What kind of advertising form is suitable for real estate advertising?

Real estate generally depends on the size to decide what kind of advertising form to invest, and the common way of large-scale real estate projects is to promote them in various ways. Traditional media and new media such as case names, loushu, slogans, short messages, propaganda film production, fences, road signs, guiding flags, outdoor anti-aircraft guns, sales office display boards, single pages, folding pages, newspaper clippings, posters, print media advertisements, manuals, DM direct investment and online advertising marketing can all be fully utilized in the real estate field. The following are the advertising forms that real estate developers often use in marketing planning:

1. The case name is the name of the real estate, the first step of the real estate marketing planning, the first advertisement of the floor and the most direct advertisement. A good case name can attract the attention of consumers, has a strong impact, stands out among many real estates, shows the characteristics of real estates, and delivers these characteristics to customers at the first time. The popularity of the project in the market is also particularly important. The name of the case can clearly locate the consumer groups, and developers can attract specific consumer groups through the name of the case. A series of representative building names is another concentrated history of real estate evolution. The name of the building carries the meaning of the building, which is in close contact with people, showing the richness and brilliance of the building and stimulating consumers' thinking and expectation. The name of the case is the representative of a project and the "military chess" of modern commercial warfare. Therefore, the creativity of the project name must closely revolve around its theme and conform to the characteristics of its marketing promotion, so as to achieve an excellent real estate name. The styles of case names can be varied, or profound, or make the finishing point, or rich in meaning, or unique, but the six elements of real estate naming have universal applicability.

2. Loushu Loushu is important information for real estate developers or sales agents to promote real estate and attract buyers. It is an important form of real estate advertising, and it is the key to enhance the overall image of the company and the real estate and publicize the real estate. Loushu, with comprehensive content, exquisite production and unique expression, is the best medium for companies and real estate to display their images. Make customers fully understand the overall strength of developers and the characteristics of real estate, so as to strengthen the recognition of developers and their real estate.

3.SLOGANSLOGAN (advertising SLOGAN), many real estate projects love to use slogan as the positioning language of the project. It is the essence of a project, the corresponding analysis of products, consumers and corporate culture concepts to be promoted by advertisements, the scientific exploration of consumer demand, consumer psychology and many other fields, and an important part of marketing strategy. From the early stage to the late stage, along with the whole marketing stage.

4. SMS (1) has low cost: the advertising cost required for real estate SMS marketing is very low. (2) Speed: Real estate short message marketing is not limited by time and region, and can spread to consumers in the shortest time. (3) Accuracy: The biggest feature of real estate SMS marketing is "one-to-one" transmission of information and forced reading. Short message marketing is one of the necessary marketing methods for real estate enterprises today. Jinan chengyun advertising media co., ltd., Jinan advertising company, advertising film production.