What does it mean to see IVR mentioned in the text message?

IVR is a direct translation of interactive voice response, usually translated into automatic voice response.

IVR, namely voice value-added service, is a service started by mobile operators in 2002. Mobile phone IVR is divided into two brands: audio-visual interaction and entertainment online. Unicom's IVR brand is Unicom.

At present, sp operating IVR services include Thunder Promise, Tencent, Honglian Ninth Five-Year Plan, Sina, etc. Among them, Tom's Thunder Wuji occupies 70% of the domestic market share. According to the forecast of China Mobile, the domestic market scale of IVR business will reach RMB 2.5 billion in 2004. Of course, this figure is relatively optimistic. But it is undeniable that IVR will also become one of the heavyweight services in wireless value-added services.

The existing IVR services include color ring tones (mobile self-operated), online song ordering, voice information service, voice games, multi-party conferences, background music calls, chatting and making friends, and so on. In essence, IVR service mainly replicates the previous business model of voice stations, and also provides topic chat and peer-to-peer chat services with virtual identities.

At present, the entry threshold of IVR business is mainly reflected in the difficulty of applying for IVR business qualification.

The technical threshold of IVR service is actually quite low. SP applies to the operator for accessing the number resources, buys the corresponding voice platform equipment to connect with the operator's voice gateway for signaling/traffic relay, builds its own business system (the software and hardware scheme is very mature), and creates its own voice business process, so as to launch IVR services.