Mid-Autumn Festival beauty salon activity plan

Mid-Autumn Beauty Salon Activity Plan 1 I. Purpose of the activity

Beauty salon year-end appreciation will strengthen customer loyalty in the form of old customers, drive sales and improve beauty salon performance.

Through the exchange of terminal meetings, guide and educate customers' consumption concepts and health and beauty concepts. Use various promotional activities to retain old customers and develop new customers.

Second, the theme of the event

Beauty salon gratitude appreciation meeting

Third, the activity time

20xx 65438+ 10, X-day to X-day.

Fourth, the way of publicity:

1. Store hangs banners for publicity to attract customers.

2. Make flyers and invitations.

Verb (abbreviation of verb) activity process and content

(1) Preparatory work

1, host

2. Speech by the beauty salon owner (guest leader can be added)

3. Invitation cards, gifts (more than 100 copies) and invitation words activity flow cards.

4, beauty salon promotional film production

5. The clarity of all kinds of personnel. (Performers, awarding personnel, service personnel, organizers, group leaders and general leaders)

6. Matters related to the website. (Time, place, expenses, dining matters, accommodation matters, play routes, venue layout, stage sound effects setting, materials and personnel in place)

7. Time connection. (Check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (Beauty salons can have programs)

9. Safety inspection and safety assessment

(2) Check-in time and matters

Check-in seats are confirmed, check-in service personnel are in place, background music (elegant progressive) begins, photography is in place, and guests enter the venue in turn to sign;

The service staff led the guests to their seats in turn, the tea boy poured the tea at the right time, and the beauty salon owner received it comprehensively. (Music is switched according to the guest's admission)

(3) The party stage-the promotion of the overall image of the beauty salon

After the guests enter the venue, the music fades and the lights cut in, first setting off the atmosphere for 3-5 minutes;

In order to attract the expectation of the guests, the host enters the venue, applause stops, music stops, lights chase, and the host enters the words.

(d) Speech stage of beauty salon owner-appreciation meeting of beauty salon manager.

The beauty salon owner took the stage, the music cut in, the light cut in, the scene was quiet, and the applause was real-time. After the leader finished speaking, the host interjected.

At the end of the meeting, the closing speech was delivered, the music was cut in, the introduction stage of cultural performances began, the lights were cut in, and the atmosphere was set off.

(5) Art performance stage. Staff style display

At the beginning of the cultural performance, the music cuts in, the lights cut in, the host enters and gives a speech to the cultural host.

Then the staff of the beauty salon went on stage to perform programs, so that customers could know versatile beauticians and deepen their impression of beauticians.

(6) Start the lottery.

The purpose of this lottery is to strengthen the interaction with customers, let customers actively participate in activities, give back to customers with true feelings, and let customers feel the intention of beauty salons. It is also a good opportunity for promotion.

(7) Dinner stage

Dinner service personnel are in place, guests and leaders enter the venue to propose a toast, and meals can be decided according to the situation.

Sixth, the year-end appreciation meeting customer invitation letter

Dear customer:

Hello!

The beauty salon and the company jointly create the 20xx anniversary gratitude appreciation meeting, and invite you to come!

20xx years are about to pass. In order to thank you for your company along the way, our store will hold an annual thank-you meeting on 65438+February X, when there will be rich gifts.

There is still a chance to win the grand prize! You don't have to pay anything, as long as you can participate, there are gifts and prizes waiting for you! Welcome to the beauty salon!

Mid-Autumn Festival beauty salon activity plan 2 a. Curve promotion "promotion package"

This promotion method is usually launched by a beauty salon chain. First of all, the head office has integrated a "promotion package", which usually includes facial cleanser, massage cream, facial mask, toner, cream and other essential products for basic care in beauty salons. The specification of a single product is generally around100g, and the whole set price is relatively cheap. Then the head office sends a large number of marketing personnel to other chain networks, through contacting companies with more female employees and publicizing to potential customers who have never used the brand, including company and brand introduction, product and technical service features, promotion package selling points, local franchise stores, etc. Because the promotion package is generally cheaper than similar products of the daily chemical line, you can also enjoy professional beauty services. This is actually a curve promotion method, and the ultimate goal is of course to successfully attract customers and improve sales performance.

Comments: From publicity and introduction → buying promotional packages → enjoying beauty service in the nearest local brand franchise store, it is absolutely value for money and exciting. But be careful not to buy counterfeit products without production licenses.

B. "napkin bag" to promote beauty

Printing brand information on napkin bags for publicity is nothing new. This method is widely used by many industries, especially the catering industry. But if the promotional activities are printed on it instead of the traditional promotional cards that beauty salons often issue, the effect will be very good. The napkin bag is simple to make, low in cost and not as complicated as expected, and even small and medium-sized beauty salons can operate it. According to some beauty salons that have used this promotion method, the card withdrawal rate of "napkin bag" promotion is very good.

Comments: Women love to take advantage of small things, because there are napkins inside, which have high added value. Generally, it will not be thrown away without looking at it, but will be kept for a period of time, thus increasing the chances of delivering the contents of promotional activities, generating interest, and then promoting the purchase action. If this makes you feel the urge to buy, first carefully study the promotional beauty.

C. "SMS" warm promotion

"SMS" can be said to be a hot topic now, which has soared from a interpersonal communication tool to a marketing upstart. What merchants value is the characteristics of large coverage, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on. It is understood that people still recognize the promotion of short messages. Especially it feels good to see very formal and friendly promotional activities. In addition, there are few promotional messages and few merchants, which means that "things are rare and expensive", so I have a deep memory of the content of promotional activities. And it is recommended to send it in the beauty salon management software, which is convenient and affordable and further increases the grade of beauty salons.

Mid-Autumn Beauty Salon Activity Plan 3 1, "Moon Beauty is More Beautiful", which makes everyone beautiful in Mid-Autumn Festival.

This theme mainly focuses on the service of beauty salons to customers, taking this as the theme, making a reasonable promotion combination to promote customer consumption. You can refer to the following promotion cases: the flowers are similar every year, and the people are different every year. "Moon beauty is more beautiful". Come to XX Beauty Salon this Mid-Autumn Festival to reap the joy of careful design and change. Get to know it now and start your autumn beauty-seeking trip!

2, Mid-Autumn Festival reunion season: send your family a healthy and beautiful.

This theme is mainly about the cultural marketing of Mid-Autumn Festival. In addition to sending moon cakes, Mid-Autumn Festival can also send beauty and health. With this as the theme, beauty salons can consider combining some businesses for horizontal alliance. In the formulation of publicity content, we can focus on some services with obvious immediate effects, such as perm eyelashes or hand guards. In a specific business circle, beauty salons had better promote sales according to their specific services.

For example, during the event, all customers can buy a special package of "Mid-Autumn Festival Beauty Gift" (worth 988 yuan) in the beauty salon and give it to their families; In the details of the package, you can arrange some products or services with health and maintenance as the main functions.

Mid-Autumn Festival Promotion Plan of Beauty Salon:

1, sold at a discount

Discount is the most commonly used promotion method in beauty salons. During the Mid-Autumn Festival promotion, beauty salons can give customers discounts to sell goods or services. Although the profit of beauty salons will be reduced, it can make customers feel affordable, thus retaining more customers.

2. Free trial promotion

It is also a common promotion method for beauty salons to let customers personally feel the service and product quality of beauty salons and let the effect persuade customers to buy them. During the Mid-Autumn Festival promotion, beauty salons can gather a group of customers who are interested in buying and try it out for free at a given time, so that the guests can experience the effect first and then cultivate them into customers.

3. Membership promotion

In the Mid-Autumn Festival promotion plan, members should set up a member-only shopping area and a supporting member promotion plan, so that members can get benefits from shopping, or hold various lectures and social gatherings open only to members to show their dignity.

4. Promotion of activities

During the Mid-Autumn Festival, beauty salons can also carry out some meaningful activities for beauty salons, such as: beauty salon customer lottery activities, Mid-Autumn Festival beauty production and other activities. On the one hand, it can promote customers' desire to buy, on the other hand, beauty salons can also use these activities to show their image.

For most beauty salons, a good promotion method is not grandstanding, but targeted. Therefore, 138 also reminds beauty salon operators to carry out feasible promotion according to their own conditions and strength, which is also the key issue that beauty salons should consider when promoting holidays.

Mid-Autumn Festival Beauty Salon Activity Plan 4 Theme:

Celebrate Mid-Autumn Festival and National Day with the gift of xxxx (name of beauty salon).

Activity time:

September 20th-10 June10 (the activity time will be adjusted by itself).

Activity content:

1. All customers who come to the store to sell fees during the activity will be given a small gift related to the Mid-Autumn Festival theme (a small gift for family reunion or a gift for the customer's family, parents and elders).

2. During the activity, get a membership card/treatment card worth 1000 yuan (the price can be adjusted by yourself) and earn a mooncake gift box worth 188 yuan.

3. During the activity, you can get a membership card/treatment card worth 3,000 yuan (the price can be adjusted by yourself) and a mooncake gift box worth 188 yuan. At the same time, you can get five repairs after drying.

Activity description:

1, the value of small gifts is not high, but in this reunion festival, it can also be regarded as the blessing of merchants to customers. Although it is impossible to make customers feel too much, it will at least add a little touch to the beauty salon.

There is nothing better than mooncakes in Mid-Autumn Festival, so mooncake gifts must be given. But remember to make some stickers that can be attached to the outside of the box before buying the gift box. The design should not be too festive, but should be posted in the corner, with your store's congratulations to customers and your LOGO written on it. Even if the guests are not for friends or relatives, you can make more people have a good reputation for your store.

3. Third, why do you want to send a course of repair after sunbathing? Because most people will choose to go out to play, and they will definitely get tanned when they come back. At this time, you can cook a set of dishes for her in advance, which is so sweet that the guests can cook when they come back.

Mid-Autumn Festival Beauty Salon Activity Plan At the end of 5 years, major beauty salons were also busy and began to plan the annual terminal appreciation meeting. As the name implies, the purpose of the appreciation meeting is to further close the relationship with customers and lay a good foundation for next year's business. Sort out the main points of the year-end appreciation meeting of beauty salons for your reference only.

First, effectively invite customers.

One month before the event, banners and posters with the theme of "Terminal Club" will be hung outside the store, and terminal club prizes will be placed and displayed in the store to highlight the brand on the product showcase and create an overall terminal club atmosphere.

Whether customers can be invited effectively directly affects the success or failure of the terminal. For beauty salons with good customers, it is recommended to sell invitations, and products and services will be given invitations. On the one hand, it can determine the number of people and reduce the cost burden, on the other hand, it can cultivate the mentality of paying first for end customers, which is conducive to the promotion of the event site.

For beauty salons with poor customers, it is undoubtedly more practical and effective to send invitations free of charge. Customers can be invited through old customers bringing new customers or placing orders in the community. Generally speaking, inviting guests should be based on the actual situation of beauty salons, whether it is "selling" or "sending" or a combination of "selling first" and "sending" and "selling", all of which need to be fully considered before implementation.

Second, make detailed plans.

Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, bring up the files to fully understand the current consumption of customers in the beauty salon. For new customers, we should pay attention to guidance, and make a good sales plan as soon as possible according to the information feedback from their receipt, such as age and occupation. According to the data collection, considering the main content and creative process of the terminal meeting, make a detailed thank-you meeting plan.

The main purpose of the beauty salon's year-end appreciation meeting is to contact customers' feelings and thank their old customers. In practice, these misunderstandings often appear in the year-end appreciation meeting of beauty salons:

1, the goal is unclear, and I don't know what I really want.

Many beauty salons, when planning appreciation meetings, not only want to let customers have fun, but also want to promote the sales of beauty salons and expand their influence. As we all know, if you think about everything, nothing will be fine. The appreciation meeting must have a fixed theme, either thanking the customer or discounting the beauty project. With a clear goal, we can organize a successful thank-you meeting.

2. If you rely too much on the speaker, it will not be equal to the lecture.

Some beauty salons tend to rely too much on lecturers, and there is no other content to support them except listening to lecturers. Such a thank-you meeting can't arouse customers' goodwill and interest, and the participation is not enough.

3, the planning is not detailed, leaving out details.

A thank-you meeting needs to consider many details, such as specific processes, prepared materials, publicity means, venue arrangement, etc. These need to be prepared in advance. Doing the details well is an essential factor for the success of the terminal. Is the sound at the meeting good or bad? Do you have a file of invited clients? Is the meeting process interlocking? Are the items prepared complete and sufficient? All these require beauty salons to plan and implement every link carefully and comprehensively.

4. The time and efforts to promote the order are insufficient or the commercial color is too strong.

A successful terminal appreciation meeting must make customers feel comfortable and not show too strong commercial color and make customers feel disgusted.

Mid-Autumn Festival beauty salon activity plan 6 1. Learn from the credit card master and slave card system, and implement the "member registration card" model.

The method is that each membership card can be recharged at the denomination of 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended.

The advantage of this way is that your members can give away the beauty membership card as a gift (it is different from borrowing the membership card in the process of use, because it is "borrowing" and "sending", which is very different in interpersonal relationship). It can increase cash flow and expand the number of associate members at the same time, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapeutic cards will increase their interest in changing membership cards, and old members will also bring new consumption.

Second, promote the mode of "women spend, men spend".

It is an undeniable fact that the wealth of today's society is still in the hands of men, who are often willing to pay for the ladies they care about or are comfortable, especially in the beauty of women.

Your store can promote the membership card as a gift from a man to his favorite woman (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay the bill than women as long as the sales staff and methods are suitable.

Third, horizontal alliance and joint promotion.

It is to unite clothing, leather bags, shoes and hats, cosmetics and other industries related to customer consumption, and choose a suitable one in each industry to form a business alliance (not too far from the current two beauty shops). As long as the customer becomes a member of one of the members, he is a member of all members of the whole alliance business and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the generalization of bank credit cards, more professional and more concentrated in the region.

This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops for a long time. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities in your two stores, such as beauty, housekeeping, children's education and so on. Start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the store and you in the event, which can expand new customers and enhance the popularity and reputation of the beauty shop.

These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity to celebrate and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here.