What does the message arrival rate mean? How to improve the message arrival rate?

The arrival rate of message push, that is, "the number of device notification bar arrivals/successful delivery times", is one of the key indicators to measure the effect of APP message push. The higher the arrival rate, the greater the chance that the APP will connect with the user.

However, in the process of message push, because the push environment is complex and changeable, a message is like a "funnel" from the device that can be sent to the last successful delivery, and factors such as network, mobile phone compatibility and operator channels may affect the message arrival rate.

Personal push provides a complete message arrival rate improvement scheme for APP;

1. Increase offline push: By integrating vendor push, APP can send messages to the system channels of mobile phone manufacturers, thus increasing the actual number of offline users of APP and improving the overall message arrival rate.

2. Reduce the message loss rate: Provide functions such as automatic truncation of super-long messages, push margin query, etc., to help APP reduce the message loss rate caused by vendor restrictions, invalid equipment and other reasons.

3. Extend the message validity period: Support the APP to set a certain message validity period. During the validity period of the message, if there are still devices online, the message will continue to be distributed, resulting in an increase in the number of devices delivered and the number of apps delivered.

4. Multi-channel reissue strategy: In the message push strategy, in addition to APP push, personal push also supports email, SMS, PC-side messages, WeChat, nail system messages and intelligent manual outgoing calls, which can better link 5G messages, realize rich channel coverage and help customers improve the message arrival rate. If you are interested in Twitter message push, welcome to the Twitter Developer Center to register for the experience.

Message push function