About supermarket New Year’s Day activity plans

5 articles on supermarket New Year's Day activity plans

The New Year's Day activity plan is centered around the New Year's Day holiday, through vigorous product promotion, cultural marketing, customer participation in interactive activities and media promotion inside and outside the store. Now I will bring you the supermarket New Year's Day activity plan, I hope you will like it.

Supermarket New Year’s Day activity plan Part 1

1. Activity time: December 31 (Sunday) - January 3 (Wednesday) (4 days)

2. Activity theme?: Colorful New Year’s Day joyful gift giving

▲Activity 1: Colorful New Year’s Day 20% off discount

Enjoy 20% off on all clothing and knitwear items. Down jackets, cosmetics, photography materials, digital products, and small home appliances are all on sale with 10% off. < /p>

During the event, New Century launched the "New Year's Day Lantern Riddle Street", where customers can participate in the riddle guessing activity for free without shopping. The more you guess, the more you win.

How to receive the prize: Guess 5 correctly and receive a prize. Receive the prize at the main service desk (win a bottle of Coca-Cola worth 4.99 yuan)

The purchasing department is responsible for organizing activities with 500-1,000 gifts.

▲Activity 3: Colorful New Year’s Day Supermarket Operation

Buy rice at super low prices

During the event, supermarket rice is on sale at super low prices, priced at 1.39 yuan per catty. .

Toss dice to win eggs

For supermarket shopping with a single receipt of 38 yuan or more, you can use the computer receipt to cast dice once, and for purchases of 76 yuan or more, you can cast dice twice. The number of points you cast shall prevail, and you will get eggs with the same number of points.

The planning department prepares a large die with a diameter of 800×800 (white with red letters)

The supermarket prepares eggs and participates in the activity at the exit of the supermarket. Eggs delivered on site.

3. Atmosphere layout and advertising:

1. DM Post 10,000 sheets of 8 sheets, 2 pages, 4 pages will be printed and issued on the 28th.

2. 100,000 mobile text messages.

3. Advertisements on TV stations and meteorological bureaus.

4. Plan and prepare the content of the lantern riddles. Decorate Lantern Street (the Taitung Corridor on the first floor and the second floor)

5. Decorate the pillars at the elevator entrance on the second and third floors with photos of the event content if you spend 100 yuan or more

6. A2 advertising rack Support 10 movable panels (4 on the first floor, 2 on the second floor, 2 on the third floor, and 2 on the fourth floor)

7. The south door on the first floor is decorated with a New Year's Day atmosphere and 2 large event panels.

8. Linyi shipped and purchased 20 sets of water-filled flagpoles, made cloth flags, and placed them in front of the building to create an atmosphere

9. Create supermarket exits, entrances and three-dimensional layouts in the supermarket for the Chinese New Year background suspension. There is 1 supermarket exit, 1 supermarket entrance, 40 sets of photo hangings in the supermarket, (photo, foam board, KT board production) fee x0 yuan has been paid. About supermarket New Year's Day activity plan Part 2

1. Activity theme: Year-end gratitude feedback, burning winter fashion

2. Activity time: December 5, 2020 - December 25th

3. Activity content:

1. Hourly sales every day

Select fixed hourly products every day during the entire New Year’s Day event 50% off discount sale event

2. Limited edition gifts, first come first served

Anyone who spends a certain amount at one time during the New Year's Day event in the mall can get great value with the receipt Gifts (the number of gifts will be determined by the merchant according to the transaction amount, and the number is limited every day).

3. Feedback Lucky Draw

Consumers can use their receipts to participate in the lucky draw during the New Year’s Day event (everyone can win a prize by scratching it off);

4. Christmas "adventure" surprises in the store

During the New Year's Day event, we will have Santa Claus appearing in multiple stores in the mall from time to time. Anyone who is lucky enough to meet him can get Santa Claus to distribute An exquisite Christmas gift, the quantity is limited and while supplies last.

Supermarket New Year’s Day activity theme (5): Happy shopping to celebrate the New Year, and the family to celebrate the prosperous financial year

Activity theme: Happy shopping to celebrate the New Year, and the family to celebrate the prosperous financial year< /p>

Purpose of the event: Stabilize old customers, develop new customers, guide consumers, and increase sales during the holidays

Event time: January 1, 2020 - January 3, 2019< /p>

Activity 1: Welcome the New Year, congratulate the New Year, and send Spring Festival couplets

Activity time: January 1, 2020

Activity content: All customers who shop in this supermarket , you can pick up a x6 desk calendar at the designated location in the store. Limited to 50 people, while supplies last.

Operation method:

1. There will be a designated collection area at the cashier desk at each venue, and a dedicated person will be responsible for distributing Spring Festival couplets;

2. After the event, the venue will After the distribution details of Spring Festival couplets are sorted out, the venue number will be indicated and returned to the marketing department.

Activity 2: New Year's blessing gifts will be delivered

Activity time: January 1, 2020 - January 3, 2019

Activity content:

Anyone who makes a one-time purchase of 88 yuan or more in this supermarket can receive a New Year red envelope at the designated location with a single cashier slip. The amount of shopping cannot be accumulated. Customers can get corresponding New Year benefits in this supermarket based on the corresponding preferential terms in the red envelope.

Operation method: 1. The card must be stamped with a special seal for each venue;

2. After the card is redeemed for goods, it must be marked as exchanged and recycled;

2. The New Year Card Design and Production (Marketing Department) event store will be collected from the Marketing Department on December 24;

3. The Red Seal Production (Marketing Department) event store will be collected from the Marketing Department on December 24;

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4. After the event redemption time expires, the redemption product details and cards will be submitted to the sales department on January 12th;

5. The total number of red badges for each level will be counted every day at each session.

Activity 3: Celebrate New Year and celebrate the New Year with big gifts

Activity time: January 1, 2020 - January 3, 2019

Activity content: Every If you purchase a single cashier slip of the "," series of paper in a supermarket activity store for 20 yuan or more, you can receive 1 couple's wallet face worth 2.8 yuan with your cashier receipt. If you spend 40 yuan or more, you can get 2 pieces. A single cashier slip can get up to 2 Article

Operation method:

The gifts are sent directly to the material warehouse of the distribution center, which will be uniformly distributed to the relevant activity stores, and the quantity and weight of the gifts sent will be recorded

1. At the end of the event, the statistics of cashier receipts will be compiled and returned to the marketing department on January 20, with a detailed list of exchanges and gifts;

2. The marketing department will compile the cashier receipt details and send them to the material library , the material warehouse will recycle the gifts that have not been delivered to the branch site according to the detailed list, and return them to the supplier; the branch site will bear the loss amount if there is any shortage;

3. Some of the exchanged goods will be provided by the marketing department Submit the cashier receipt to the merchant for redemption;

Activity 4: Happy marriage with the photo studio, and hundreds of families celebrate the New Year

Activity time: January 1, x6

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Activity content: During the activity period, anyone who makes a one-time purchase of a certain amount in this supermarket can enjoy it with a single cashier slip

Free makeup, styling, and Clothes once, take artistic photos. Get an artistic photo for free

With a one-time purchase of RMB 88 or more, you will receive free makeup, styling, clothing and an artistic photo. Get two free artistic photos

With a one-time purchase of 128 yuan or more, you will receive free makeup, styling, clothing, and artistic photos.

Get four free artistic photos

Free family photo with one-time purchase of 218 yuan, limited to 3 people, get two free

How to operate:

1. Supermarket Promote the event content and promote the photo studio’s special services on special posters.

2. The photo studio provides discount support and photo support.

3. Based on the principle of mutual benefit, both parties will bear all losses of the other party if either party fails to meet the requirements set forth in the plan.

4. The cashier slips of customers who meet the required amount will be stamped with the venue stamp and attached with the photo studio brochure. With this receipt, customers can enjoy discounts in the photo studio.

5. Customers can enjoy the discount until January 3, 2020.

7. When collecting money, the cashier checks whether the customer meets its conditions, and then stamps the cashier slip Chapter and send out brochures. About supermarket New Year's Day activity plan Part 3

2. Activity time: December 6 (Saturday) - December 25 (Tuesday)

3. Activity goal:

During the event, a strong festive atmosphere will be created to increase the number of customers visiting the store. The supermarket’s sales will increase by 10% compared with before the event.

4. Event content:

1. There are crazy periods every day

a) Event time: December 6th - December 25th

b) Event location: 1st-4th floor

c) Activity content: During the event, 1 time period will be selected from Monday to Friday from time to time (during the peak period of the crowd), and 2 time periods will be selected from Saturday to Sunday (including the 24th and 25th) from time to time. Select a counter on 4F to hold a 20-minute limited time sale event, offering a 50% discount on the current price. (It is recommended to waive deductions for items sold during the rush sale period)

2. Extra 1 Yuan for fresh pie when shopping at the supermarket

a) Event location: -1F

b) Event time: December 6th - 25th

c) During the event, anyone who purchases 28 yuan or more at one time in our mall on the same day can get a super value item by adding one yuan to the receipt. gift. (Limited daily, first come first served)

d) Level setting:

Add 1 yuan to your purchase of 28 yuan or more to get 1 pack of tissue paper (daily limit: 500 packs)

For purchases over 48 yuan, add 1 yuan to get a grapefruit (daily limit is x)

For purchases over 88 yuan, add 1 yuan to get a bottle of light soy sauce (daily limit: 100 bottles)

3. Lidan Nuan Wanjia’s winter “wool sweaters, underwear, bedding” exhibition

a) Event location: Pedestrian street outside the shopping mall gate

b) Event Time: December 6th - 20th

c) Organize the mall’s woolen sweaters, underwear and bedding to be held on sale in the form of an off-site float. (It is recommended to reduce discounts so that manufacturers can sell at special prices)

4. Christmas gift sale

a) Event location: Pedestrian street outside the shopping mall gate and side entrance

b) Event time: December 21st - 25th

c) Organize supermarkets and department stores to organize Christmas gift-related products to be displayed and sold in the form of off-site floats, and plan the plan

5. Christmas "adventure" surprise in the store

a) Event location: the whole venue

b) Event time: December 24th-25th

c) Activity content: During the event, Santa Claus will appear in the stores on each floor from time to time. Friends who visit our store on that day can look for Santa Claus in the store. If you find Santa Claus, you can get a beautiful Christmas gift from Santa Claus. , each person is limited to one. Special reminder: When the store closes on 12/24, customers leaving the store can also get a special store closing gift! The quantity is limited and while supplies last.

6. "Christmas Joy Park" Passionate Christmas Eve

a) Event location: Main Gate Pedestrian Street

b) Event time: December 24th, 7:30-9:00 pm on the 25th

c) Activity content: In order to create a warm festive atmosphere and gather popularity, two large-scale Christmas carnival parties will be held outside the mall gate on Christmas Eve and Christmas Eve. It is also recommended that employees of the mall be organized to participate in the party to drive the participation of on-site customers.

5. Media publicity planning:

1. Media publicity:

a) DM leaflet: Distributed through newspaper clippings and door-to-door distribution on December 6 Distribute 20,000 copies of DM leaflets.

b) Newspaper advertising: Publish a half-page event information advertisement in the "== Evening News" on December 5th;

6. Cost estimate:

< p> 1. Extra 1 Yuan for a fresh pie when shopping at the supermarket

500 Yuan × 19 days = 9,500 Yuan

2. Christmas "adventure" surprise in store 2,000 Yuan

3. "Christmas Joy Park" Passionate Christmas Eve 15,000 Yuan

4. Newspaper advertisements and other publicity expenses: 20,000 Yuan.

5. 10,000 yuan for activities and Christmas atmosphere decoration

6. 56,500 yuan in total

7. Responsibility method

This For the cost of this event, the department store part can refer to last year. The Christmas atmosphere decoration cost will be shared by the manufacturer according to an additional 1 yuan per square meter. The supermarket recommends that the manufacturer bear 4,000 yuan. About supermarket New Year's Day activity plan Part 4

Activity time: December 28, _ year to January 6, _ 6 year

Activity theme: Jiawei has many surprises on New Year's Day, congratulations on the New Year! Big gift

Surprise one, 1+1 shopping, affordable and affordable

During the event, if the customer and his relatives and friends (at least two people, maximum three people) shop together on the same day during the event , with the shopping receipts of more than two people, you can enjoy the group purchase discount. The preferential method is that everyone can enjoy the special discount of "get 10____ cash when you spend 100____" (the shopping receipts of two people can be added up to enjoy the group purchase treatment). It can encourage customers to attract relatives and friends to the mall for shopping.

Surprise 2, happy encounter_, Liuliu Dashu

During the event, customers who shop for more than 6____ can get lucky numbers _ with their receipts, and if they touch all _ Customers are rewarded with cash 6____. Customers who touch three of the numbers are rewarded with cash 2____. Customers who touch two of the numbers are rewarded with cash 1____. Customers who touch one of the numbers are rewarded with cash ____. Participating customers will be rewarded with an exquisite gift.

Surprise three, seven-day shopping trip to Hong Kong

1. During the event, customers who spend more than 50____ at one time can receive free lottery tickets at the checkout counter to participate in the lottery. .

2. When receiving lottery tickets, you will receive one ticket for every 50____, and the amount exceeding 50____ will be calculated as a multiple of 50____ (the portion less than the multiple will not be calculated, for example: 100____-149____ can receive two tickets ), and so on, up to a maximum of 5 tickets.

3. The lottery method is an open lottery, and the prize is set as: seven-day trip to Hong Kong (only the fees normally charged by the travel company will be borne, other expenses will be borne by the user).

4. This activity will be announced after the event, and the travel time will be arranged separately.

5. A lucky customer will eventually be ____

Consumers in the above three activities can participate at the same time.

Surprise 4. Good things, sold at cheap prices, and given to you at special prices every day!

Special sales of products are carried out for different groups of people, at different times and with different characteristics, starting from the small to the big. On Saturdays and Sundays, student clothing is on sale, and on Mondays to Fridays, men's clothing, women's clothing, senior clothing, underwear and baby clothing are on sale on a rotating basis.

Participants in this event are not eligible to participate in activities one to three.

The layout of the New Year’s Day promotion activities in supermarkets and department stores inside and outside the venue:

The layout inside and outside the venue must be carefully arranged to set off the festive, lively, traditional and folk festival atmosphere. Fully highlight the strong festive atmosphere of New Year's Day and Spring Festival.

Set up a classical gatehouse outside the venue, and make red couplets. A giant inkjet painting should be made above the gate, with the words "Congratulations on the New Year" on a red background in yellow in the center, and on the left and right sides there should be images of golden boys and girls congratulating them on the New Year. , a large "福" character is made in the center of the door.

Two large diamond-shaped square boxes were made at the venue, with black words "Congratulations on the New Year" on the top and tassels on the bottom. Purchase two large cartoon dogs and hang them on the performance stage on the second floor. We also need to print hanging flags. The colors and words of the hanging flags should be consistent with those inside and outside the venue to achieve a unified image from top to bottom, from inside to outside, and the entire mall will be formed. A peaceful and prosperous scene. About supermarket New Year's Day activity plan Part 5

Activity theme: Welcome the New Year and give back the true feelings in the coming year.

Activity 1. Good gifts to celebrate the New Year, and members who shop in our supermarket on that day will be given away If your shopping total exceeds 500 yuan, you will receive a VIP card immediately, double points, and an additional 50 yuan cash coupon. You can directly purchase your favorite gifts in the underground commodity mall.

Activity 2: Welcome the New Year with crackling noise. You shop and I pay the bill! Anyone who purchases over 168 yuan in my supermarket can pop a balloon, and the balloon is filled with cash. If you spend more than 300 yuan, you can tie two pieces, and so on. A single ticket is limited to ten pieces. This event is 100% winning, and the prizes are cash first prize: 200 yuan in cash (limited to 3 people per day) second prize: 100 yuan in cash (limited to 10 people per day) third prize: 50 yuan in cash (limited to 20 people per day) Four First prize: 10 yuan in cash (limited to 60 people per day) Fifth prize: 5 yuan in cash (800 people per day) Event location: Next to Yilong Jewelry in the underground commodity city, I wish you good luck!

Activity 3. Crazy discounts, great gifts after discounts! Anyone who purchases more than 100 yuan in our supermarket and shows the shopping receipt on the same day can get New Year gifts:

★When you spend more than 100 yuan, you will receive a free high-end and exquisite fruit plate, vacuum water cup, and more Functional cleaner;

★When you spend 300 yuan or more, you will get a free stainless steel kettle, stainless steel milk pot, colorful candy box, and natural bamboo cutting board;

★When you spend 500 yuan or more, you will get a free high-end electric appliance. Iron, cartoon eye protection desk lamp;

★ For purchases over 1,000 yuan, you will receive a high-end cleaning rotating mop, a high-end fully automatic electric baking pan, and a high-end humidifier; Gift collection location: Next to the Blue Island Cosmetics Store in the Underground Commodity City< /p>

Activity 4: No need to buy couplets this year, Mingdu will send you good luck. As long as you shop in our supermarket, you can get a pair of exquisite couplets prepared by Mingdu and take them home with you in the New Year. The sincere feedback to welcome the New Year will be real in the coming year. Broadcast words: I spent a very interesting Christmas with the falling snowflakes. Listen carefully, the footsteps of the New Year are gradually approaching. Looking eastward, a bright day is approaching in the time tunnel. Let us wave to it gently: Hello, New Year! The long-awaited New Year is full of fashion, romance and endless gifts in dreams. Log in to Mingdu Boutique Supermarket; it brings us all the joy; a dazzling array of products, decorated with beauty and auspiciousness for you to bid farewell to the old and welcome the new year. Let us gather at Mingdu Boutique Supermarket to release all the happiness from December 31st to January x The 3rd is our own day, so be sure to seize it and don’t miss it! Dear customers and friends, the general manager of Mingdu Boutique Supermarket and all the staff wish you a happy shopping and a happy new year!