Summary of 2022 automobile promotion activities: 8 articles

We must choose a suitable and best place for promotion activities, such as a place with large space, high safety performance, large flow of people and considerable concentration. The following is a summary of the car promotion activities in 2022 that I arranged for you, for reference only, and I hope it will help you.

Summary of 2022 automobile promotion activities 1

The first step of automobile promotion planning is to determine the promotion goal. Without goals, the promotion effect will not be achieved. Only when the goal of automobile promotion is determined can the promotion activities be further planned and arranged. For example, the goal of X's car promotion activities is to carry out a series of promotional activities to stimulate consumers' consumption and increase sales through X's peak travel time.

Automobile promotion planning has a goal. In order to further win the guarantee for your promotion activities, we should conduct market research and analysis according to your goals, and find out the target groups, market industry trends and competitors' promotion activities. After all, the automobile market is not only influenced by you.

Through market research, analyze our target customers, find out their consumption characteristics and habits, determine the products to be promoted by automobiles, and then determine the promotion strategies and specific tactics for the current automobile market promotion.

After the preliminary planning and design is completed, it is necessary to formulate a perfect automobile promotion plan, which is the guarantee for the orderly promotion activities.

Implementation control of automobile promotion planning

When the car promotion plan is completed, the car promotion activity has just begun. At this time, all promotion personnel need to work together to make the promotion activities reasonable and timely. This includes personnel arrangement, responsibility in place, budget control, etc. If the promotion execution is not well controlled, the promotion activities will easily be excessive, chaotic and disorganized, leading to the failure of the final automobile promotion activities.

Summary of automobile promotion planning

Summary is for better promotion next time. Therefore, it is particularly important to summarize this automobile promotion activity. Without summing up, there will be no comparison, and the winners and losers will be confused, and various problems will not be corrected in time. The success of a promotion is not only the result of this sales, but also the comparison of many system projects in order to see the results of this promotion correctly.

Summary of 2022 Automobile Promotion Activities II

Promotion refers to the promotion activities that enterprises use various short-term incentives to encourage consumers and middlemen to buy and distribute their products and services. In order to increase the sales of _ _ car, enhance the popularity and market share of _ _ market, improve the negative impact of "recall door" on _ _ car, and re-establish the brand justice image of _ _ car, we make the following summary of this activity:

Active object:

Activity theme:

Activity time:

Location:

Advertising cooperation: TV station (_ _ satellite TV), newspaper (_ _ newspaper), radio station (_ _ traffic broadcast), outdoor advertising (existing outdoor advertising for automobiles), in-store and website.

Activity mode:

1, buy _ _ three cars and donate 500 yuan to the Red Cross Society of _ _ province in the name of customers, so as to help poor college entrance examination graduates who can't afford to go to college. At the same time, after buying a car completely, you can get 500 yuan cash (customers can donate this 500 yuan money) or get car service in 700 yuan with this ticket.

2. You can donate 1 000 yuan in cash to the Red Cross in the name of customers to help poor college entrance examination graduates who can't afford to go to college. At the same time, you can get 1, 000 yuan in cash (customers can donate this 1, 000 yuan) or get the car service of 1, 500 yuan with this single ticket after buying a car completely.

3. The payment receipt must be sent back within 15 days after the car purchase (the payment receipt has three options designed for this activity: cash donation car service).

4. Customers who send back receipts and donate will get small gifts (with numbers) and proof of donation sent back by the company, and a lucky draw ceremony will be held on September 15.

The winning customer can get a year's car service and donate a computer to the poor students in the name of the customer.

Get ready.

1, pre-conference publicity

One week before the start of the activity, daily prime-time advertisements will be placed on _ _ TV station, advertisements will be placed in _ _ newspaper and high-intensity publicity will be conducted on _ _ traffic radio station.

Half a month before the event, some outdoor advertisements in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. Store location selection:

Pre-and mid-term: _ _ Toyota Direct Store in the city;

Later period; Choose the Toyota Direct Store in the downtown area.

3. Personnel arrangement: set up a special promotion and implementation team to carry out the specific operation of this activity and deal with some emergencies, and conduct special personnel training in the early stage.

This year's auto show has five highlights:

First, this auto show is the first indoor auto show in our city. There are many exhibitors and brands, and the number of visitors has set a historical record for the auto show in our city.

The second is to combine car models with famous cars, so that the audience can appreciate the beautiful style of perfect combination of people, cars and culture;

Third, hold Weibo and photo contest to add endless fun to car lovers;

The fourth is the live lottery, which greatly attracted the enthusiasm of the audience;

Fifth, we set up a transparent broadcasting studio on the spot to give full play to the function of broadcasting. The success of this auto show has benefited from strong support and efforts in many aspects.

First, the government takes the lead and the leaders attach importance to it. Giving full play to organizational advantages is the guarantee for the success of the auto show. _ _ The Municipal Economic Development Zone and our bureau set up a leading group for the preparation of the auto show, which timely arranged and solved the difficulties and problems encountered in the preparation, and fully ensured that the preparations for the auto show could be carried out in an orderly and solid manner. _ _ Deputy Secretary of the Party Committee and Deputy Director of the Management Committee of the Economic and Technological Development Zone personally questioned this auto show and coordinated all aspects. Before the exhibition, several coordination meetings were held.

_ _ Huaan Automobile City Management Co., Ltd. provided the exhibition venue and made many contacts with public security, traffic police, law enforcement, fire protection and other relevant departments, which invested great energy in the success of this auto show. The vice mayor of the municipal government also visited the auto show site and spoke highly of it. The leading group for auto show preparation consists of three groups: investment promotion, publicity and logistics support. In order to ensure the smooth holding of the exhibition, all groups coordinated from top to bottom, divided troops to check the pass, and raced against time, which played a good team spirit and showed strong cohesion and combat effectiveness. The auto show has also been strongly supported by _ TV station, _ travel and entertainment channel, _ radio and TV newspaper and _ media network.

Second, vigorously publicize and actively attract investment. This auto show is the first time that the radio station has cooperated with _ _ Huaan Automobile City Management Co., Ltd. to undertake a larger-scale activity. To this end, we have the power of the whole Taiwan. Since March 22nd, the leaders of exhibitors have successively walked into the live broadcast room of our station to promote the auto show, and the traffic frequency has established an exhibitor group to communicate with the exhibitors. From April 5th, traffic frequency will set aside a special time slot in 10 every day to promote this auto show. During the three days of the auto show, a transparent live broadcast room with traffic frequency was set up at the auto show site, and a total of 25 or 5 hours of live programs were conducted. More than 20 people (hosts, directors and technicians) participated in the live broadcast, and all exhibitors' representatives participated in the interactive talk show in the transparent live broadcast room, and received more than 10000 interactive short messages on the spot.

The live program has been fully affirmed and praised by all exhibitors, and the audience has also recognized the live broadcast. Local television, newspapers, etc. Make use of the unique advantages of media resources, conduct extensive publicity and reports before, during and after the event, and create the atmosphere of the auto show to the greatest extent. The slogan of "the top event in the automobile industry, the car buying feast" has entered thousands of households through the propaganda of media such as FM88, 4FM88, 9Jiujiang Traffic Radio, _ _ TV Station, _ _ Tourism Entertainment Channel, _ _ Radio and TV News, and has formed a sensational effect in a short time. The investment delegation of the exhibition participated in the auto show of _ _, learned foreign experience and distributed publicity materials for face-to-face investment promotion. The investment delegation went to the major 4S shopping malls in our city to attract investment. Extensive publicity attracted 37 automobile manufacturers and dealers to participate in the exhibition, with 42 participating brands.

During the exhibition, * * * received about 654.38+million visitors and sold 1200 vehicles, which injected vitality into the once-depressed automobile market this year. Not only has it achieved good social benefits, expanded the popularity of _ _ international auto show, _ _ international convention and exhibition center and _ _ city, but also achieved direct exhibition economic benefits. At the same time, it also promoted the consumption of city-related service industries, which was well received by city and district leaders and exhibitors.

Summary of 2022 Automobile Promotion Activities 3

In order to carry forward the automobile culture, enrich the extracurricular cultural life of college students, promote the development of automobile culture on campus and in society, and create the style of autobots. Our department held the third automobile culture festival. This activity has been highly valued by department leaders. In fact, automobile culture is not only about beautiful women with beautiful cars, but also has deeper connotations.

Due to the lack of basic knowledge of automobiles, as "autobots", we have not formed a correct understanding of automobile culture. The purpose of this activity is to make students who don't know cars familiar with cars, understand cars and love cars through colorful activities, enrich the second class of automobile majors, provide a place for automobile lovers among college students to communicate and appreciate directly, popularize automobile culture and arouse contemporary college students' attention to the automobile industry of the motherland.

The opening ceremony of this activity was held in the most luxurious place in our hospital-the comprehensive building. This fully shows that the leading teachers of the college attach importance to this activity. The activity lasted for one month, mainly around four activity plates.

The most important thing is to train volunteers and make blackboard newspapers. During the activity, the professional teachers in the department showed some training equipment, dissected the whole vehicle and the main parts of the car on the spot, and introduced their functions. The car enthusiasts introduced the working principle of the car and the functions of the main components to the teachers and students who came to watch. For this car culture festival, our Youth Volunteers Association also cooperated, such as moving tables and chairs, arranging the venue for the opening ceremony and promoting various activities.

The advantage of this car culture festival is that students are full of passion and initiative. Reasonable grouping and orderly work. Cross-grouping and reasonable arrangement of automobile organization members are beneficial to

While working, it is also conducive to exchanges and cooperation. As the saying goes, there are advantages and disadvantages, and there are also many problems and shortcomings in the activity: the activity is not arranged in advance, so it is necessary to plan ahead and consider the details thoroughly. Some members are slack in the later stage of the activity and can't stick to it until the end.

Consolidate and enhance the advantages of continuing this activity. All organizations in our department always keep in touch, cooperate with each other, learn from each other and seek common development. Strengthen the self-construction of the association and improve the ability and personal quality of directors; Maintain a good work style, adhere to principles and concepts, and make progress in every activity.

To sum up, I think everything has two sides. You have done a good job in this respect, so there must be something you haven't done enough to correct and strengthen it. The revolution has not yet succeeded, and comrades need to work hard. We must keep up with the pace of the development of the college, actively do all the affairs of the association, and continue to develop! Keep moving!

Summary by: _ _

20__ _ _ _ _ _ _ _

Summary of 2022 Automobile Promotion Activities 4

Automobile promotion planning can make automobile promotion activities more rational and scientific, and make automobile promotion interact with various market tools by using the influence of market rules, and carry out the process of strategy design, strategy evaluation and strategy control.

First of all, I would like to thank the company for providing me with the opportunity to work as an automobile sales consultant, and thank the company leaders and colleagues for their concern and care for my work and life in the past three months. Through this opportunity, I have a deeper understanding of some professional knowledge I have learned, which makes me feel the power of what I have learned. After more than three months of study and work, I seriously thought about my work and recorded it as a phased summary of my work. At the same time, I reported my work to the company leaders and asked them to review and approve my employment application.

During the on-the-job probation, I studied and worked in the sales department. Car sales are new to me before. With the patient guidance of sales leaders and the enthusiastic help of colleagues, I quickly became familiar with the standardized operation process of automobile sales. Among them, I have mastered the quotation composition of various models, the process of automobile sales and the corresponding policies and regulations of the automobile industry.

In the work of the sales department, I have been strict with myself and do my daily work seriously; When you encounter problems you don't understand, consult your colleagues humbly and constantly improve and enrich yourself. I hope to be independent as soon as possible and make greater contributions to the company. Of course, when you first enter the sales department, your business level and sales experience will inevitably be insufficient. Here, I would like to thank the leaders and colleagues of the sales department for their guidance and careful help, and thank them for reminding me and correcting me at work.

After three months' study, I have been able to undertake the general vehicle sales business independently. I will continue to study hard in the future to improve my business ability and strive to become an excellent automobile sales consultant.

I hereby apply for becoming a full member, and urge the leaders to give me the opportunity to continue to exercise myself and realize my ideals. I will do my job well with full enthusiasm and create greater value and sales performance for the company.

Summary of automobile promotion activities in 2022 5

_ _ Co., Ltd., as the number one mini-car manufacturer in China, currently has an annual production capacity of 6,543,800+0,800, and the expanding _ _ Co., Ltd. is expected to reach 336,000 by 2000.

The products produced by the company include four series ***2 10 models: commercial vehicles, minivans, minivans and minivans. In February, 65438, the production of _ __spark mini-car began on October 20, _ _, which was the first production of _ _ brand cars in China.

_ _ * * * There are 400 dealers and 400 after-sales service outlets in 29 provinces, municipalities and autonomous regions in China. 20 _ _ * *, sales of cars 180, 188, an increase of 22 and 8% over last year. Through the popularity and reputation of _ _ Automobile Co., Ltd. in China, automobile sales have increased substantially over the years, and it is well-known in the target market.

Nowadays, it has become the ideal and ambition of _ _ Automobile Co., Ltd. to meet the needs of consumers with unique new models in a timely manner, so that people who know life can experience life better and provide the best and most favorable products for the market. To be a micro car, you need word of mouth. _ _ Automobile Co., Ltd. seized the opportunity to carry out further publicity in _ _ _ _ _ _ _ _ _ _ _.

Activity purpose:

1. In view of the characteristics of the mini-car market and target consumers' pursuit of good reputation, strong motivation and good after-sales service, meet the psychological needs of consumers.

2. Make use of the relaxed and fashionable psychology that people yearn for, and introduce new styles with personality, fashion and beauty, so that consumers can experience the relaxed mood after work.

3. With the help of the concept operation of _ _ small whirlwind, a new product list and double-row "small whirlwind" are launched to further improve the extraordinary space concept of products.

4, through activities to close the distance between consumers and cars, improve the brand image of _ _ automobile co., LTD. ..

Focus of activities:

1, for customers: pursue relaxed, fashionable and tasteful consumer demand, experience the true meaning of life and show individual taste.

2. For the company: understand the consumer psychology, see the market demand clearly, build confidence, strive to achieve good results and enhance the brand image.

3. For the industry: don't underestimate the competition of other brands, recognize the brand positioning and functional value of products, and don't fall behind.

Summary of automobile promotion activities in 2022 6

This activity * * * invited customers to _ _ group, and actually went to the store to sell X vehicles, with a turnover rate of x%, including X new customers. The activity costs _ _ yuan, and the good places in the activity are:

1, the atmosphere of this activity was warm, and a good atmosphere was created by using widely publicized materials (banners, prize KT boards, etc.). ) and host super-standard performances.

2. Fully publicize the network beforehand and afterwards. Before and after the event, posts were posted on major online media such as _ _ Foreign, _ _ Home, _ _ Net and _ _ Net, and they were continuously pushed to the home page, ensuring sufficient media exposure.

3. Be fully prepared in advance. Due to full coordination with relevant departments in advance, all materials were made, installed and cold meals were in place in time, which ensured the activities were carried out on time.

4.x's live hosting became the highlight of the event. Humor and detail control at the scene contribute to the atmosphere of the event.

Chen Chen in the marketing department has made rapid progress. Chen _ _ has always been responsible and careful in the design of event materials and the connection with advertising companies, such as the independent solution of event pictures and the repeated urging and strong demand for advertisements, and has put forward his own views many times, which has played a very good supplementary role in perfecting the details of the event.

What needs to be improved in the activity:

1, the activity details are not perfect. In the setting of table cards and table tags, some customers are unwilling to accept the number 4 because of the seat number.

Although the activity flow has not been affected, such a small problem will be paid more attention to in future activities. The devil exists in the details, and only when the details are in place can there be a perfect job.

2. Insufficient cost control. The budget expenditure of the activity is about _ _% of the sales profit. This activity is not sold, and because it is the end of the previous international auto show, the cost of this activity is 20__ yuan. High-standard activities did not promote existing sales, but only played a role in attracting public attention in publicity.

3. The confirmation of active materials and processes is not in place. In the early stage of the activity, according to the regulations, the bill of materials and implementation process should be sent to relevant departments. However, the confirmation of this work was not signed by the leaders in time. In future activities, the marketing department will strictly implement the activity flow regulations. There are still many processes and details to be improved in this activity. Please criticize and correct me.

Summary of 2022 Automobile Promotion Activities 7

1. Company provides product promotion.

In order to better thank our customers during the Spring Festival, Huanze automobile supplies are making profits, and our company has specially launched _ _ mesh grille products to cooperate with the promotion plan during the National Day:

1, new car on the market

Many manufacturers will launch their own new models during the Spring Festival to expand their product lines and improve their competitiveness. Holding this series of promotional activities requires a prelude to vigorous publicity, otherwise, it will be difficult for people to have trust in new products. In addition, there should be some concessions on the price.

Disadvantages of the Spring Festival promotion of new cars: there is no comparison in price. Most people think that the listing of new cars is not necessarily beneficial, and the more favorable should be behind.

2. Price reduction promotion

Due to the serious homogenization competition, the word "Didi" has become the main action of promotion. Price reduction promotion is the most common activity scheme in Spring Festival promotion activities. During the activity, according to different models, the original price was reduced by 1000 yuan and the discount was 10000 yuan.

There is a premise for price reduction promotion: avoid the premise price of the Spring Festival and take the opportunity to reduce the price during the Spring Festival. This method of increasing the price first and then reducing the price is not sincere enough in the eyes of most customers.

3, the Spring Festival car gift package

In order to attract consumers to buy, buying a car and giving gifts is also a common way for dealers. Gift packages that can be sent include: fuel card, car film, car damage insurance, commercial third party insurance, theft insurance and vehicle personnel liability insurance, excluding deductible insurance.

This is the most common way for car dealers, that is, giving gifts worth a certain amount to car buyers. Recently, more and more people send GPS. If there is such a word as "value package" in the advertisement of car dealers, it basically belongs to this category. Of course, there are also 4S stores that provide inventory.

Step 4 reward old customers

Recommended by friends and colleagues, this is the decisive factor that affects most consumers to buy a car. In automobile marketing, this is called word-of-mouth effect. Therefore, car dealers have used their brains in this regard. For example, FAW Toyota dealers have launched such activities: old customers who successfully introduce new customers to buy cars will receive thousands of dollars in rewards. If friends and colleagues really say how good the car he drives is, it's strange not to be moved.

5, packaging sales

Guaranteed sales means getting a good license before sales. When Hangzhou issued the "88" license plate, Tianjin FAW dealers adopted the sales promotion method of packaged sales. Because the license plate number starts with "88", these vehicles are very popular, and the only eight chartered cars of the dealer were robbed.

6. Buy a car with an interest-free mortgage

After the car buyer pays 50% of the car payment, the balance needs to be paid off within two years. A car of about 200,000 yuan can save at least 654.38+0,000 yuan in interest if it is purchased by interest-free mortgage.

The central point of the holiday promotion plan must be "really giving customers a discount", which is also the premise of promotion. By holding activities to attract more consumers and related people, automobile promotion activities are becoming more and more rich and extensive, and gradually form a group activity.

Summary of automobile promotion activities in 2022 8

_x Auto Club's exclusive "Feel Passion, Experience Wild" _ Auto _x road trip ended successfully. The activity is novel in form and rich in content, which fully embodies the subtle care of _ car dealers for _ car friends, creates a warm, happy and harmonious club service platform for _ car friends, and fully interprets the core concept of "cars create value-added life".

It enriches and expands the living space of the majority of riders, so that riders can truly experience the happiness of "flying their bodies and minds back to nature" with brand-new leisure activities, feel the pride and happiness of owning a car, feel the sincere gratitude and reward actions of all employees of _x Automobile Sales Co., Ltd., establish a strong emotional bond between riders and us, and improve their awareness of _ automobile brand. This activity was carefully organized and planned by _x Auto Club, and a lot of money was invested. With the concerted efforts of all employees, Qi Xin, Qixin made the following gratifying achievements.

1. The implementation plan of the activity is detailed and meticulous, which effectively reduces the mistakes in the preparation and holding of the activity and accumulates rich experience and reference materials for similar activities in the future.

2. The creativity of the activity is novel and unique, which caters to the desire of riders to communicate, experience passion and feel nature. It has been recognized and loved by _ riders, laying a good foundation for the construction of "word of mouth" channels.

3. The vast number of riders actively participated in this activity, fully recognized the content and form of the activity, put forward valuable opinions and ideas for the future development of the club, and formed a good situation of actively participating in various activities of the club and doing their best.

4. The teams in this activity cooperated actively and methodically, showing good team spirit. Conscientious, united and cooperative in all aspects of the activities, which embodies the good spirit of Revere Company.

5. Through the communication in the activity, the loyalty and sense of belonging of _ riders to _ brand have been improved, and a new channel of "word of mouth" marketing has been established. The media friends who participated in this activity personally felt the strong popularity of _ automobile in Daqing market, and gave high evaluation and affirmation in succession, which laid a deep foundation for better publicity and promotion of _ automobile's popularity and reputation in _ area.

6. Through the competition of driving skills on complex roads and beaches in this activity, the media and riders have a new understanding of the driving performance of _ car, which shows the superior driving performance and quality of _ car more effectively.

7. Through the unified formation and orderly command of _ cars participating in the activities, people along the way were left with a good impression of _ cars' neat lineup, bright colors, fashionable appearance and surging power, which further explained that _ cars creates value-added life and is the core business philosophy of a good car that ordinary people can afford.

8. Through the unified planning and arrangement of media publicity in the later period of this activity, as well as the collection and arrangement of information about _ riders and potential customers, the influence of _ brand in Daqing area was more effectively expanded, the brand promotion of _ automobile in Daqing area was accelerated, and competitors were effectively hit. Take the lead in raising the banner of cultural service marketing in _ area, fully occupy market share and improve sales performance.

Looking back on the whole activity, while taking stock of the achievements, some shortcomings exposed in the activity are also remarkable.

1. Due to the lack of detailed understanding of the weather and the itinerary of some riders during the 11th National Day, the time for some riders to participate in this activity could not be determined in time, and they did not gather and set off in time according to the planned time.

2. Because the riders participating in this activity are not very familiar with each other, and they have not built a communication platform for riders in advance, some riders are not enthusiastic about participating in the interactive session during the activity.

3. Because we don't know the situation of the event site, the area is too small, which can't achieve the expected warm effect of collective sitting around for dinner, resulting in some dinners unable to play interactive games.

4. Due to the binge drinking of some staff, the closing work of the event was not specific, and the local scene was chaotic.

Through the above serious and objective analysis and summary of this activity, we can clearly see the gratifying achievements and insufficient factors in this activity.

Through the successful holding of "Feel Passion, Experience Wild" _ Auto Hu Ji Tumo go on road trip, it fully reflects that _x Automobile Sales Co., Ltd., as a distributor of _ Auto _ region, actively responds to the call of _ Group and carries out various forms of cultural service marketing, which brings subtle care to the majority of _ riders, brings the core concept of value-added life, and really occupies market share, promotes sales and greatly promotes cultural service marketing.

Effectively improve the popularity and reputation of _ brand. Although there are still some aspects in the activity that need to be improved and perfected, we are determined to make persistent efforts in the future work, create a better and more perfect network service platform for all friends who have bought and will buy _ cars, create more and more valuable cultural life spaces, and more effectively implement the strategic guiding ideology of _ Group's "service first, network wins, and create brilliance again", so that _ cars can take root in this land and achieve fruitful results.

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