How to write an investment plan

First of all, the investment promotion objectives for next year are as follows:

1, improve your business level, study more, communicate with the staff of this department, and discuss relevant investment promotion knowledge and departmental work;

2. Communicate with people in the same industry and explore innovative investment knowledge;

3. Understand relevant information, communicate with leaders and other departments in time, discuss together, and further improve according to the actual work of this department;

Second, increase customer resources as much as possible.

1. Sincerely and politely receive interested customers and visiting groups.

2. Collect customer resources in cities where Taiwanese businessmen gather, learn from other people's successful investment cases and learn from other people's failures, so as to achieve their own work.

3. Keep abreast of relevant industry trends through regular contact and interaction with customers.

Third, stabilize existing Taiwanese businessmen and introduce other mainstream brand manufacturers.

1. We should not only pay attention to new investments, but also serve existing manufacturers, extend our greetings to them during festivals, actively solve their practical problems and make them feel at home.

2, combined with the actual situation of the department, learn more about and introduce other interested or mainstream brands of manufacturers, as far as possible to stabilize the existing enterprise manufacturers, while forming a stable development trend.

3. Communicate with leaders and relevant departments in time to ensure the correct work.

Fourth, actively promote the development zone in this city to let more Taiwanese businessmen know.

1. Seize every opportunity to communicate with Taiwanese enterprises, let them know about Dezhou Economic Development Zone, and introduce a number of existing preferential policies to Taiwanese enterprises.

2. If there are any activities in the city or district, contact all Taiwanese businessmen in time as far as possible and invite them to the development zone for on-the-spot investigation. In the new year, actively carry out investment promotion work, so that your business ability can be more exercised and improved, and also make your work have more excellent results.

Through the implementation of the work plan, we will effectively improve work efficiency, give full play to personal subjective initiative, set high standards for ourselves, and strive to contribute to the development of investment promotion work of the Taiwan Affairs Office.

Investment proposal (1)

I. Principles of Investment Promotion (omitted)

According to the strategy of this investment invitation, formulate relevant negotiation principles and operational procedures.

Second, the investment strategy

Relying on the strong potential energy caused by the original brand in the market, it is easy to win the trust of dealers.

According to the principle of commercial interaction among brands, the functional zoning of floors integrates local scientific laws.

Strictly control the level of investment brands and use their own advantages to attract bright brands at home and abroad. This is the premise of ensuring the overall level of hierarchy.

The store adopts a fixed-price lease system and adopts high-end prices.

The investment strategy of shops has broken the conventional situation of attracting investment only in the past.

Cooperate with relevant government departments, play public welfare cards and hold regular cultural performances at the same time.

Third, brand image positioning.

In view of the high level of potential consumption in this business circle, this investment object should also have a good brand awareness. Make use of systematic brand communication strategy to create a big stage for international and domestic famous brands to gather. Tianhe City Plaza will be guided by the service brand and personalized mode, and promote its status as an industry symbol and a pioneer image in the business circle through rapid publicity.

Fourth, the basic implementation plan

Basic basis of positioning

(1) brand image determination principle

Tianhe City has formed an inherent brand image in its business model and strategy for many years, which is a fact that other shopping malls cannot easily change. But in a stable image position, we should be good at digging and changing. With the progress of society and the update of the trend, the business model is constantly adjusted to keep its position of "young, fashionable and high-grade" forever and become a model of modern shopping centers.

② Complementary principle

In the existing Tianhe City Shopping Center, the existing products stabilize customers with high quality and high service standards; Constantly innovate, create a new concept of shopping center and create a high-quality lifestyle for Guangzhou people.

③ the principle of format evolution

Traditional shopping malls are just shopping places. With the improvement of people's living standard and the change of consumption behavior, leisure shopping has become the mainstream. Leisure, catering and entertainment will greatly meet the needs of consumers outside shopping, and its scale will also exceed the scale of shopping.

④ the principle of business circle expansion

Because of the positioning of high-end commercial market, we should fully consider the whole area around Tianhe City in the positioning of our consumer groups, expand the service radius and business circle, attract more high-quality consumer groups, and realize the sustained prosperity of shopping malls.

Commercial activities (omitted)

Verb (abbreviation for verb) shopping mall layout

Tianhe City Mall is positioned as a high-end commercial center, and its customers are: 1, an internationally renowned brand and a well-known domestic brand manufacturer; 2. International chain groups.

1, major projects

Basement 1: high-end supermarket leisure series.

First floor and second floor: imported cosmetics (CD, breeding hall, Guerlain, etc. ), high-grade jewelry (Xie Ruilin, etc. ), world-class clothing (Armani Dzheniya, etc. ), advanced watches, advanced leather goods (Louis Vuitton, etc.). ), high-end handicrafts, high-end pens.

High-grade women's clothing series, casual wear, handbags, women's accessories, boutique shoe stores, boutique pants stores, ladies underwear.

High-end men's wear series, Hugh high-speed line clothing, leather goods, men's accessories, boutique shoe stores, boutique pants stores, men's underwear, ties.

Children's wear, top-grade bedding, imported jewelry store, exquisite handicrafts, sportswear, sports equipment.

The third and fourth floors: mobile phones, home appliances and high-tech products.

Fifth floor: catering.

Sixth floor: entertainment and leisure.

2. Support projects

A, furniture, fabrics, antiques, galleries, kitchen supplies, bookstores.

B, KFC, Japanese sushi, tea shop and bar.

Six, staffing plan:

1, investment manager 1, need to have practical experience in the marketing of the industry where the project is located (especially good at investment operation), know how to plan, be good at management, and have excellent negotiation skills and personality charm.

2. A number of regional investment managers, who are respectively responsible for the work of the project investment area: regional managers should have certain investment operation experience, be good at persuading and encouraging negotiations, and have team spirit, obedience consciousness and overall situation concept.

There are several regional marketing managers whose main responsibilities are to help develop the market and complete the sales. Marketing managers should be honest, diligent, dedicated, have good communication and organizational management skills, and be able to work in other cities for a long time.

4. A number of business assistants, whose main duties are to help front-line investment personnel do a good job in housekeeping (materials, calls and letters, people coming to negotiate, information collection, etc.). ) and conference organization.

5. Copywriting, graphic design, wiring, reception staff and other service personnel.

After the investment team is established, it must be trained. On the one hand, it is also a running-in process to let the team know the project status, products, investment strategy and operation steps through training. Investment training mainly includes the following aspects:

1, project and product knowledge, so that team members have a clear understanding of the project status.

2, communication skills (such as answering the phone, reception language, negotiation skills, manners, etc. ) to cultivate the professional sense of team members.

3, investment expertise (investment process, negotiation skills, answering the phone, matters needing attention, etc. ).

4. Main points of investment promotion (explanation of investment promotion strategy, contract explanation, etc.). ).

After the start of investment promotion, there are many practical tasks. Based on the core concept of products, write investment promotion documents, formulate investment promotion manuals, formulate media release plans, prepare contract texts, and prepare promotional materials for various products and projects. The necessary preparatory work will lay a good foundation for attracting investment. Only by effective communication and mastering the negotiation and control skills of the "renter" can the investment promotion work proceed smoothly.

From the release of the first investment advertisement to the first consultation telephone, investment promotion has entered the practical operation stage. The process from the first call of the "renter" to the signing of agreements between the distributors and agents, the main partners of investment promotion, and the sale of products is the core part of the whole investment promotion work, which directly determines the quality and quantity of investment promotion, and also determines the success or failure of the whole process. The main purpose is to attract good "renters" to join the enterprise system and bring products to the market. In order to attract renters, effective communication is very important.

The whole process of contacting the "renter" in investment promotion is generally as follows:

The first information processing (letters and telephone calls)-the first information reply-the second information processing (the second letter, reply, consultation and negotiation)-the second information reply (information upgrade → selective sending of substantive materials)-sporadic orders from China Merchants Headquarters (door-to-door negotiation and contract signing)-China Merchants conference planning preparation (national conference, regional conference)-release of conference invitations (invitations).

In this process, the first thing to face is the processing and screening of "rent-seekers" information. After a good investment advertisement is released, China Merchants Headquarters will face a lot of feedback information. For the first telephone call or letter, it is mainly important to classify the "rent-seekers" according to the established investment area, record the name, address, telephone number, basic situation and existing problems of the rent-seekers, and send the other party's basic information about products and projects to the other party (including in this process, there is no need to explain too much about attracting investment to the inquirers on the phone, and there is no need to answer the questions raised by the "renters" in a hurry (mainly to avoid "renters" In the second consultation process after the lessor has studied the relevant materials, the investment promotion department should selectively introduce the investment promotion situation and product information, and send some content materials that the lessor focuses on according to the sincerity shown by the lessor, so as to invite the other party to participate in the investment promotion meeting.

For some "tenants" who are eager to know the situation, the investment promotion department should have a special person responsible for reception and negotiation, lead visitors to visit the project, understand the operation plan, and avoid losing "franchisees".

Face-to-face communication is still the most intuitive and effective way, and the successful development of China Merchants Association is a key step for "renters" to join. Before negotiating with the "renter", it is very important to prepare some details, such as the layout of the investment office, the working status of the personnel, the reception of visitors, etc., which directly affect the outcome of the negotiation. In the process of communication, we should skillfully convey the following information to visitors.

1, strength: cooperation with the strong can be stronger, and franchisees hope that the enterprise will be strong and relieve worries.

2. Firmness: Firm belief and powerful promotion strategy will make franchisees feel the determination to promote the project. It is the best way to illustrate the strength of the project with figures.

3. Credibility: It is impossible to unite powerful dealers by exaggerating blindly. Sincere and well-founded attitude and maximum consideration for the "lessor" are the basis for the common development of both parties.

4. There are ways: detailed and feasible marketing methods are very attractive to dealers.

5. Benefits: In the final analysis, there must be rich profits for successful promotion, and the benefits left by the project to franchisees should also be considerable.

Signing a contract with the "renter" to collect rent and deposit will bring the overall investment promotion work to an end, and the subsequent sporadic investment promotion work can draw some strength and shift the work center to the comprehensive promotion stage of products.

In the process of attracting investment, we have to deal with a lot of information and participate in a lot of negotiation, persuasion and training. The work content is very trivial, and we will encounter some specific problems in the actual process. Giving good answers to the questions raised by "renters" will greatly enhance their confidence.

Seven. Job responsibilities of merchants

Deputy General Manager/Manager of Investment Promotion Department

Main responsibilities:

According to the guidelines and requirements of shopping center management, formulate the plan of China Merchants Department and organize its implementation.

Responsible for the overall planning, layout, product mix and coordination with manufacturers, the overall planning and promotion of the company. To ensure the achievement of various business indicators of the mall.

Organize and manage investment promotion and planning teams, and train and guide investment promotion personnel.

Responsible for the review of manufacturers' introduction, personnel recruitment, promotion plan, relevant contracts and communication fees of China Merchants Department.

Investment Promotion Supervisor (4 persons)

Main responsibilities:

Responsible for the investment promotion, layout and product combination of the whole floor, and coordinate with the manufacturers to ensure that 100% products are recruited.

Cooperate with the overall layout of the company and complete the indicators issued by the company.

Leased equipment engineering installation management and electrical management (2 persons) (personnel provided by the developer)

Main responsibilities:

Leased equipment engineering installation management, electrical management, overall project operation and maintenance management of the mall, and at the same time meet the normal opening.

Assist the manager in his work. Strictly review the business qualifications and check-in procedures of merchants.

Responsible for the daily management of the lessee, and urge the lessee to earnestly perform the investment contract.

Planning Supervisor (1)

Main responsibilities:

Carry out the strategic policy of the company's business development, cooperate with investment promotion and business needs, formulate the company's advertising plan and organize its implementation in combination with the actual situation.

Responsible for the overall planning of publicity and deployment of shopping malls, put forward constructive suggestions, and make overall arrangements for promotion, layout and art design.

Eight, shopping mall rent forecast (omitted)

Survey of surrounding rents (omitted)

Follow-up: Shopping Mall Investment Management

Principles of investment management (omitted)

Investment Proposal (2)

Recently, the Environmental Monitoring Center of China Interior Decoration Association issued a warning that kitchen pollution is becoming another "invisible killer" endangering human health.

The oil fume exhaust gas produced in the kitchen contains carbon monoxide, carbon dioxide, nitrogen oxides, benzopyrene with strong carcinogenicity and many other substances that are seriously harmful to human body. The oil mist produced by cooking oil heated to about 270 degrees and the polymer of waste gas produced by liquefied gas combustion will lead to chromosome damage and mutation in human cells and become one of the "invisible killers" who are prone to aging and illness.

Women's long-term exposure to high-temperature oil fumes while cooking in the kitchen will increase the risk of lung cancer by 2-3 times. The research of lung cancer research group led by Professor Zhou Caicun, director of Tongji University Cancer Institute, shows that kitchen lampblack produces toxic smoke, which worsens the local environment of the kitchen. Toxic smoke irritates eyes and throat for a long time, damages respiratory system cells and easily causes lung cancer. According to the survey data of malignant tumor incidence released by Shanghai CDC, lung cancer has become the first malignant tumor in this city, the incidence of lung cancer is second only to breast cancer, and the mortality rate is the first. In recent years, the incidence of female lung cancer in Shanghai has risen rapidly. Among the risk factors of lung cancer in non-smoking women, more than 60% of women are caused by long-term exposure to kitchen fumes.

People can't help asking: Why is there still oil smoke and waste gas in the kitchen after using the range hood?

Due to many factors, all the range hoods currently used can only remove most of the kitchen fume exhaust, and the fume exhaust emissions are less than 70% of the total smoke. Because it is beyond the suction range of the range hood, a considerable amount of oil fume exhaust gas floats and remains in the air. If the suction range of the range hood exceeds a certain range, it cannot be sucked out. Whether it is its power or its grade, there is a problem, that is, the oil smoke can not be discharged, which is its defect.

Any product is not complete as long as it cannot completely solve the fundamental problem. In order to keep improving, the matching device of the range hood of the invention completely solves this problem. The range hood that can't completely solve the fundamental problem can completely solve the kitchen lampblack emission by spending several thousand yuan, and its existence value far exceeds the cost of buying a range hood.

Mr. Yan Ping, the inventor of life science health products in China, a famous entrepreneur in Jiangsu Province and the founder of Nantong Yongle Jiu Hao Biomedical Technology Co., Ltd., takes protecting human health as his own responsibility and adheres to the purpose of "pursuing health and benefiting mankind". On the basis of many invented products to protect life and health, after years of painstaking research and repeated demonstration experiments, with strict scientific principles, precise structural ideas, practical and beautiful design, combined with the principles of air flow mechanics, life and health science, polymer chemistry, material engineering and other disciplines, combined with kitchen culture, another product to protect life science and health-the healthy skirt cover of range hood was invented and grandly launched.

The appearance of this range hood accessory product ushered in another kitchen revolution, adding a protector to human health. In human history, it is the first time to wage war on the "invisible killer" of secondary pollution in the kitchen.

The pursuit of health is the ultimate goal of mankind. The birth of a product that guarantees life and health is bound to be loved by people and sought after by the market. Whoever owns such products will have wealth and health.

In order to bring this product to the market as soon as possible, protect human life and health, and benefit mankind as soon as possible, we are now inviting strategic partners for the whole world.

Several issues worthy of consideration by partners:

1. Is there a market for the products of the investment project?

The production cost of this product is about RMB 100 per set, and the retail price is about 200 yuan. There are more than 350 million families in China, and every percentage increase in sales of range hoods in families and markets is geometric.

2. The product market competitiveness of the invested project?

Because it is a patented product, it has its own intellectual property rights, is a monopoly operation, has no competitors, and has a complete operation plan.

3. The vitality and after-sales service of the invested project products?

The production and use of this product is pollution-free, and consumers can install it by themselves without worries.

Experts from international authoritative new product research institutions point out that a popular product or service must have the following characteristics:

1, simple mechanism and convenient use.

2. Have a distinct personality.

Besides the original function, it has additional functions.

4. It can meet people's psychological and life needs.

5. It can satisfy people's feelings that they like genuine and handmade products.

6, can make people feel kind and concerned.

7, can satisfy people's curiosity and thirst for knowledge.

8. Commodities contain factors aimed at health and longevity.

The invention of the healthy skirt cover of the range hood completely conforms to the above characteristics, so the patented product of the invention is a product with great market potential and broad development prospects.

People with foresight and insight can jointly develop this kind of healthy product with huge market potential as long as they have certain financial strength (strategic reserve is more than 50 million yuan).

In addition, to seek an operation general manager in all provinces of China, it is necessary to have certain economic strength (the project operation fund is 3 million yuan), operate according to the company's plan, become a boss easily and make a lot of money easily.

Project status:

Invention patent number: * * * *, range hood matching device, oil fume emission capacity 100%. The manufacturing cost of each set of products is about 100 yuan, and the retail price of each set is above 200 yuan. In order to avoid unnecessary intellectual property leakage and disputes, detailed information is not provided for the time being, and detailed intellectual property documents can be provided after the interview and cooperation, and you can consult and verify with the State Patent Office.

Regional investment plan:

A distribution company is established in each province, and the general manager is responsible for it. First-and second-level agents are recruited from the following cities, and each city agent receives a market deposit of 300,000 yuan for patented products. Before there is no provincial agent in the province, municipal agents can also negotiate directly.

Product price: The production cost of this product is about 100 yuan, the market selling price can be above 200 yuan, and the net profit of each machine is above 100 yuan. Compared with the price of range hood 1000-6000 yuan, the price of this product is only Mao Mao Rain, which is completely acceptable by the market. The problem is not the price, but the value.

Benefit analysis: Based on the calculation of ten prefecture-level cities in each province, each city can sell at least 50,000 sets of products, that is, each province can sell at least 500,000 sets. Based on the profit of each agent or dealer of 20-30 yuan per level, the annual gross profit of each provincial agent can reach 1 1,000-10.5 million yuan, and the annual gross profit of each prefecture-level agent can reach 65,438+.

Marketing plan: there is a detailed and complete marketing plan, which is not provided for the time being because it involves trade secrets. It needs to be provided after an interview and cooperation.

Contact information:

Contact: General Manager Yan