What is the definition of SCRM?

Compared with traditional CRM, SCRM has one more S, but this S(Socail) has greatly changed the operation mode of CRM, in other words, it focuses customer management behavior on social scenes.

SCRM has become a digital brain and marketing engine that constantly brings new consumer transformation and data through the behavior and data of old consumers, and has become the starting point of both offensive and defensive strategies and implementation in the whole marketing management.

Content generalization

The main purpose of traditional CRM is sales orientation. But now competition has not allowed enterprises to reach a deal by shouting or telling others what you want to sell. With the emergence of the buyer's market and the acceleration of the upgrading of the consumer market, enterprises are launching new products faster and faster, and even the consumption patterns of many products and services have changed.

Reference to the above content: Baidu Encyclopedia -SCRM