? Exclusive in the later period

LatePost learned that Wendy, chief operating officer of Netease YEATION, resigned at the beginning of this month and will officially leave in July.

Shi is one of the core executives of Netease entrepreneurship. According to the Evening Post, Shi is in charge of two of Netease's five entrepreneurial centers, namely the commodity center and the marketing center. Supply chain center, product technology center and user operation center (customer service) each have a person in charge, and all four report to CEO Singo. Five people form Netease YEATION Management Committee to make collective decisions.

After Shi left office, all his superior-subordinate relations were handed over to Liang Jun.

A person close to Shi said that her resignation was mainly due to "personal reasons", rather than not recognizing the future development of Netease YEATION, and she would choose to "take a break" after leaving.

Netease YEATION replied to LatePost, "Recently, Shi resigned for personal reasons. The company thanked her for her contribution to Netease YEATION business and wished her all the best in the future. In the future, Netease YEATION will continue the collective decision-making mechanism of the previous management Committee. "

Shi joined Netease in April 20 18. Prior to this, she worked in roland berger and Goldman Sachs, and founded the second-hand car platform "Another Car" on 20 14. After 20 17 Company was acquired by Chezhibao, she became the president of Chezhibao. "Wendy is very capable and her style is biased towards foreign companies, which is more standardized and serious." A former Netease recruiter commented.

Under the leadership of Shi Wen, she participated in promoting the transformation of Netease education. Netease YEATION was established on 20 16. In the first three years, it was more of a "platform" game, emphasizing GMV and expanding categories. However, consumer feedback is not good, and the inventory at the production end is serious. 20 19, Netease YEATION began to transform into a brand after the new CEO Liang Jun joined.

Former Netease recruiters said that next, the focus of Netease YEATION may be in the foreground (different from the production end of the supply chain), including traffic mining and brand building.

"The conclusions of each stage are different, but overall, both the' (user) silent mention rate' and the brand praise rate are rising." A YEATION person familiar with this research said that brand building will be the next focus of Netease YEATION. (Li Shiyun)