What are the writing rules of brand copywriting?

In the era of Internet marketing, more and more enterprises use soft text to promote their own enterprises, thus achieving the ultimate goal of drainage. What is soft writing? Speaking of soft writing, your first thought may be hard and wide. Soft text is a marketing method to distinguish between hard and wide. Soft text spreads a certain spirit or idea with the help of words, resonates with the public emotionally, and lets the public see advertisements imperceptibly. Good soft text content can effectively persuade the public to accept advertisements and directly transform them. First of all, regardless of the transformation effect, only by looking at communication and soft text can consumers initially understand and recognize the brand and achieve the purpose of brand promotion. Soft text marketing copy is essential. Copywriting is the act and art of creating texts for advertising or other forms of persuasive marketing and sales. Copywriting refers to the written content created by the copywriter to persuade individuals or groups to take specific actions. Many people often have no ideas and methods when creating copywriting, and they can imitate the thinking of boxers to create. What is a boxer's mind? Imagine that in the boxing ring, if you don't want to be beaten black and blue, then you must consider 3-4 punches in advance, and within the scope of your consideration, you must also predict the opponent's counterattack moves and moving direction after you make a move. Then, according to his possible reaction, force him to fight back according to your expectation, thus falling into a disadvantage. This is the boxer's mind. Creation is like boxing. If you want readers to be fascinated by your article, you should first predict their thoughts, and then try your best to create every word, sentence and paragraph. If you want to punch hard and get good results, your copywriting sentence must be as clean and neat as a boxer's boxer, and you should punch smoothly, and don't stop after punching. Because stopping means being beaten, if your moves are discontinuous, although you won't be beaten, your previous efforts will be in vain, or even fall short. So how do you keep pushing? You need to study carefully before writing, grasp the readers' mentality, and grasp what they want to know through this article. Then tell them that you know what problems they have and that there are ways to solve them. From the title, the beginning to the end of the article, all the paragraphs are interlocking, so that readers have the desire to read on. Of course, long sentences and short sentences can also be used alternately in the style of display; You can also use some transitional skills, such as asking questions in the next stage; Or use analogy and other rhetorical devices to say what you want to express. In short, no matter what you do, whether it is content or style, you should help your readers smoothly enter every new closely intertwined sentence and paragraph, that is to say, the goal of your copy is to guide your target audience, thus causing transformation.