Advantages and Disadvantages of Text Messages on Mobile Phones

1. The sending channel is smooth: Currently, gateways and cards can also be used to send bulk SMS, but the arrival rate is not as good as that of the bulk SMS platform. The reason is that the SMS sending platform has more than one sending channel and the delivery arrival rate is high.

2. Easy to operate: The SMS mass sending platform used in the network background can independently write relevant text content according to the sender's needs. It is easy to operate and easy to modify. At the same time, unified sending also ensures the accuracy of informed information. 1. Small information capacity and low appeal to people: Because the SMS platform can only be edited with text and lacks corresponding image materials, it is relatively boring. Moreover, SMS advertisements are now rampant, and the reading rate is not necessarily too high. The cost of sending MMS messages is too high.

2. Terminal data is difficult to collect: SMS platforms need corresponding numbers before they can be sent. How to collect these numbers and which customers they should be sent to after collection has become a very important issue, so SMS messages The platform’s customer coverage may not be comprehensive.