How to plan the marketing activities of Mid-Autumn Festival?

This year's Mid-Autumn Festival is no longer lonely, and it will come on the same day as the National Day, which is bound to become the most important holiday marketing activity for brand businesses in the second half of this year.

Next, I have arranged different kinds of creative activities on Mid-Autumn Festival theme for you, hoping to bring you inspiration.

1/ Huameiyue cake shop

Pop-up shop is shaped by a giant gorgeous moon cake box, and Chinese style elements are combined with neon lights to create a strong retro harbor style. After consumers enter the mooncake box, the silhouette will be projected on the moon screen, and then they can view their Mid-Autumn Festival reunion photos through H5.

2 Tmall Super Category Sun Moon jathyapple Youth Fantasy Market

Last year, Tmall Super Category Day joined forces with major brands, breaking the dimensional and cross-border joint names, and created a "Moonlit Youth Fantasy Market" dedicated to young people on the edge of the West Lake.

Cross-border trend workshop: a cross-border fighting tide workshop created by the cross-border gift box trend of moon cake brand brings a brand-new cross-border spark.

Phantom moon cake: Walking into this world of light and shadow close to teamlab's immersive space is like walking into a colorful dream world.

Livehouse: Colorful neon tape recorder is the perfect combination of retro style and trendy style.

Lonely Planet: Mini tents with different themes are specially provided for participants, which is very interesting.

In addition to marketing activities, the organizers also set up a huge stage in the center of the venue, and electro-acoustic rock at the explosion site will be staged every night.

3/ Drinking on Mid-Autumn Night

During the Mid-Autumn Festival last year, Guizhou Xijiu planned a series of promotional activities around the theme of "Drinking Xijiu on Mid-Autumn Night" to strengthen the connection between Xijiu and traditional festivals. Through social marketing, with the help of high-speed rail reunion activities and the theme of pop-up shop in three places, it was finally diverted to the "drunken beauty and moon viewing" activity.

Photo area of flying to the moon: with the assistance of the staff, choose different suspended figures to take photos of the suspended moon; Crossing the Guanghan Palace: Through the big screen, you can change clothes interactively and print out a group photo for free.

Challenge 1988: The challenger presses "19.88" once, indicating that the challenge is successful, and the successful challenger can get a bottle of flat wine; Gu Yue Bai: The audience will make lanterns and bookmarks by themselves, and they will get a customs clearance seal after making them.

4/ Jiekai Xiu Square

Exhibition on the theme of "Jubilee Moon Palace"

The scene is mainly divided into four areas, namely, the Moon Palace in the breeze, the Fengqing Rest Garden, the Moon Pavilion in the West Building and the noisy Autumn Wind Hall.

There are also Mid-Autumn Festival 15m Gu Xiang Promenade and Maple Trees, which provide convenience for consumers who want to have a rest.

Of course, the above Mid-Autumn Festival activities are just the tip of the iceberg. Let's go to the mobile bank in official website. The activity bank has gathered more than 50 types of activities, such as entrepreneurship, internet, science and technology, investment and financing roadshows, industry summits, design, sharing meetings, salons, parents and children, outdoor activities, TEDx, public welfare, music performances, fashion and open classes.