The new U.S. military recruitment advertisement has been criticized. What do you think?

According to media reports, in May 2021, the official U.S. Army recruitment website and its YouTube account "Go Army" launched a cartoon version of a series of recruitment advertisements. After watching it, some American netizens compared the U.S. recruitment advertisements with Russian recruitment advertisements. To compare and say we are screwed. After this news was fermented on social platforms, it also attracted the attention and discussion of many netizens.

Some netizens believe that the latest U.S. military recruitment advertisement is promoted by describing the mental journeys of the five protagonists, but in fact this kind of propaganda has not been well disseminated; some netizens also believe that the advertisement When recruiting advertisements, the main thing is not to impress the soul, but to show the temperament of the army. The following author will also share his own views on this. 1. What does the American military recruitment advertisement say?

In this American military recruitment advertisement, it shows the process of joining the army of five protagonists in the form of cartoons, and these five protagonists are respectively a white woman, a black man, Black women, Latino women, and Asian men. The recruitment advertisement tells the story of these five protagonists who either faced difficulties of one kind or another, but eventually overcame difficulties and obstacles to join the army. However, the narrative methods are basically the same, so only one video has exceeded one million views. quantity. 2. The new idea of ??the U.S. military recruitment advertisement is good, but the communication group positioning is inappropriate

In fact, the author thinks that the U.S. military recruitment advertisement this time has a good new idea. It hopes to obtain better results by changing its form of discourse. Publicity to achieve better communication effects. However, effective group positioning must be carried out during the propaganda process. In recruitment propaganda, its audience is mainly young men of the right age, and propaganda is carried out in the form of cartoons in an attempt to recruit more soldiers through psychological impressions. This undoubtedly did not achieve a good publicity effect. 3. How to conduct recruitment propaganda

In the 1950s, Karl Hovland, one of the four founders of communication studies, conducted a series of studies on the effectiveness of persuasive communication in the US military. In fact, in recruitment propaganda, we The main audience we face must be young and energetic men. Therefore, we need to promote through advanced military equipment and the overall temperament of the army. However, soft propaganda cannot achieve better publicity effects in front of the right audience.