Mid-Autumn Festival restaurant marketing activity plan

Activity plan for restaurant marketing during the 2021 Mid-Autumn Festival

In order to ensure the smooth development of the activity, it is often necessary to make detailed preparations for the activity plan in advance. The activity plan is a detailed description of each specific activity to be carried out. Detailed analysis of each step and a written plan developed after research. So how should the activity plan be formulated? The following is the activity plan for restaurant marketing for the 2021 Mid-Autumn Festival that I have carefully compiled. It is for reference only. I hope it can help everyone.

Mid-Autumn Festival restaurant marketing activity plan 1

1. Purpose of the activity

To gather popularity and stimulate consumption through Mid-Autumn Festival promotional activities and advertising. The purpose is to increase sales revenue and profits. On the other hand, it leaves a good impression among consumers, strengthens the confidence of consumers and corporate employees in Swan Lake Restaurant, enhances brand awareness and reputation, and affects consumer brand loyalty.

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　X month x day - x month x day (specific time to be determined)

IV. Activity content

1. On-site quiz activity

A special lantern riddle area is set up, and colorful lanterns (red lanterns) with riddles are hung at the event site. All lantern riddles are regardless of difficulty. Anyone who guesses correctly will receive xx yuan of consumer coupons.

During the event, xx lantern riddles can be displayed every day, and xx can be displayed during the Mid-Autumn Festival.

Lantern riddle cards are small wood-carved cards, about the same size as amulets, with simple appearance and high collection value. One side has the Swan Lake restaurant logo and the other side has a lantern riddle. If the guest guesses correctly, they can take it off and send it to the prize collection area. The lantern riddle plate is wrapped in a red sachet and given to the guest. (The Swan Lake logo is also printed on the outside of the sachet)

2. Giant mooncake

Make a mooncake with a diameter of x meters, place it in the hall for publicity, and give it to the scene on the day of xx A big treat for each guest.

Prepare cameras and printers. If guests want to take photos with giant mooncakes or themed areas, we can provide services. Guests who spend more than xxx yuan can take photos for free, other guests will be charged x yuan each time.

Contact the giant mooncake manufacturer in advance. If the restaurant cannot make it, you can contact other places to use it as a promotional selling point.

Giant mooncakes should have an auspicious name. The specific name can be collected from the society and hyped by newspapers. Confirmed adopters can get a table for the August 15th reunion banquet provided by Swan Lake, worth xxx yuan.

After 7pm on August 15th, guests who spend money in the restaurant can participate in the giant mooncake tasting event. The restaurant executives, employees and guests held a cake-cutting ceremony together and delivered it to the customers. Guests who cut the cake can also wait for the honor of delivering the cake they cut to their family and friends in person to express their deep affection.

3. Send peace

Set up a Mid-Autumn themed area in the dining hall, decorated with themes such as the moon, rabbit, Chang'e, Wu Gang, osmanthus, etc., and the production materials are foam, etc. Items are enclosed by a courtesy fence and cannot be approached.

Hang the peace charm on the laurel tree used for decoration in the hall, symbolizing peace, reunion and preciousness. The peace symbols are made of red silk and small wooden plaques, each of which is novel and unique. Guests who spend money in the restaurant can choose a peace charm they like and give it to their family and friends to wish them peace and happiness.

Each table will receive one peace talisman. If necessary, each can be sold for xx yuan.

4. Family portrait reunion banquet

The head chef launches the August 15th family portrait reunion banquet set menu, ranging from xxx yuan to xxx (can be determined according to the actual situation of the restaurant) .

During the event, all guests who book a reunion banquet package with a meal reservation of less than xxx yuan will receive a free fruit plate, free photos with the scenery in the restaurant, and free lantern riddles.

During the event, guests who book a reunion banquet package of more than xxx yuan in catering will receive a free luxury fruit plate, a Swan Lake mooncake gift box, free photos with the scenery in the restaurant, and free lantern riddle guessing.

During the event, guests who book a reunion banquet package of more than xxx yuan in catering will receive a free deluxe fruit plate, a deluxe Swan Lake mooncake gift box, free photos with the scenery in the restaurant, free lantern riddle guessing, and you can do it yourself Write a blessing on a Kongming Lantern.

5. Couple’s Banquet

The head chef will launch a set menu for the August 15th Couple’s Banquet, ranging from xx yuan to xxx (can be determined according to the actual situation of the restaurant).

Guests who book a couple's banquet package will receive a free fruit plate, take photos with the scenery for free in the restaurant, and guess lantern riddles for free. Mid-Autumn Festival restaurant marketing activity plan 2

The Mid-Autumn Festival is approaching, and homesickness for the country and family is lingering in my heart. But for everyone who is far away from home, the brilliance of the bright moon knows no boundaries, and everyone can feel its comfort. Just like the care of the motherland for her people, and the comfort of a mother for her children, they will not be ignored because of the distance across the ocean. , will not be blocked by thousands of rivers and mountains, as the saying goes, "Thousands of miles lead to the beauty of the moon". September 22, 20xx is the Mid-Autumn Festival, an ancient festival in China. Maybe some people still ask why August 15th is called the Mid-Autumn Festival. The simplest explanation is that August 15th is in the middle of autumn, so it is called the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by admiring the moon, eating mooncakes and carrying lanterns.

The Mid-Autumn Festival, like the Lunar New Year, is a time for family reunion. On the night of the Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the brightest and most beautiful. Every household puts fruits, moon cakes and other food on the table in the courtyard. The whole family eats moon cakes while admiring the moon. It is just like "the moon in the sky holds it out, and all the people in the world look up to see it." What a beautiful scene it is. . On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the theme of Mid-Autumn Festival:

1. "Bring the Moon Home"

During the event, if you spend more than 100 yuan, Give a keychain with a moon hanging on it. The moon keychain has various shapes and is exquisitely made. It has some blessings engraved on it: such as happy Mid-Autumn Festival, blessings for happiness, peace, happiness, etc., as well as some poems and phrases describing the Mid-Autumn Festival and the moon.

Operating instructions:

1. The keychain is customized by the shopping mall, and the customization quantity is determined based on the restaurant’s sales. The customization cost of each keychain is controlled within one yuan.

2. Engraving the name of the restaurant on the keychain can also be combined with a blessing, such as "_The restaurant wishes you a happy Mid-Autumn Festival".

3. Go to the designated location of the restaurant with your shopping receipt to collect it, 100 yuan each, 200 yuan each, and so on. Stamp the receipt after receiving it.

2. Random lottery activities

After the customer pays the bill, the cashier can tell the customer to go to the designated location to draw the lottery. The customer only needs to hand the bill to the designated person, and the customer will have A chance to draw a random lottery. The prizes of the lottery can be: "All drinks are free today", "A free dish of __ today". Other notes may be "Next time you bring a guest, you will only be charged a fee", "You Today’s dessert is free” and other offers. You can set awards according to the specific conditions of the restaurant.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

3. Give special discounts to the Mid-Autumn Festival set meals

In order to promote and create a Mid-Autumn dining atmosphere, restaurants have launched new varieties of Mid-Autumn set meals. At the same time, in order to attract more customers to order, we can Special discounts are given for Mid-Autumn Festival packages. The content needs to be carefully planned, so I won’t go into details here, it’s just a reference for the theme activities.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

4. Customer Speech Mid-Autumn Festival Night

When customers are dining, the restaurant can tell the guests: "Who is willing to come on stage and give a short speech in 30 seconds or 40 seconds?"

The person who gets the most enthusiastic applause will get free meal today.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

5. Special guest promotions

The restaurant will issue VIP cards to important guests or specially designate the number of guests tonight. For example, if the VIP card number is 922, it is the most important. guests, there are special services and discounts.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

The following four theme marketing plan planning themes do not specify the operation content. You can operate it according to the situation of the restaurant and hotel, so I will not go into details here. You can learn from the theme of the Mid-Autumn Festival catering and hotel marketing plan, or you can come up with some good ideas based on the ideas here. There is still more than a month until the Mid-Autumn Festival, so everyone still has time to plan in detail. Mid-Autumn Festival restaurant marketing activity plan 3

Based on the actual situation of the restaurant and the traditional national customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and achieve both economic and social benefits of the Mid-Autumn Festival restaurant, The following restaurant Mid-Autumn Festival promotional activity planning plan has been formulated.

1. Target market analysis

The customers of this restaurant are mainly middle- and upper-class people and government agency staff, but many of them are also mass consumers from surrounding communities, which requires the restaurant to On the basis of improving the grade, the popular consumption needs of the people around the restaurant must be taken into consideration.

2. Pricing strategy

1. The meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered, and discounts can be used (it is recommended to use this method) method) or directly reduce the price.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The price of the Mid-Autumn Festival set meal (explained below) should not be too high, and the per capita consumption should be controlled at 50-80 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, reaching the lowest price around the Mid-Autumn Festival (but it must be set based on the restaurant's net profit).

3. Marketing strategy

1. Make a set meal specifically for the Mid-Autumn Festival, which can be divided into affordable, middle and high school according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and mooncakes can be given as gifts (the price does not need to be too high).

2. If one person in the family has a birthday on August 15th, with valid documents (household registration book and ID card), you can enjoy a 15% discount on dining at a restaurant (depending on the restaurant's price) actual decision) offers. It is recommended to recommend the Mid-Autumn Festival package to them.

3. If your mobile phone or landline phone number ends in 815 (within Guangzhou area), you can enjoy a 15% discount when dining in a restaurant with valid documents (household registration book and ID card) (according to the restaurant actual decision) offers. It is recommended to recommend the Mid-Autumn Festival package to them. It would be best for the restaurant to contact these people directly.

4. Since this restaurant does not have accommodation services for the time being, it can work together with other large hotels that mainly focus on accommodation to introduce customers to each other. This can increase the customer base and reduce some related expenses. Special cars can be used to pick up and drop off these customers, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to the Mid-Autumn Festival after the meal (the name, phone number, address, and website of the restaurant should be printed on them).

6. The event will be held from August 10th to August 20th of the lunar calendar.

4. Promotion strategy

1. Near the entrance of the restaurant , place outdoor advertisements at railway stations and bus stations (outdoor advertisements mainly use inkjet printing and a combination of banners).

2. Combination of TV, street banners and newspaper advertisements.

3. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the original restaurant. Be careful to use appropriate language and mainly introduce the latest activities of the restaurant.

4. Make a pop-up advertisement or a relatively large FLASH animation advertisement or banner online. The processing of web animations and images must be consistent with the marketing content.

5. Flyers can also be used for advertising, but the quality of the flyers must be high.

Note: You can choose several types of the above advertisements at the same time. The focus of promotion is in the urban area, and it can also be promoted to surrounding counties and cities. The advertising audience must be at least 150,000 people.

5. Other related strategies

1. Security must ensure the safety of the restaurant.

2. Adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined in the future).

3. Play some high-grade and elegant music in the hall.

4. The restaurant kitchen needs to have good logistics. While ensuring the standard quality of the dishes, the dishes must be produced and served quickly.

5. The layout of the hall does not need to be too luxurious, but it must be beautiful and elegant, showing the flavor of the Mid-Autumn Festival.

6. Effect prediction

When a restaurant implements the above promotion activities and provides customers with considerate services, the restaurant's operating income will be at least 1.5 times the usual operating income. above.

7. Other suggestions

1. The front desk of the restaurant should communicate with the waiter in a timely manner and save some key customer information at any time.

2. Under the condition of obtaining the customer's consent, enter the customer's information into the database (the key is the customer's name and mobile phone number) to serve future promotions (this content can be refined in the future).

3. Complete the restaurant’s website as soon as possible. The website must be made by professionals. The domain name must be simple and easy to remember. The design of the web page must reflect the characteristics of the restaurant. The colors should be mainly warm. , it is best to have a large FLASH animation on the homepage, as well as a news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Mid-Autumn Festival restaurant marketing activity plan 4

1. Purpose

Establish a corporate brand and achieve a double harvest of economic and social benefits.

2. Market target analysis

Mainly for hotel enterprises and institutions and a small amount of private consumption, which requires the hotel to take into account the source of private consumption in addition to improving the grade.

3. Pricing strategy

Room and food prices remain unchanged, but some activities that should be mainly considered during the festival can be expressed as discounts or gift bags.

Food sales should be rich, diverse and low-priced, but net profit promotions should be considered, and high food prices should be reduced or sales methods recommended.

4. Activity content

1. Guest room

During the activity, standard rooms/single rooms can be enjoyed for 320 yuan/day, including breakfast.

Autumn Fortune should be a "reunion" room (suite): 666 yuan/month/day, including breakfast, discounted Happy Meal for two people worth 188 yuan.

During the event, it should be checked that guests in each room can receive 50 yuan in food vouchers.

Guests can check in during active late check-out times until 2pm.

If the guest’s birthday falls on August 15th, he/she can enjoy discounts on the room with valid ID, including breakfast.

2. Food and hotel Mid-Autumn Festival promotion plan - planning copy

The family dinner should be: 388 yuan;

The wealth should be set: 688 yuan.

Reunion

If there is a family member whose birthday falls on August 15th, with valid ID, you can enjoy corresponding discount coupons for dining in the hotel, 6 (excluding specials).

Suggestion: The restaurant launches Mid-Autumn Festival dishes such as mooncakes with the hotel’s characteristics.

5. Advertising

6. Event layout

The layout of the hotel does not need to be too extravagant, but it must be beautiful and generous, showing the flavor of the National Day and Mid-Autumn Festival , the specific content is as follows:

During the event, a banner should be hung at the door of the hotel with the content: Happy Mid-Autumn Festival, good people;

One Buela Bao each in the hotel lobby and Chinese restaurant

Chinese restaurant doors should have two big stars hanging on lanterns.

Two octagonal lanterns with tablecloths at the hotel front desk, Chinese restaurant bar table and one octagonal lantern with each tablecloth in the lobby bar

7. Estimated event cost

All advertising costs should be covered :5500 yuan.

By purchasing octagonal lanterns you should follow the model size recommendations.

YiLaBao four total: 120 yuan

Article 1: The banner should be 100 yuan.

Expenses, excluding lantern promotion costs, total 5,720 yuan.