What is a mobile phone domain name report?

Mobile phone domain name announcement: an information announcement service provided for mobile phone users in a set area. This is a personalized short message service. The mobile phone domain report can specify the release time and set the release area, such as shopping malls, squares, streets, highway intersections, stations, docks, airports, etc. Send short messages to a specific user group, that is, mobile phone users who enter and leave the set area.

First, the introduction of mobile phone domain name reporting system

The mobile phone domain reporting system includes two parts: the coordinates of the base station communication network and the short message system. It can provide personalized information for mobile phone users who enter a specific division area by using SMS platform according to the location changes of mobile phone users. This service is easy to use, widely used and flexible to operate.

Second, the role of mobile phone domain name reporting service

1, personalized information service, face-to-face communication. By dividing a specific "area" according to the specific needs of mobile phone users who enter the "area", personalized service information is sent to mobile phone users, so that mobile phones can truly become mobile information terminals at any time and place, and the effect of "unlimited communication and face-to-face service" can be achieved.

2. Show the charm of the "fifth media". Mobile phone domain name reporting service has special advantages over traditional media. It can provide new services and publicity platforms to many merchants or group users within a specific range, and increase economic benefits.

3. Improve the market competitiveness of retail customers and enhance their ability to tap the potential customers of competitors in the region, thus having a broader market space than the traditional short message group sending.

4. Meet the ever-changing and growing information needs of mobile phone users.

① Mobile phone users have the habit of short message communication;

② Mobile phone users need to obtain specific information in specific places;

(3) Mobile phone domain name reporting allows mobile phone users to enjoy instant and on-site information services for free;

Thirdly, the characteristics and advantages of mobile phone domain name advertisements are different from those of traditional media advertisements.

Commercial competitive advantage: Send your own advertising information to mobile phone users in the areas designated by the merchants (such as 50 meters and 300 meters in Fiona Fang) at will, such as gaining strong commercial advantages such as customer resources in the blocks where competitors are located.

Less investment: Compared with traditional advertising, the advertising cost is low, and only the SMS cost is paid, which saves the trouble of printing, sending people to distribute and organizing planning. Advertisers can also plan the number and send targeted articles to customers according to actual needs.

Applicable to a wide range of industries: at present, it can be used as a business auxiliary form for almost all industries.

Fast speed: Short messages are circulated by ten thousand people in an instant, spreading quickly, and the advertising effect is immediate.

Flexibility: Advertising text can be modified at any time to ensure the latest information will be disseminated to consumers in the shortest time, and the release time is very flexible. Advertisers can choose the release time and place according to the product characteristics.

Accuracy: target customers can be accurately located, and the accuracy of geographical delineation can ensure that they reach the receiver's mobile phone. One-to-one information transmission, the reading rate of short messages is greater than the exposure reading probability of any other media advertisements, which is timely and improves the contact frequency between advertisements and target customers.

Interaction: SMS advertising allows mobile phone users to interact with sales terminals and mass media, giving mobile phone users more opportunities to participate in business interaction through SMS, which better reflects the expected effect of businesses.

Dissemination and instant sensation: SMS advertising has strong dissemination and high speed, and it can be spread by ten thousand people in an instant. The receiver can also save the information, read it repeatedly at any time and spread it to interested friends at any time.

Low employment risk: no facade, no excessive commodity inventory, no industry competition, only confidence and hard work.

Simple operation and humanized management. There is no need to prepare for a long time in advance, and the release process can be revised in time, reflecting the advantages of "latest and fastest".

Legality: It is forbidden to send illegal short messages such as fraud and falsehood, and the law will not restrict businesses from promoting their products and services through short messages.

More direct than Bluetooth advertising: Bluetooth advertising is a newly born media form in recent years, which mainly uses the transmission function of Bluetooth to send information to Bluetooth-enabled mobile phone users. Its information content can be integrated with pictures, animations, videos, music and other multimedia content, with strong interactivity. However, the transmission range can be between 50 meters and 250 meters, so it is difficult to download more than 100 users, with high application cost and limited scale potential. Compared with Bluetooth media, although the short message content lacks vividness, the user quality and sending efficiency of short message locking are much higher than that of Bluetooth advertising. And with the rule of 3G network, it is believed that mobile phone domain name reporting will soon enter the stage of multimedia three-dimensional communication.

There is a huge market and unlimited business opportunities: nowadays, mobile phones are frequently used, more popular than computers, more interactive than newspapers, more portable than televisions, and richer than broadcasting. They combine the advantages of the four major media and bring about the revolution of audio-visual mode and communication mode. In this sense, mobile phone media is an interactive communication tool to spread multimedia information such as text, audio-visual and entertainment through mobile phones, and is called the fifth media. Advertisements in the designated area of mobile phones can convey the product and service information of enterprises to mobile phone users in the designated area, so as to achieve the purpose of advertising positioning and meet the needs of enterprises to save money and improve efficiency for development. As the "fifth media", SMS has been widely recognized. It has similarities, similarities and similarities with traditional mass media, and at the same time it has many unique advantages, so it has a huge audience. Mobile phone domain name report has been applied to all walks of life by savvy business people, bringing more benefits to enterprises. The huge business opportunities of mobile commerce broke out, and the business opportunities of mobile phone domain name advertising business were unlimited.

Fourth, the function of the mobile phone domain name reporting system

1. By dividing the service categories, the system can realize the following service functions.

① According to the published content: welcome category, business information category and public information category;

② According to release location: hotels, restaurants, shopping malls, supermarkets, residential areas, tourist areas, etc.

③ According to release forms: timed release and quantitative release;

④ By publishing object: user area, user category and specific user group;

⑤ Press release times: one release and multiple releases.

2. Humanization of business operation

① Selectability: you can select the target user group, release time, release location, release quantity, release content and release form;

② Controllability: cost budget, information arrival rate and business operation process are controllable.

Verb (abbreviation of verb) the application place of mobile phone domain name reporting service

1. Indoor: The specific target markets are hotels, restaurants, shopping malls, airports, railway stations, office buildings, exhibition centers and other places;

2. Outdoor: the specific targets are city squares, bustling commercial streets, highway intersections, university campuses, airports, large enterprise factories, wholesale markets, tourist areas, convention and exhibition centers, residential areas and other places;

3. Because the information released by the mobile phone domain name announcement has the characteristics of strong pertinence, high efficiency and low cost, it is especially suitable for the following occasions:

A, shopping malls and supermarkets release welcome, service, shopping guide, promotional information and SMS tokens.

B latest product (service) information and preferential activities such as hotel catering/entertainment.

C, S shop/auto repair: latest auto market information, maintenance knowledge, new business and maintenance notice.

D. Travel companies Travel companies: travel routes, quotations and discounts, and feedback from overseas tour groups or ground handlers to the team.

E. Advertising information released by trading companies

F. The new company releases the opening information.

Holiday information such as New Year greetings from enterprises and institutions.

Real estate developers: new properties are opened and promotions are offered.

First, the hospital: the latest hospital information, specialty advantages, new business, health care knowledge.

J, beauty/hairdressing: the latest product (service) information, promotional activities.

K. Recruitment information released by enterprises and institutions

Information on advertising sponsors of various sports venues.

M, all kinds of exhibition center exhibitors on-site exhibits information or brand promotion