5 planning schemes for real estate activities

# Planning # Introduction In order to ensure the solid development of the activity, we need to make an activity plan in advance. The activity plan is a concrete and thorough plan with strong operability from the purpose, requirements, methods, and progress of the activity. The following is the organized real estate activity planning scheme, welcome to read!

1. Planning scheme of real estate activities

1. Time:

the morning of XX, XX, xx.

second, location:

xxxxxx sales center site.

III. Personnel:

Staff, customers, etiquette, hosts, distinguished guests, etc.

IV. VIPs to be invited:

Relevant competent leaders of the municipal government, leaders of the Municipal Construction Committee, the Municipal Real Estate Administration, and leaders of the Municipal Architecture, Planning and Design Institute, etc.

V. Media to be invited:

xx TV station, xx daily newspaper, xx news station, etc.

VI. Target:

Communicate the information of the opening ceremony of xxxxxx to the outside world, show the strength of the enterprise, expand the social popularity and reputation of xxxxxx, reflect the bright future of xxxxxx, and promote the sales of real estate. At the same time, conduct corporate social public relations, establish a positive and good social image of xxXXXX Real Estate Development Co., Ltd. in XX area, and harmonize the relationship with local government functional departments, customers and suppliers.

VII. Venue layout:

1. The podium area, that is, the ribbon-cutting area, is located in the south of the sales center. In the middle of the podium, there is a vertical microphone for the host and distinguished guests to speak. The table top is covered with a red carpet, and the background wall is painted with the theme of "xxxxxx Opening Ceremony".

2. sign-in desk: Guest sign-in desk is located on the north side of the rostrum. Sign-in desk is equipped with a hostess. Sign-in desk set up sign-in desk signs.

3. Gift distribution area: At that time, sign-in desk's table can also be used as a gift distribution table.

4. VIP lounge area: it can be placed in the xxxxxx sales center, with sofas, coffee table drinks, fruits and wet towels, and exquisite flower arrangements as decorations.

VIII. Highlights of opening activities:

1. Indoor and outdoor performances

1. Colored flags (colored stripes)

2. Hanging on both sides of the road outside the gate of the sales office and on lampposts along the street to set off a warm sales atmosphere.

bonsai flowers

are arranged in every corner of the sales office lobby to enhance visual beauty, fresh air and set off a friendly atmosphere.

3) air arches and balloons

large air arches, hot air balloons and road flags will be arranged on the construction site and the main roads in the urban areas, so as to create a warm atmosphere for the commencement and opening of the project.

2. Contents of live performances

1) Military band: used to play inspiring music as background music throughout the opening ceremony.

2) Waist drum team: A waist drum team consisting of 2 people will be arranged at the scene to welcome guests and send them off, adding a festive atmosphere.

3) lion dance activities: the performance of lion dance activities interspersed during the ceremony indicates the bright development prospect of xxxxxx.

3. Coordination of opening promotion activities

With the promotion theme of "1 yuan can easily make a profit without buying a house when it costs 1, yuan", customers will be attracted to buy a house enthusiastically, and a good public image will be formed that it will benefit customers and sell well at the opening.

The activity copy is as follows:

In order to reward the first batch of customers, the developer specially spent 8, yuan to sell 1 VIP cards on the spot on September 3th, and gave away 1 free lottery cards. The unified price of each VIP card for house purchase is 1 yuan, and the face value of each card is 5, yuan, 7, yuan and 1, yuan respectively. The cardholder can offset the house payment with the same amount as the VIP card when buying a house. The VIP card for house purchase is an bearer card and can be freely transferred.

The prizes of the lottery cards are set as follows: 1 people with 5, yuan purchase vouchers, 2 people with 3, yuan purchase vouchers and 3 people with property management fees in 1 yuan, all of which can offset the house payment. There are 2 brand rice cookers and 2 brand electric irons, and the winning rate is 1%. The lottery cards are given away free of charge according to the on-site queuing order. Until the gift is over, the above reward activities will be notarized by xx Notary Office.

On-site queuing should follow the sequence and line up in the direction of the starting and ending points designated by the site, and queuing will be accepted at 6: am on September 3th.

our company will start sending out the "number-queuing access card" at 8: am on September 3th, 2xx.

after obtaining the "number access card", every ten people will go to the marketing site in turn to register and pay for the card.

the "VIP card for house purchase" is valid only when it is exchanged for house purchase, and it must be presented together with the card purchase receipt.

Activity regulations: Participants must be China citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan or foreign citizens with valid identification (each person is limited to purchase and get a card).

If the VIP card is sold, it will be used to offset the purchase price. If you don't buy a house or exceed the time limit for buying a house, this card will be invalid and will not be exchanged. Can be freely transferred, and the transfer price is self-determined.

when purchasing a house, the VIP card will be used to offset the house payment of the same amount with the card amount, and only one card can be used in each suite.

this activity is invalid for group buying customers.

4. Preparatory work

1) Draw up the participants. Send invitations to the leaders attending the meeting on XX.

2) prepare the invitation in advance, and confirm whether you have received the receipt.

3) Get the weather information of the day from xx Meteorological Bureau five days in advance.

4) Implement the security command within the jurisdiction and be responsible for the order work.

5) Implement the command and be responsible for the order work 6 days in advance.

6) Make gifts and gift bags at the event site

7) Go through the necessary examination and approval for balloons, event venues and air arches 8 days in advance.

5. Identification of guests

After the guests arrive, the hostesses wear corsage for them. VIPs will be guided by the hostesses or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement

1) Ten hostesses are preset, four at the entrance, two in sign-in desk, and four hostesses in the meeting area require uniform dresses.

2) 15 staff members;

3) The company has 3 employees;

IX. Ceremony flow:

All staff will enter the venue from 9: to 9: 3. Including the main person in charge of the company and the person in charge of the etiquette company, all kinds of staff and performers.

from 9: 3 to 9: 5, the guests came in one after another. VIPs sign in at the scene in sign-in desk and distribute gifts at the same time. Customers can go to the sales site for consultation and receive promotional materials.

from 9: 5 to 1: , the distinguished guests were introduced to the meeting place by the hostess.

at the beginning of the ceremony from 1: to 1: 8, the host introduced the distinguished guests.

welcome speech by xxx, general manager of the company, from 1: 8 to 1: 13.

lion dance performance from 1: 13 to 1: 25.

at 1: 25-1: 35, government leaders delivered speeches, and investors' representatives of the company delivered speeches.

from 1: 35 to 1: 5, the host invited government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Management Bureau to cut the ribbon for the opening ceremony of xxxxxx, and the auspicious fireworks and salute were raised at the same time, which reached a high tide.

from 1: 5 to 11: , the host announced the end of the ceremony and the guests rushed to the luncheon.

at 11: , the customer signed the contract and the opening sales activity officially started.

X. Media plan:

1. Newspaper advertisement

On 27th, 28th and 3th, a full-page advertisement was published in the X edition of xx Daily to inform the opening of xxxxxx.

2. TV advertisement

xx TV station recorded the opening video and made it into a VCD as the information for the opening activities. And news is produced by xx TV station, reporting the situation of the whole opening event site, and further expanding publicity.

3. Radio advertisement

The opening information of xxxxxx is broadcast two months before and after the opening.

4. Printed advertisements

Loushu and posters have been printed, and the method of sending people to distribute them and clipping newspapers is adopted.

XI. Advertising budget:

1. Full-page version of xx Daily on 27th, 28th and 3th

2. Opening video recording and news report by TV station

3. Radio advertising promotion

4. Outdoor advertising management office of opening ceremony venue approves xxx

5. Expenses of etiquette company < xxxxx >. Remuneration of waist drum team, military band, hostess and host)

6. Balloon (opening site and urban main road) xxxx Yuan

7. Flower bonsai rental XXXXX Yuan

* * xxxxxx Yuan

Guizhou Performing Arts Planning Media Co., Ltd.

Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:

1. Professional theatrical performances: large-scale

2. Various business performances: company parties, conference performances and New Year's party activities.

3. Press conference, fashion show, product promotion and business promotion.

4. Various conference services and exhibitions.

5. Etiquette celebrations: opening ceremony, anniversary celebration, groundbreaking ceremony and ribbon-cutting ceremony, etc.

2. Planning scheme of real estate activities

As Father's Day is approaching, real estate activities are on the rise, and activities flock to us. Faced with the bombing of many activities. The netizen said with a skeptical smile, "Is this to buy a house for my father or a house for my son?" Some netizens hope to accompany their father to visit the mountains and play with water, and hopes such as "Is there a house-watching group going to the seaside in Foshan" pop up from time to time.

Since May, festivals and festivals have been going on and real estate activities have never stopped. In addition, a few days ago, the central bank cut interest rates for the first time in three years, and the central bank revisited the 3% discount mortgage. The first set and the second set were treated equally, and there were so many warm winds blowing in the market. Many people are rubbing their hands and trying to bargain-hunting inventory when the mortgage is favorable. Faced with so many real estate activities, it's really eye-catching.

The netizen said, "Two-day tour to see the house by the sea"

According to the author's understanding, some netizens think it is a good thing "to let us know more about the real estate". This Father's Day, most friends plan to take their families to participate in real estate activities, see their favorite rooms, and increase the time for parent-child communication.

However, some netizens said that no matter how many activities are useless, developers' housing prices are transparent, and the real price reduction is the right way.

activities swarmed during the festival.

The author looked around: Zhengzhou's house-viewing group held high "Building a home for love on Father's Day", Yantai's house-viewing group "Father's love is like a mountain to give parents an inventory of their old-age houses", and some media even said that "whether you are a newly-married prospective father who has no children, or a father who has a successful career in middle age, you want to improve housing conditions and choose a school district for your children, or you want to" just change ". There is a posture of sweeping the fathers.

3. Planning scheme of real estate activities

1. Purpose of activities:

Say goodbye to the old year. Send love "theme public welfare activities, invite new and old owners to nine gardens, maintain customer feelings, explain the latest developments of the project, and strive for referrals from old owners; Invite new customers of Modian to understand the project and facilitate the intentional transaction.

II. Activity content:

The property consultant informed the previous old owners and customers to come to nine gardens for Taibai at the specified time.

The public welfare activity of "Farewell the Old Year and Send Love" organized by Impression.

after sorting the love items sent by customers, send customers a New Year gift package. Show the old owners around the product recommendation room and update the latest developments of the project; Recommend products to Modian customers.

Take photos and choose "ambassadors of love" who smile and make a white impression.

III. Time and place of the event:

Time: 2 pm on December 3th, 2xx-January 3rd, 2xx

Location: Room 1817, Jiuzuo Garden, Taibai Impression Xi 'an Marketing Center

IV. Inviting customers:

In order to ensure that a number of customers arrive at the site, the invitation is conducted twice; The first invitation time is: Friday, December 28th, 2xx. SMS will inform all customers who have completed the transaction and the time and place of the event in advance. The second invitation time is Sunday, December 3th, 2xx. Customers are invited to attend by phone at 2 pm.

◇ old owner's invitation: Mr./Ms. XXX, I'm your property consultant Xiao X. Did you receive the message I sent you yesterday? Our community and Xi' an Love Alliance organized "Resign the Old Year". The "Send Love" activity is scheduled for 2 o'clock this afternoon. Let's gather some idle clothes at home. One is to give our love, and the other is to save us time. At that time, we will also select a "Love Ambassador" with a white impression and send gifts for the New Year. What time do you think you will arrive in the afternoon?

◇ Modian customer invitation statement: Mr./Ms. XXX, I'm Xiao X, the property consultant of Taibai Impression. Did you get the message I sent you yesterday? Well, the activity of donating old clothes and offering love organized by Xi 'an Love Alliance will be held at two o'clock this afternoon. You are cordially invited to participate. You must be a caring person. I'll make an appointment with you this afternoon.

4. planning scheme of real estate activities

1. time of activities

from June x to June x

2. content of activities

giving new and old customers zongzi as holiday gifts.

3. Promotion policy

1. The 8th floor will be launched on June 27th. Customers who buy the 8th floor from June 27th to 28th can enjoy an additional 1% discount.

2. In order to promote the sales on the 5th floor, the top 2 customers who buy houses can enjoy a cash discount of 5, yuan each from June 27th to 31st.

IV. Media Support

On June 26th, Huashang Daily released a 1/3 color advertisement, announcing the launch information of the 8th floor to the market, and at the same time informing new and old customers to give holiday gifts.

v. analysis of sales situation

1. customer visits

during the activity, 74 groups of customers visited, with an average of xx per day. 8 groups; There were 15 valid calls during the activity, with an average of 3 calls per day.

2. Transaction of customers

VI. Activity plan

1. The weekend (June 27th ~ 28th) is the peak of transaction, with 11 sets of transactions, of which 6 sets are in Building 8. 8# building has attracted some interested customers before its launch, and there are extra discounts on the weekend for two days, so there has been a centralized transaction.

2. This Wednesday (June 31st) is the Dragon Boat Festival, not a big holiday, and all units have not arranged holidays, so there are not many new and old customers on site except weekends.

before the launch of the 3rd and 8th floors, the property consultant made an appointment to visit 2 groups of prospective customers who paid attention to the 8th floor in advance, of which 6 groups paid attention to it, while the xx group did not.