How to run Taobao and how to run a good shop?

What is the operation and what is the main work content. Many people have heard of this word, but they don't understand what it does. How to do Taobao operation?

How to operate Taobao? Qualified operation is to know how long a small shop can last, how many people will pay attention to it every day and how many people will buy things at home. It can be said that every point is your work, from sesame-sized words to the whole planning layout.

Of course, some small cities may not ask so much, just ask you to change the text with pictures. Help the boss adjust some data or something. It varies from place to place, but in any case, this position is the lifeblood of survival. If you know more about this, you will play better than others. If you know less, you can only drink soup or even give up. How to play this aspect well?

Taobao operation has a lot to learn. Categories and sources selected here: women's wear industry and factory supply. Then, the market competition in women's wear industry is fierce, and it will be very difficult to do well.

When doing business online, there are sources of goods, and we should also analyze the competitiveness of the sources and the degree of market competition. The greater the competition, the more money is burned, the higher the technical requirements and the higher the supply requirements. Therefore, judging the degree of market competition is the most critical.

How to run a store well? To do Taobao, sellers pay most attention to two things: traffic and conversion.

Where does the traffic come from?

Free traffic, that is, natural search traffic, is the most important traffic of Taobao sellers and the traffic with the highest conversion rate of Taobao. So its importance can be imagined. Mainly in the main picture and title.

Paid traffic, mainly through train delivery, has a high threshold, which requires you to have sufficient financial support and professional data analysis ability and delivery ability. There are also certain requirements for the optimization of products and stores, otherwise the ticket price to Shui Piao may not be available.

Taobao's activities, including daily specials, bargain-hunting and bargain-hunting, all have thresholds, and ordinary novice shops cannot participate.

Taobao shop, traffic is important, but the core competitiveness is generally not traffic, but conversion ability. The purpose of introducing traffic is nothing more than increasing the click-through rate and collection purchase rate of goods, thus improving our conversion rate. In the past, Taobao sellers madly swiped the bill, and merchants stared at the conversion rate of each other's keywords. After brushing my bill, the conversion rate exceeds you, and then the ranking exceeds you. Now after CCTV exposed the list, Taobao also upgraded its business personnel, turning some data into a black box, so that you can't see it and brush it without a clue. What factors can affect the click-through rate, collection purchase rate and conversion rate mentioned above?

Friends who have opened stores know that every keyword is equivalent to a sales channel, connecting products and customers. It also affects the exposure and click-through rate of our products. As a small seller, the best strategy is to choose keywords with relatively small competition and high conversion rate. How to choose, a formula can refer to:

Keywords multiple = daily search popularity/number of online products

The calculated value is better than or equal to 0.5. (for reference only) ps: the title is 30 words. Use it reasonably and don't waste it.

Main picture optimization hand washing the main picture must be done! ! ! If you don't understand the main map design, your traffic will be reduced by two-thirds. Especially the category of women's wear, it is no exaggeration to say that it is a business of selling pictures, because customers can't see the real thing and can only choose products through pictures. You can look at this photo:

The 2345 chart affects the baby conversion rate, so we should also pay attention to it. A formula:

Hand Amoy Conversion Rate =2345 Figure+Baby Evaluation+Details Page

The first screen of the detail page optimization detail page must solve the core problem of the customer. In the category of women's wear, you can also use the combination of copywriting and pictures to impress customers with content.

Of course, you can also give buyers certain discounts or gifts (main picture+details page to show), guide buyers to collect and buy, improve the collection purchase rate, and then increase the popularity weight of the baby.

Baby evaluation, please ask everyone.

The evaluation of quality baby is related to the following points:

1) Active evaluation

2) the proportion of the blueprint

3) the proportion of follow-up evaluation

4) The owner replied (no need to reply thank you, reply product differentiation. Focus: product function, usage, service, etc. )

5) More tag words that impress everyone in the evaluation.

Commonly used software recommendation In the process of Taobao operation, it is inevitable that some tools will be used, mostly from Taobao's own service market.

Different operation stages require different tools. Say some shop necessities and marketing tools, you can refer to the following:

(1) Necessary tools:

Billing software: serving the market order and finding the right contact point can improve the billing efficiency;

Business consultant: service market ordering and adjust strategy according to data analysis; A very important tool.

Customer service management, coupons/packages;

Payment: service market ordering, including credit cards, flowers, and installment. There is a threshold, and if you can open it, you must open it;

Taobao Wangpu/Wireless Video: Service market orders, official weighting, promotion and transformation.

(2) Marketing tools:

Wireless treasure chest: placing orders in the service market can guide customers to pay attention to shops, post-micro-amoy marketing, collecting red envelopes and other functions;

Short message: serve the market order, delivery and arrival notice to increase customer viscosity;

Marketing center: the left column of the seller center integrates the official marketing gadgets.

Many friends have already done half the work and can't do it anymore. There are various reasons. Some people say that they are busy and have no time. Some people say it's too difficult to compare with others. To sum up, I can't play in this field. I always complain that no one comes, and occasionally one or two come to see it for a few seconds and then leave. In fact, mastering the operation is not to understand what methods it has, but to master a way of thinking.

When to do something, you can't say that someone asked you to brush a few, so you went. Someone asked you to change the picture, and you changed it again. Over time, my head is a paste. In the eyes of experts, any operation is exquisite. You can go to a group I studied at that time and read some so-called words casually. To be honest, I don't think it's useful.

Of course, if you want to learn, combine these. If you think it's useless, don't go. After all, if you don't really want to learn something, just want me to go in and have a look and talk about Kan Kan, then don't waste your time. It's good to have time to watch TV or something, don't you think? Anyway, I think it's no harm to learn more these days.

Some friends may say, can't I find a book to learn by myself? Sure, but according to my previous experience, it is difficult to keep up with the rhythm just by reading books or something. To put it bluntly, it is to walk behind.

Many people can't learn well. What are the reasons for not doing well?

In fact, many people are also entering this field, but most of them give up halfway. The reason is nothing more than doing it for a long time and earning nothing. The reason is not that they are not suitable, but that they have not found the right direction. Reading and doing problems used to be a better way to learn, but now it's different. Network is a rapidly changing field. All network-related knowledge needs to be updated from time to time. You can't say that you rely on some old materials. Most of the methods in it are outdated, and outdated means mistakes. The wrong method is hard to learn, even if it is clever and appropriate, don't you think?

Opinion: Don't trust any pie that falls from the sky.

I know that many new friends will be interested in some automation software now. These things are said to be amazing, things that can be done with one click. In fact, to put it bluntly, there is no automated transportation and operation software at all. If you want to do it well, you must rely entirely on yourself. You can look at the data at most and make some basic optimization judgments based on the data. If you are too lazy to do anything, everything depends on a machine, and it is not very reliable to think about it. what do you think?

Is this the last bus after all? Many people say it's the last bus, while others say it's not easy to do it now. Both of these remarks have deeply delayed many people who want to do business, hesitating month after month and year after year. To be responsible, we can't say that it has just begun. We can only say that in the field of e-commerce, some technologies and methods are innovated every once in a while. So, there is no last bus at all. If you join at any time, as long as you work hard enough, you can make your pockets swell.

What if there is no art foundation or computer foundation? Many of my friends are talking about this situation, so whenever someone says something to throw cold water on it, they will wither and lose confidence immediately. In fact, whether you study art or something else, you don't need any art foundation at all. Is it difficult for you to learn how to draw eggs by Leonardo da Vinci with a mouse? Or let you draw an impressionist painting on the computer? It is enough to learn some basic code knowledge, design pictures and open your own shop. I've seen a lot of things without foundation, and I'm still doing well. As the saying goes, anyone who drowns can swim. It doesn't matter if they have no foundation. There is nothing wrong with learning with an open mind.

Many people claim to be able to teach you. Is it credible? We can often see that in all kinds of places, the most common thing is that others ask a question. No matter what it is, there is always a group of people who say a lot, and none of them are useful, but they are basically watering, and then brainwashing you and saying how long I have been doing it. If you have any questions, just ask me directly. I believe many people have seen it. I can only say that the person with something in his stomach will help you solve the problem in a word or two, and will not waste your breath asking him again. Looking for you alone is nothing more than asking you to give you some money and tell you more about this kind of thing. Do you want me to tell you that it's not reliable? If they really do well, do they still have time to chat with you here?

There are many experts. Can you do it yourself? Many people have read many articles and met many people who know everything. In fact, people who really play well will not have time to write long articles for you and then let you run around. Those are actually half bottles of vinegar. I know a little theory, and then I do it myself, but if I can't do it well, I come out and fool people. It's getting more and more difficult to do now, and it's necessary to find an agent to operate and so on. This is nonsense. Individuals who have a good time are still making money, and new friends who have just come into contact are fooled into their own traps.

Why can't you always do it well? There are many reasons for not doing it well. The most important thing is not that you didn't work hard, let alone learn, but that you didn't learn anything right at all. Look here and there, many friends are not very good at it, so what happens is to pick articles that interest you and learn to operate a little. In fact, if you want to do a good job in a small shop, you need a set of steps in order. You can't say that you can do it wherever you see it.

Thinking plate: Why do I say thinking? As I said above, if you have a set of thinking, you are not afraid that if you have no method, you will have the ability to draw inferences. Of course, you must learn the basic knowledge, but you can't learn it all the time. We must innovate ourselves. What you create will not be easily imitated by others, but if you learn something, others can learn it. If more people learn, the method will naturally be useless. Speaking of which, if you don't understand, then slowly understand it yourself.

Having said that, let's be practical. How can I become a master in the eyes of others in a short time? The first step is to learn how to let people find you, which is the introduction and traffic mentioned above. So, when you learn something, don't read it unless you have the knowledge in this field. Even if the content appeals to you, don't watch it, because it will affect your rhythm. Yes, learning things has a rhythm.

I have completely learned this aspect, and then the second step is how to make people buy it. To put it bluntly, this aspect is transformation and transformation. As usual, I have learned it completely, and then I will enter the third step. I also shared it above, so I won't go into details here. After all, there are too many.