Investment planning scheme [3]

# Planning # Introduction Investment promotion planning is to plan a series of activities to attract foreign investment projects by using the knowledge and wisdom of investment promotion personnel. The following is the unorganized investment planning scheme, welcome to read! Investment promotion planning scheme 1

I. Introduction of the Organizer

Guangdong University of Foreign Studies School of International Economics and Trade Work-study Program Association, referred to as Economic Work-study Program for short, aims to provide a service platform and spiritual home for college students and actively assist students in their life and study.

We have a special talent pool, which runs efficiently and reasonably, and can gather many talents for the collection competition of "We are Together" public welfare activity plan and provide many excellent public welfare activity plans.

The slogan of economic and trade thrift is: Strivefordreams! Economic and Trade has always maintained the tradition of developing excellent activities: in June 2007, 1 1 In response to the spirit of "learning to be grateful and learning to be moved", the College of Economic and Trade organized a series of class gratitude culture construction competitions, which attracted wide attention both inside and outside the school. This activity has been carried out in the form of xx sessions every year. In May 2008, Jingjin Economic and Trade cooperated with more than ten companies and institutions, including Guotai Junan Securities Co., Ltd., China Life Insurance Guangzhou Branch, Sino-German Allianz Life Insurance Guangzhou Branch, American International Assurance Company Guangzhou Branch and China Construction Bank. And hold a part-time job fair of Guangzhou University internship to provide part-time internship positions for students who work part-time and study part-time to help students in need. In June and 10, 2008, Shunying College of Economics and Business established xx Alumni Association, and assisted the college to hold the Economic and Trade Alumni Forum of "Dialogue with the Top Management of Enterprises —— the Quality that Contemporary College Students Should Have", and invited famous alumni and classmates of the College of Economics and Business including Mr. Xu, a member of the US Presidential Roundtable, to have diversified exchanges on the development of college students, which received enthusiastic response. Half a year after the Wenchuan earthquake, a "Half-year Wenchuan Earthquake Festival" was held diligently to mourn the dead and inspire people. On June 5438+065438+ 10, 2009, our association hosted the "South Lake International Travel Maldives Cup", which reflected the diversity of economic and trade thrifty activities and improved the influence and popularity of the association. From March 2065438 to March 2000, frugal customer interviews and research activities were carried out. Since then, diligence and thrift have successfully exchanged and cooperated with many well-known businesses for many times, and conducted lectures, exhibitions and other activities, which have won many praises. The planning scheme is an investment plan for public welfare activities.

Two. Activity background:

Since the reform and opening up, China's economy has been developing continuously, and many ordinary people have lived a well-off life. However, there are still a group of people who are lonely and helpless and need our help. They are vulnerable groups in society-children who are out of school, lonely old people and so on. At the same time, the rapid economic development has also brought many environmental problems, and various disasters caused by environmental deterioration have also seriously affected the lives of many people.

The Work-study Club of the School of International Economics and Trade of Guangdong University of Foreign Studies, based on the tenet of "always stand by and watch people in need with diligence", launched a solicitation competition for public welfare activities with the theme of "We are together", hoping to awaken everyone's idea of doing public welfare and let them put it into action to help more people in need.

Three. Purpose of the activity:

The Work-study Association of the School of International Economics and Trade of Guangdong University of Foreign Studies hopes that through this photo exhibition with the theme of "We Are Together" and the solicitation competition for public welfare activities, everyone will pay more attention to public welfare activities and put them into action to revive the public welfare atmosphere in colleges and universities and help those in need. On the other hand, this activity can not only improve your company's popularity, but also establish a good image for your company.

Four. Activity theme:

Collection and Selection of "We Are Together" Public Welfare Activities

Verb (abbreviation of verb) activity form:

(1) photo exhibition promotes public welfare activities

(2) Solicit public welfare activities.

(3) Preliminary contest of public welfare activity scheme

(4) The rematch of public welfare activities is planned

(5) Implement the winner's public welfare activity plan.

Location of intransitive verbs

School Road (photo exhibition and publicity) classroom (rematch venue)

Seven. Propaganda way

(Continued from the previous table)

Eight. market analysis

Since the reform and opening up, China's experience

With the continuous development of economy, many ordinary people have lived a well-off life. Therefore, in the case of relatively stable material life, people began to pay more attention to charity. If businesses start with charity and establish excellent brand image and positive corporate culture among the masses, it will be more easily accepted by consumers. Consumers will also be more willing to choose goods from merchants with good image. The intangible assets of merchants will be greatly increased, which will have more advantages in the fierce commercial competition and lay a solid foundation for the long-term development of merchants.

(1) organizer feasibility:

Our School of Economics and Business is the largest college in Guangzhou and abroad. Moreover, all departments in the college are very active and can always drive the whole school to move together. Moreover, we have frequent contact with other universities in the university town, and we can invite students from other schools to participate. In addition, the activities we held this time are very meaningful, and tens of thousands of participants will not be a problem.

② Time feasibility:

Now is the beginning of the new semester, and everyone has enough spare time to care about activities other than study. And can actively participate in it. It is precisely because of a lot of spare time that students have a strong spending power at this time. Merchants do publicity at this time, and the effect of publicity will soon be reflected.

(3) Feasibility of activity form:

This time, the planning contest of public welfare activities we held catered to the needs of social development. Merchants can also obtain intangible assets from it, which provides convenience for merchants to occupy the consumer market.

In a word, the benefits that enterprises can get from this activity far outweigh the costs they pay. So this activity is feasible.

Nine. budget

X. comments

(1) The sponsorship of other materials involved in the proposal can be decided after consultation with your company;

(2) During the activity, your company can send a responsible person to the site to check the progress and effect of the publicity work;

(3) After the event, if the merchants need it, they can provide your company with feedback on publicity work;

(4) If your company doesn't know the details of this activity, we will assign someone to provide you with detailed answers.

XI。 contact information

Address: Guangdong University of Foreign Studies, Xiaoguwei University Town, Panyu District, Guangzhou

SETTING: Work-study Association of School of International Economics and Trade, Guangdong University of Foreign Studies.

Investment promotion planning scheme 2

Theme: 20 18 drug marketing wealth forum summit and national first-class hypoglycemic drug: "xxx" product investment promotion meeting.

Objective: To show the product features and company strength, build the confidence of dealers and encourage potential customers to sign the bill.

Procedures and specific details:

First, the time strategy and location strategy of China Merchants Association.

(1) time strategy: the investment promotion meeting will be held on Sunday, which is convenient for customers to attend.

(2) Location strategy: Choose a hotel conference hall with certain strength and conditions. The conference hall must have audio and video functions, be of moderate size and be located in a busy traffic area. (such as the Great Hall of the People)

The second is the training of investors and employees.

First of all, some necessary training should be given to investment promotion personnel:

If a team wants to win the championship, it is far from enough to rely solely on the individual ability of the players. It is necessary to run in and train the team. Similarly, after the investment team is established, it must also be trained. On the one hand, through training, the team can understand the current situation and products of the enterprise, and understand the investment strategy and operation steps, which is also a running-in process. Investment promotion training mainly includes the following aspects:

The knowledge of an enterprise and products enables team members to have a clear understanding of the current situation of the enterprise.

B communication skills (such as answering the phone, language, negotiation skills, appearance and manners, etc.). ) Cultivate the professional awareness of team members.

C professional knowledge of investment promotion (investment promotion process, negotiation skills, telephone answering, matters needing attention, etc.). )

D. Essentials of investment promotion (explanation of investment promotion strategy, interpretation of contract, etc.). )

(1) Merchants must truly grasp the characteristics of their products.

(2) Merchants must know their customers before doing things, including their economic strength, sales network, personal hobbies, etc.

(3) Merchants must have a full understanding of the current market, especially the regional market where their target customers are located.

(4) Merchants must have certain negotiation strategies and abilities.

Third, the determination of the invited object of the meeting

It is mainly divided into four parts: new customers, old customers, media and politicians.

Clarify the investment target through market segmentation: through market research, select three or four powerful distributors in various provinces and cities, issue invitations, and finally determine a powerful prefecture-level city to join the distributor at or after the investment promotion meeting. (Invite well-known old dealers to participate as representatives, and you can speak on the spot to promote the atmosphere of the venue. )

Fourth, determine the investment channels.

(a) Publish product investment advertisements in the media with large circulation in the area to be invested.

(2) Send investment promotion information to dealers with certain strength through SMS platform, and track and confirm it.

(3) Invite major potential customers to attend the meeting through the company's marketing staff, and design an invitation letter with super lethality.

5. Contract planning: We will meet with the customers who sign the bill on site separately, and make certain amendments to the investment contract according to the dealers with different strengths, and provide certain preferential policies.

Sixth, the details of the investment promotion meeting, where the investment promotion personnel provide the whole meeting tracking service to the target key customers.

(1) Do a good job in reception, accommodation, catering and returning to the city.

(2) Create a relaxed and pleasant atmosphere of the investment promotion meeting, so that customers who come to participate in the investment promotion can learn from the side that the dealers with similar strength in the region should also participate in the investment promotion, thus arousing the competitive psychology of the dealers.

(3) At the investment promotion meeting, there should be a marketing planner and a product manager to analyze and explain the current market and products in detail. Dealers can ask questions about their market prospects and marketing strategies on the spot, and marketing planners can answer these questions on the spot to help dealers build their confidence in distribution.

(4) The product manual and investment promotion manual designed by the company must be sent by the investment promotion personnel to the participating dealers in person and registered.

(5) Hanging and placing a large number of product printing advertisements (banners, Yi Labao, leaflets, etc.). ) the scene.

(6) Inviting dealers who have already joined to compete for distribution rights in other regions will have a strong impact and pressure on potential customers who want to distribute but have no distribution in this region, so that they can see the maneuverability and profit space of this market, and they may sign the bill on the spot so as not to be occupied by others in their own market.

(7) Give greater price concessions and policy support to the dealers who sign the bill on site. This information will be explained by the host to the participating dealers on the spot, and the specific preferential policies will be explained by the investment promotion personnel to the signing customers separately.

Give gifts after the meeting.

Seven. Post-meeting document flow

(1) telephone follow-up

(2) Marketing personnel visit in person.

Eight, do a good job in the aftermath after the investment promotion meeting.

(1) Arrange customers to return.

(2) Summarize the gains and losses of this competition.

(3) sorting out and archiving all kinds of information obtained by competitions.

Meeting procedure:

Sequential content (voice) speaker schedule

1 Give a welcome speech and introduce the host of the participants for 5 minutes.

2 Company introduction (with text and vcd projection) The person in charge of the company is 10- 15 minutes.

3 product introduction (with text and picture projection display) product manager 20-30 minutes.

4. The person in charge of the company's marketing or the person in charge of the cooperative marketing planning company introduces the marketing mode and product promotion scheme (text, vcd and photo projection display) for 30 minutes.

5. Cooperation mode and contract description of the person in charge of sales management of the company (with text projection display) 15 minutes.

6 Representatives of dealers and advertisers speak 10 minutes.

7. Product display and advertising, promotional materials, images and vcd display for 20 minutes.

8. Announce the signature method and answer questions. Several responsible persons of the company will be responsible for 2 hours.

9 65438+ 0 days for signing business representatives and marketing leaders.

Specific time schedule:

1.9: 00- 10: 00 Guests sign in (distribute gifts) and visit the exhibition (accompanied by personnel).

2. 10: 00- 10: 30 leaders' speech

3.10: 30-11:00 Statement by the person in charge of the enterprise. Introduce cooperative units (such as hospitals). ),

4.11:00-11:20 The customer representative described his previous business experience. Consumer representatives talk about service convenience;

5.11:20-12: 00 signing ceremony (pre-contractors can be arranged to sign the contract), and the staff will read out the signing policy, create an atmosphere and promote the signing.

6. 12: 00- 1: 30 lunch, and the signing customers will draw a lottery.

7. 1: 30-3: 00 for group discussion;

8.3: 00-5: 00 company visit and signing.

Nine. Cost budget (calculated by expected attendees)

1. rental fee:

2. Chinese food (table):

3. Transportation:

4. Floating in the air (2-6)

5. Air arch (1)

6. Flower baskets (6-8)

7. Gifts (200 copies)

8. Red envelopes:

9. Photography

10.pop (Zhang)

1 1. Exhibition board (2 * 3m), 6 pieces.

12. Yi Labao: 10.

13. Invitation letter (copy)

14. Song and dance performances (? )

15. Mediator

16. Others

The whole meeting process should pay attention to three key aspects:

1, speech level. The clothing, temperament, eloquence and content preparation of the speaker are all related to the effect, so professional and systematic training should be carried out in advance. Because the China Merchants Association itself is an activity to attract dealers to cooperate in the form of comprehensive display of enterprises, the managers of the company must strive to have the quality that can be displayed.

2. Answer the questions. Because the ability to control the meeting situation is most concentrated here. What needs to be noted here is that you can't avoid any questions, you can't use diplomatic rhetoric, and you must give a positive answer. In order to better control the situation of venues, the following work should be done: (1) "Demining". Although the overall goal of participating in the China Merchants Association tends to be the same, personally, their mentality is more complicated, and their purposes and personalities are different. For individual dealers with extreme attitudes, it is necessary to judge in advance and arrange business representatives with strong communication skills to communicate and guide effectively; Effective guidance should be given to competitors and malicious troublemakers. (2) Choose dealers with more positive cooperative attitude as opinion leaders, and take the initiative to ask questions about issues that dealers usually care about. Avoid the atmosphere of the venue being controlled by negative questions, doubts and dissatisfaction. (3) The principal responsible person of the company who answers questions should have strong affinity, personality charm and good adaptability, and be fully prepared for the questions that the dealer may ask.

3. Sign a contract: Although dealers decide their choices through rational analysis, the herd mentality is still obvious here. In order to make the signing negotiation at the venue develop in a positive direction, we should do the following two things: (1) communicate effectively and purposefully before the meeting, select qualified dealers with positive attitude and clear cooperation tendency, and listen to their suggestions and opinions. (2) At the investment promotion meeting, several dealers with positive attitudes confirmed in advance took the lead in signing the contract.

In a word, China Merchants Association is a special marketing and public relations work, and it is also an activity to show the organization, control and management of the company and the basic quality of the company, which is related to the success or failure of the company's overall investment promotion activities and the smooth development of the next marketing operation. Therefore, the organization should be professional, meticulous and thorough.

Investment promotion planning scheme 3

I. Company Profile

Xinxiang Shengrun Real Estate Development Co., Ltd. was established in August of XX with a registered capital of 65.438 million yuan. It is an enterprise focusing on real estate development, entertainment industry and petroleum industry, and it owns Tianrunyuan Entertainment Co., Ltd.. Development projects include Huanggang Villa Area, chemical road camp housing, Shengrun City Impression (more than 30,000 ㎡), and recent new projects include Asia Pacific Plaza (more than 60,000 ㎡).

Second, a brief introduction to Shengrun Square

Xinxiang Shengrun Plaza is a one-stop shopping center integrating shopping, living, leisure and entertainment, which was approved by the first meeting of Xinxiang Planning Committee in XX, developed by Xinxiang Shengrun Real Estate Development Company and planned, prepared and invited by Wuhan Yada Commercial Planning Management Company. Surrounding high-end communities, government agencies, banks and securities are gathered, and the business atmosphere is extremely strong. Grasping the throat of the planning and development of southeast cities has great appreciation potential.

Three. Introduction of functions and equipment configuration

1, address of the square: the middle section of Renmin Road, the main road of Xinxiang City,

2. Plaza function: It is planned to be a commercial and residential complex.

3. Square conditions: The square construction area is16000m2, which is a key project in Xinxiang and a landmark building of Renmin Road. A high-rise building (plot A 16, plot B 12) is built on the south side of the middle section of Renmin Road, with red line 10 meter on the north side and 6 meters on the east side. The building is a full-frame structure with a total length of 49,054 meters from east to west and a depth of 63.24 meters from north to south. The basement is a parking lot and equipment room, and the first to fourth floors are commercial, with a construction area of11937016m2. There is a five-to sixteen-story residential building at the north end of the comprehensive building, which is 49,054 meters long from east to west and deep from north to south 16 square meters. Block B is a five-to twelve-story residential building, located at the southern end of the comprehensive building, with a length of 4905 meters from east to west, a depth of 12064 meters from north to south and a height of 40.6 meters. The residential building area is 48,865,438+0.03 m2. The exterior decoration requires that the first to fourth floors should be dark camel tiles, and the above four floors should be ivory tiles with yellow and blue exterior drywall paint. Our company will rent the first floor, the first floor, the second floor, the third floor and the fourth floor (each floor is XX square meters to 3,000 square meters). The cargo weight of each floor is kg. It is planned to equip the shopping mall with 6 escalators and/kloc-0 sightseeing elevators. The designed parking space of the square is about 3,000 square meters.

Fourth, the investment prospect analysis

1. Square Location: Shengrun Square is located in the middle of Renmin Road, the main road, with spacious roads and convenient transportation. It is adjacent to Guibei Square, the urban terrain, and the huge flow of people and logistics connecting the railway station and the major shopping malls in the northwest. The people's park and sports center in the east are close at hand, and leisure, entertainment and economy are imminent, which coincides with the development of urban planning to the southeast. It is expected that it will replace only in a short time. There is no large shopping center here, but the surrounding supporting commercial outlets have begun to take shape, such as restaurants, photography, Shangdao coffee, Hualian supermarket, beauty salons, small pedestrian streets, snacks and so on. Along the commercial and residential building of Shengrun Plaza to the east, a large number of residential buildings are under construction, most of which are high-grade residential areas, which should have good development prospects.

2. Surrounding environment of the square: Shengrun Square is located in a bustling commercial, cultural and administrative area with an unusually strong commercial atmosphere. There are many administrative organs such as Finance Bureau, District Committee and District Government, and there are many high-end communities such as Huilong Garden, Yuan Jingui Garden, Lotus Garden, Fidelity Garden and Fidelity Hotel. The cultural atmosphere here is good, the consumption level of residents is high, and the taste of life is high. It is the most suitable community shopping center in Xinxiang. In addition, hospitals, schools, banks and securities companies echo each other from afar, with spacious roads and convenient travel, which can attract consumers from four districts and eight counties. It is an ideal place to do business at home, and it is also a golden place for businessmen with strength and advanced management to expand their business outlets and establish prosperous stores. The original site of Shengrun Square is called "Turtle Back Wonderland", which is a combination of weather, geography and human harmony. It is a treasure house for businessmen to gather and expect.

3. Supporting conditions for decoration and management of Shengrun Plaza: Shengrun Plaza is designed by China Building Technology Group Co., Ltd. with A-level qualification certificate, with European style as the main body, creating personalized and colorful architectural style, reflecting the fast pace, simplicity and avant-garde of modern life. The shopping center of the building is composed of glass curtain wall and dark camel marble stone, which shows the solemnity and calmness of the building. The tower consists of horizontal windows and high-grade ivory exterior wall paint.

4. Both towers are composed of high-grade houses, and the shopping mall on the first floor to the fourth floor (facing Renmin Road) is the general exit of the shopping mall. In order to solve the interaction between popularity and people in the shopping mall, an imported vertical elevator and two escalators are specially set up, so that customers can really follow the elevator and go shopping and sightseeing when they get out of the elevator.

5. Property management and fire protection: Shengrun Plaza is equipped with a professional property management company to solve the worries of merchants in operation. Professional management companies make suggestions for shopping malls and always grasp business opportunities and business pulse. The hardware in the mall is equipped with infrared monitoring and automatic spraying system, and the self-rescue time of fire hydrants on each floor is 65,438+0 to 3 hours.

Verb (abbreviation of verb) cooperation intention and way:

Shengrun Plaza has a good geographical location and environment, but there is no comprehensive commercial center with large brands around it, which is an ideal place for businesses and groups from all walks of life to do business. Considering the consumer market of the community and the purchasing power of the group, the company has formulated the main points of external leasing:

1. As a large comprehensive shopping center, Plaza is looking for a well-known commercial group company with smooth logistics channels, reasonable and effective market layout and brand name.

2. Other business intentions can be interviewed.

Lease form of intransitive verbs:

In order to cooperate with the initial positioning and unified management of the square, the company plans to open shops on the basement and the first to fourth floors above ground, and make them as a whole.

Seven. Annex I Plan of Underground 1 Floor and Above-ground 1-4 Floor

Annex II Overview of Shengrun Square Area

Attachment 3 Location Map of Shengrun Plaza

Attachment 4 Rendering of Shengrun Plaza

We sincerely provide good business venues for merchants and professional companies with brand strength, expand their business outlets, display their talents, increase development opportunities and provide places for people with lofty ideals. In order to enable interested businesses, organizations and companies to participate in the design and decoration of the business site together, and to ensure that they will go to the site before the Mid-Autumn Festival in XX to obtain better social and economic benefits, the company will invite investment from the society in the form of long-term lease. Merchants who signed the preliminary intention agreement with the company in the early stage will be given priority under the same conditions after the completion of the square.

Xinxiang shengrun plaza investment promotion office

Address: west of the intersection of Renmin Road and Laodong Road/south of Kloc-0/50 Road.

Tel: Contact: