "Gai Lou" lottery, winning the prize by answering questions. This method can be used in the concept promotion period and business decline period, and the prize can be cash or products and services. Insufficient: It needs to be used in conjunction with other marketing methods.

6. Exhibition marketing: Industry exhibitions are the most direct way to compare the advantages of industry products. One is to participate in exhibitions in the same industry organized by others, and the other is to organize exhibitions by yourself, inviting the upstream and downstream products of the industrial chain to exchange exhibitions, providing docking opportunities for upstream and downstream enterprises in the industrial chain and consolidating enterprise users, or both can be combined to quit.

7. Product promotion meeting: Industry product promotion meeting is one of the official forms of product promotion. In exchange opportunities such as activities, industry conferences, exhibitions, etc., purchase promotion opportunities by means of capital contribution to the organizers to create the impression of product advantages and strength.

8.ABC oral marketing: A =>B =>C => ... The most direct, fastest and most effective promotion method, provided that the website system is perfect and can attract customers. Case: the initial stage of campus network.

9. Mass promotion: Send it to the target customers through group software, SMS and electronic news. Typical examples are mass texting, email, QQ, Want Want, forums and blogs.

10, CRBT Marketing: Encourage professional CRBT producers to distribute humor and university CRBT to CRBT website for users to download. Company employees collectively customize color ring tones to achieve the purpose of brand communication.

1 1, business bundling: The simple hand is to provide service A and give away service B at the same time, but actually the fee for service A has been charged at the same time. It can also be bundled as a whole.

12. telemarketing: telemarketing promotion is a marketing method that has arisen by chance recently. The premise is to promote the company's products and brands by providing free consultation and services to the target population based on the monthly service, and there are also ways to do the opposite.

13. Blog promotion: Blog is a new communication tool, which has gradually become a marketing tool and one of the most popular places for advertising. Blog reply is one of the forms of blog promotion. At the same time, bloggers publish targeted blogs or celebrity blogs to promote them to customers in the form of circular display.

14, network promoter: using online marketing tools or personnel to repeat or create hot posts behind them to achieve social influence and information coverage.

15, keyword marketing: through the keyword marketing of national search engines, purchase keyword rankings of search engines to attract customers. According to statistics, the probability of domestic residents using Baidu is 75-80% (inland, especially in the north); The usage rate of GOOGLE is 15% (generally, Jiangsu and Zhejiang coastal areas do export more; At present, GOOGLE's right annual subscription business is suitable for promotion in major cities across the country); Others (Soso, sogou, Youdao, Zhongsou, 372 1, etc. ) 5- 10%. People's first reaction to users' convenience information is to detect it through search engines such as Baidu. They are most concerned about the money on the first page, and the effective number of pages is the first five pages. Generally, when they find what they like and are satisfied with on the website displayed on the first page, they will not pay attention to the second page and the following pages.

16, short film (including series) marketing: 1. Video short films: by shooting a series of humorous and popular short films, repeating a certain function or image plays a key guiding role, attracting the attention of the audience, thus causing mindset and atmosphere infection. Case: Pepsi series and Nike series, Master Kong green tea series. 2. Animation Short Film Marketing: Taking the mascot as the core image, launching a series of short stories to create an animated image while promoting the company's products is another way for products to make profits. A similar method is also feasible. Case: festive series

17, film and television sponsorship marketing: There are many forms of sponsorship, one is to integrate the company's products and services into the film and television plot, and the other is to show the company's products and services at the beginning, end and thank you. The latter is more effective for the launch of popular TV series. Movies generally recommend the former.

18, internal inter-system marketing: marketing is interspersed between the website and the functions of internal companies, depending on the specific situation and activities. One of the most effective marketing methods.