What are the marketing plans for the official WeChat account SMS in the travel ticketing industry?

Any product has advantages and disadvantages. The key is to find the one that suits you. Below, Bian Xiao will talk about some of my personal views for reference only.

Tourism can be said to be a hot industry in the domestic market at present, and the market competition is also very fierce. Tourism can no longer rely on the traditional price model to attract customers. The tourism industry must adapt to the development of the times, introduce new marketing methods, carry out information reform, and find a new direction of SMS WeChat official account marketing, which has also become the winning point of the tourism industry.

I. Potential consumers

1. Travel ticketing industry and other related industries.

2. Taxi companies and related transportation industries.

Second, the industry characteristics and characteristics

1. The timeliness of tourism information is of great help to customers' needs.

2. It has a wide influence on the propaganda of tourist attractions.

3. Rent a car or travel-related vehicles can solve the worries of customers in time.

Third, the scope of application and application categories of the industry

1. Service news can release tourism information, attract customers, apply to a wide range of people and achieve good results.

2. The official account information of SMS WeChat of scenic spots promotion and tourist routes is directly sent to potential customers to realize cross-regional and cross-time promotion.

3. Business promotion, car rental, hotel industry, etc. Book a car, room, etc. To achieve efficient customer management and improve customer satisfaction.

4. Send consumption points, holiday wishes, birthday wishes, etc. Give it to customers through SMS WeChat official account platform, thus subtly increasing the trust in our tourism products.

5. Take care of members regularly to form a stable membership relationship. You can also use the SMS WeChat official account ticketing platform to send holiday wishes to members on holidays.

As can be seen from the above, through the official account platform of CITIC Rongda SMS WeChat, visitors' address book can be established, and information such as travel agency introduction, customer service hotline and latest activities/routes can be sent to tourists' mobile phones for easy viewing and browsing at any time; Sending scenic spots, traffic routes and other information to tourists' mobile phones can be considerate and subtly enhance our marketing influence.