Xie Shiyan Restaurant 202 1 Five model articles on activity plan

For hotels, marketing should be combined with the actual situation. The following is the activity plan prepared by Xie Shiyan for everyone, hoping to help you. Welcome to read the reference study!

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Model essay 1 on the activity plan of Yan restaurant

First, the target market analysis of "Xie Shi Yan" marketing activities

"Teacher Xie Banquet" has become the second largest banquet after the wedding banquet in restaurant banquet consumption activities, which shows its importance. Of course, the consumption boom of "Xie Shi Banquet" cannot be separated from the promotion of all participants. Let's analyze the reasons for this "thank you banquet" marketing activity from the aspects of students, parents and restaurant operating income:

1, psychological analysis of students' "comparison"

Most students think that if other students hold banquets in the restaurant, I have to do it, otherwise I will lose face.

2. Parents' "economic" psychological analysis

Parents of students mainly have the following three kinds of psychology: first, "other parents gave their children a thank-you banquet." If they don't thank their children for their feelings, they can't let them go. " Second, "Xie Shi banquet should be given to relatives and friends, and others' Xie Shi banquet should be accompanied by money. In order to get back some points, we have to do it." Third, "it is a big event for children to go to school. It can increase the festive atmosphere and connect feelings when relatives and friends get together to celebrate."

3. The needs of catering management and development

The vast number of consumers have the consumption demand of "thank you banquet", so our catering enterprises can not only meet the needs of the vast number of consumers, but also gather popularity and add joy to the restaurant, and also increase its operating income and brand awareness to a certain extent. Can be said to kill three birds with one stone, why not?

Second, the restaurant's "Xie Shi Yan" marketing activities

1, menu price design and discount

1) When making the menu of teachers' banquet, we should consider linking the menu with teachers to increase the festive atmosphere, so as to win the favor of students and parents.

2) For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3) The price of the thank-you banquet should be divided into high, medium and low grades (explained below), and the consumption level should be reasonably expanded.

4) The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).

2, related packages and other promotional activities

1) Specially make a thank-you banquet package. According to the actual situation, the "Xie Shi Banquet" is divided into three grades: the "Ten Years Cold Window Banquet" is 468 yuan/table, the "Top Scholar Banquet" is 568 yuan/table, and the "Top Scholar Banquet" is 668 yuan/table. The name of the dish should be properly packaged to reflect a strong cultural atmosphere (see annex for the specific menu).

2) The champion and the banquet invite lofty sentiments. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).

3) In-store interaction in the restaurant will be rewarded with generous gifts. Restaurants cooperate with schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4) There are gifts on the table and surprises on the field. All students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (value 128 yuan/bottle), no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.

5) The restaurant provides customers with free parking spaces, priority reservations, free photos, free doctor hats, etc.

6) After dinner, the restaurant will give the teachers attending the banquet a nice little gift (with the name, telephone number, address and website of the hotel printed on it).

3. Advertising

1) Put some outdoor advertisements (signboards, banners, ink paintings) in front of the restaurant.

2) Combination of TV, street banners and newspaper advertisements. Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when peaches and plums are fragrant, the _ _ restaurant grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to show gratitude to the students.

3) SMS advertising, focusing on the old customers of the original hotel, pay attention to the use of appropriate language, mainly introducing the latest activities of the hotel.

4) Make a pop-up advertisement or a bigger flash animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content of the "thank you banquet" in the restaurant.

5) Flyer advertising, printing 10000 activity flyers, but the flyers must be beautifully made and accompanied by food display maps.

6) You can choose the above-mentioned advertisements at the same time, which is the key promotion community or school.

Third, the work arrangement of the staff of the "thank you banquet" in the restaurant

1. Security guards must ensure the safety of restaurant operation.

2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).

3. Waiters should pay attention to service language skills when they are in the restaurant (congratulations); Serve food quickly.

4. Put some high-end music in the hall; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

Fourth, the restaurant "thank you banquet" schedule

The marketing activity of "Teacher Xie Banquet" lasted from October to October. The final interpretation right belongs to _ _ restaurant.

Five, the restaurant "thank teacher banquet" related expenses budget

1, special (literature, science) champion souvenir: 10000×2=2000 yuan.

2. Memorial gift for teachers:100×15 =1500 yuan.

3. Gift of drinks: 52-degree kouzi cellar aged for five years128×100 =12,800 yuan, and the gift of drinks will end at the end of this month (provided by kouzi cellar suppliers).

4. Flyer:10000× 0.12 =1200 yuan.

5. Doctor's hat, photography, venue layout expenses 500 yuan.

6. Advertising fee: brand (or _ display), banner, ink painting, newspaper, internet and SMS total 65,438+0,000 yuan.

Total cost: 6200 yuan (excluding drinks)

Attachment: 1, banners and slogans, advertising words, propaganda words and service words.

2._ Display samples, inkjet samples and flyer samples.

3. "Xie Shi Banquet" package.

The Effect Prediction of the Marketing Activity of the Intransitive Verb "Xie Shi Yan"

1. Direct effect: If the promotion and related services are in place, 100 tables will be received every month, with an average 500 yuan of 50,000 yuan per table, which can increase the net profit by about 20,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.

2. Indirect effect: 65,438+0,000 customers' word-of-mouth publicity every month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc. Directly know that the number of people is at least 20,000, which improves the brand effect of _ _ restaurant and increases the opportunities for these people to spend money in the restaurant in the future, which has long-term marketing benefits.

Seven, "Xie Shiyan" other suggestions for marketing activities.

1. The reservation department can search the information of some key customers and publicize it among familiar customers first.

2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. Warm colors are the main colors, and the home page should have large flash animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on. Enhance hotel popularity and increase market share through network marketing (the advantages of network marketing are large audience and low cost).

Xie Shiyan Restaurant Activity Planning Fan Wen 2

1, use:

In order to seize the opportunity of graduation every year, promote customers' awareness of the enterprise and improve the hotel's operating income. Make this plan.

2. Scope:

_ _ Hotel

3. Activity time:

2021July1—— 2021September 30th.

4. Responsibilities:

4. 1 The general manager is directly responsible for this plan.

4.2 The direct management personnel of each department are responsible for the implementation and leadership of this plan.

4.3 Marketing Department is responsible for the publicity of this plan.

4.4 The Quality Inspection Department is responsible for the inspection and supervision of this scheme.

5. Details of the event:

5. 1 Our hotel presents a series of preferential packages for Teacher Xie's banquet. These packages are as follows:

Ten-year cold window banquet 999 yuan /8- 10 gift: fruits and vegetables are promoted step by step, splendid future banquet 1099 yuan /8- 10 gift: a bottle of Luyan liquor and a bottle of flat foot banquet 1299 yuan/8-/kloc-0. 8- 10 gift: a bottle of white wine in a glass for the champion banquet, 1799 yuan /8- 10 person: a bottle of exquisite red wine for the champion banquet, 1999 yuan /8- 10 person: Yu Zhen white wine.

5.2 The hotel is equipped with a bachelor's (doctor's) uniform for students, family members and teachers who come for dinner to take a group photo as a souvenir.

6, need items:

6. 1 Activities to promote two sets of Yi Labao.

6.2 Bachelor (Doctor) uniform.

6.3 digital camera

7. Incentives:

7. 1 If the progress of the activity is affected by personal reasons during the activity, the responsible person will give a negative 100 yuan reward.

7.2 If the guest misunderstood the complaint because he didn't understand the activity, the responsible person would give a negative reward of 100 yuan.

7.3 In case of complaints caused by service and food quality problems during the activity, the responsible person shall, in addition to compensating for the losses, implement 50 yuan negative award.

7.4 In the course of the activity, 20 yuan will be rewarded for actively solving problems for customers and providing quality services, which are well received by customers.

7.5 The food in the kitchen department was recognized and praised by customers, and 20 yuan was rewarded by the food producer.

7.6 The Marketing Department took the initiative to introduce that more than five tables should be invited for the thank-you banquet within one month, and the responsible person would be rewarded for each table 10 yuan.

Xie Shiyan Restaurant Activity Planning Fan Wen 3

I. Purpose of the activity:

At a time when many college entrance examination students are facing further studies, the hotel has comprehensively launched the "banquet for students" and "banquet for top students" to create a reputation for catering services, open up the catering banquet market, drive catering, room service, leisure and entertainment consumption, and effectively improve the economic benefits of the hotel.

Second, the activity object:

_ _ Famous schools and key schools in the city

Third, the theme of the event:

"Star of Hope"

Fourth, the date of the event:

July 18-September 18

Verb (short for verb) Location:

On the second floor banquet hall

Action plan of intransitive verbs (content);

1. If you book a "school banquet" or a wedding birthday banquet in the hotel, it will be provided free of charge 1 host. (Banquet with more than 10 table is required)

2. If the catering banquet costs more than 5,000 yuan (excluding 5,000 yuan), the hotel will give away a single table 1 seat at the same price ("school meal" menu) or 1 standard room (valid only on that day) for free.

Anyone who holds a "school banquet" in the hotel will be given a personal "famous photo album", and the contents of the photo album will be collected and typeset by the hotel. (The contents include photos of various activities and honors participated in during the school, photos with teachers and classmates of the school, and photos with family members. Personal information is kept in the hotel. )

4. The hotel issues "Star of Hope Invitation Card" to promote hotel consumption. The object and method of issuing cards: every guest attending the banquet will be distributed to every customer through the "gift money" or "gift package" issued by the banquet host.

Xie Shiyan Restaurant Activity Planning Model 4

The name of such a resounding nutrition package for the college entrance examination is: Longmen Fish Leaping, Make Great Achievements, to beno. 1.

For the management of restaurants, the "thank you banquet" and "school banquet" after the college entrance examination are also essential. Many restaurants try their best to develop new recipes and launch corresponding packages in many restaurants to meet the market demand.

Before the college entrance examination, students study in a state of high mental tension. After the college entrance examination, it is essential to relax yourself enough. Restaurants should grasp this kind of customer psychology, provide necessary meals in restaurants, and also provide some equipment for candidates to play games, so as to better promote the operation of restaurants.

It brought a small autumn harvest for the off-season of catering, and many hotels and restaurants rushed to attack the "Xie Shi Banquet" market with unlimited potential in various ways. It should be a good business opportunity to do a good job in the marketing of "Xie Shi Banquet".

I. Target market analysis

Teachers and students spent more than 1000 days and nights together, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Yan" is very prosperous. According to the survey, the Xie Shi banquet has become the second largest wedding banquet held by ordinary families, second only to the wedding banquet. There are n reasons for the "thank-teacher banquet" and "fire":

Reason 1 (student): Other students are hosting a banquet in the restaurant, so I have to do it, or I will lose face.

Reason 2 (Parents): Other parents hosted a thank-you banquet for their children. If they don't thank their teachers, they can't make up their minds.

Reason 3 (parents): The teacher's thank-you banquet should be held for relatives and friends. I have to do this in order to get some money back by attending the thank-you banquet of other teachers.

Reason 4 (society): It is a great happy event for children to go to school. Dinner with relatives and friends can increase the festive atmosphere and connect feelings.

Reason 5 (Business): Prosperous business and rising income can gather popularity and festive atmosphere, and increase turnover and hotel popularity. Why not do it?

Second, the pricing strategy

1. When making the menu for Teacher Xie's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

2. For high-priced dishes, it is suggested to combine reducing and creating new dishes.

3. The price of banquets in Xie Shi (explained below) should be divided into high, medium and low grades, and the consumption level should be reasonably expanded.

4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).

Third, marketing strategy.

1. Make a special thank-you banquet package. According to the actual situation, the "thank-you banquet" can be divided into three grades: "ten-year cold window banquet", "waiting for the champion banquet" and "champion banquet". The name of the dish should be packaged reasonably, reflecting a strong cultural atmosphere.

2, the champion and the banquet, proud of the invitation. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).

3. Business interaction and gift giving. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4. There are gifts on the table and surprises on the field.

Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (each bottle is worth _ _ _ yuan), no matter how much they spend.

Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.

5. Free parking space, priority booking, free photography, free doctor's hat, etc.

6. After dinner, send a nice little gift to the teacher who attended the banquet (with the name, telephone number, address and website of the hotel printed on it).

Fourth, advertising strategy.

1. Some outdoor advertisements (brands, banners, ink painting) are placed in front of the hotel.

2. TV, street banners and newspaper advertisements are combined.

Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when peaches and plums are fragrant, _ _ Hotel grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to express gratitude to the students.

3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

4. Make a pop-up advertisement or a larger FLASH animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used to print 10000 activity flyers, but the flyers must be beautifully made and accompanied by food display maps.

Note: You can choose the above advertisements at the same time to promote key communities or schools.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; Service language skills; The speed of serving must be fast; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

Effect prediction of intransitive verbs

1. Direct effect: If the promotion and related services are in place, 100 tables will be added every month, with an average of 1000 yuan/table, that is, 100000 yuan, which can increase the net profit by about 40,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.

2. Indirect effect: through word-of-mouth publicity, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc., 65,438+0,000 customers are added every month. Moreover, the number of people who know directly is at least 20,000, which improves the brand effect and increases the opportunities for these people to come to the hotel for consumption in the future, and has long-term marketing benefits.

Seven. Other suggestions

1. The reservation department can search the information of some key customers and publicize it among familiar customers first.

2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. Warm colors are the main colors, and the home page should have large FLASH animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on. Enhance hotel popularity and increase market share through network marketing (the advantages of network marketing are large audience and low cost).

Eight. budget

1, special (literature, science) champion souvenir: 10000×2=2000 yuan.

2. Memorial gift for teachers:100×15 =1500 yuan.

3. Gift of drinks: 52-degree kouzi cellar aged for five years128×100 =12,800 yuan, and the gift of drinks will end at the end of this month (provided by kouzi cellar suppliers).

4. Flyer: 10000×0. 12= 1200 yuan.

5. Doctor's hat, photography, venue layout expenses 500 yuan.

6. Advertising fee: brand (or _ display), banner, ink painting, newspaper, internet and SMS total 65,438+0,000 yuan.

Total cost: 6200 yuan (excluding drinks)

Xie Shiyan Restaurant Activity Planning Fan Wen 5

I. Introduction

Admission banquets for college entrance examination students have become a common habit in China, ranging from two or three tables to dozens of tables in each family. The college entrance examination banquet has become an important part of individual group buying liquor consumption and plays a very important role. First of all, it can increase the market sales of liquor consumption in the off-season; Secondly, the word-of-mouth communication function of banquet consumers in Xie Shi is very obvious, and there is often a patterned trend in the same area or classmates, which can stimulate other surrounding consumers well through word-of-mouth communication; Thirdly, the college entrance examination and admission period are just the off-season of liquor consumption. Through the publicity and promotion of consumption activities, consumers' awareness of Wuliangye Hongfuchun products and brands will be improved, and the market sales atmosphere will be created, which will lay a good foundation for the marketing promotion in the upcoming peak season of liquor consumption. Therefore, the operation of the Xie Shi Banquet is not only reflected in the effect of promoting sales in the off-season, but more importantly, it can create a good consumption atmosphere in the market, create a good word-of-mouth communication among consumers, and make basic preparations for the realization of the hot sale of Wuliangye Hongfuchun in the peak season.

Second, the theme of the event

National theme: ",Hongfuchun is the first _ _"; "Good wine smells good to teachers and students, and happiness is booming". Local governments can formulate specific subheadings according to their own activity policies. Such as: Fuchun Fuchun, the top middle school student, visiting the World Expo.

Third, the activity time

June 7, 2026 5438+0 —— September 1, 1.

Preparation period: June1-June 6.

Transmission period: June 7-June 30.

Fourth, the active object.

Regional object: 202 1 family banquet for college entrance examination candidates.

Contacts: admitted students, their parents and teachers.

Verb (abbreviation of verb) activity content

Different promotion methods are adopted for core consumers and ordinary consumers, so that core consumers can spend a lot of money, and ordinary consumers choose red sky or red boutique.

1, core consumer policy:

Children of decision-makers and important influencers in various administrative organs and institutions take the practice of giving away free wine and do not participate in other forms of promotion.

2. Special policies for champions:

Banquet for famous students, and free wine sponsorship for students who won the local college entrance examination or were admitted to Tsinghua Peking University.

3. General consumer policy (the following packages are for reference only):

Happy time packages

Buy 3 boxes of red boutique and give away 150 yuan suitcase.

Buy 5 boxes of Red Sky to send to 250 yuan mobile hard disk.

Buy 8 boxes of Red Sky, and give away _ _ with a value of _ _ yuan. ...........

(Can be given according to local resources) ...

Implementation of intransitive verb activities

The college entrance examination is one of the most touching events influenced by China, which includes the sadness of teachers and students leaving, the joy of being the top scholar, the expectation of parents all over the world, the vision of freshmen for the future ... Banquet is indispensable, as is the banquet of thanking teachers. Even though its usage is far less than that of wedding banquets, it is of great significance. This publicity focuses on respecting the feelings of teachers, teachers and students, diluting commercial interests and highlighting the emotional connotation of Hongfuchun brand. The mood of this theme propaganda-"Healthy wine and red Fuchun, be the first classmate"; "Wine is true for teachers and students, and health is prosperous."

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