How to carry out brand promotion in agricultural industry

China is a big agricultural country, but China's agricultural brands are few and far between in the world. In the final analysis, agricultural enterprises do not pay much attention to brands. For example, the "China National Brand Revitalization Project" is very experienced in this respect, which is OK!

John Naisbitt, a futurist in the world, compared China to a huge and complex enterprise in China Megatrends, and brilliantly put forward China's theory of "Eight Pillars of a New Society", enlightening China that if it wants to develop agriculture well, it must change its agricultural development thinking.

How to do brand promotion in agricultural industry? One of the ideas is the Internet.

Say goodbye to the traditional business model of "relying on mountains to eat and relying on water to eat". For agriculture, the Internet means longing and rebirth. With the emergence of internet plus in the agricultural field, in addition to new formats such as Internet agriculture, agricultural e-commerce, rural e-commerce, agricultural e-commerce and fresh e-commerce, traditional agricultural enterprises have also expressed their desire to transform the Internet, build brand culture and carry out precise marketing promotion, all of which make countless practitioners face the confusion of channel selection.

Nowadays, more and more agricultural products enterprises realize the importance of brand management and gradually establish their own brands. However, the brand must be recognized by consumers in order to open the market and create benefits. As an expert in production and management, agricultural enterprises obviously do not have the ability to market and promote brands, while traditional media channels generally have disadvantages such as poor interaction, narrow audience, slow communication speed and low accuracy, and the high cost is unacceptable to most agricultural enterprises. The self-media platform represented by WeChat has become the hottest mainstream social platform at present, which has great advantages and development space in the fields of interactivity, audience, communication speed and accuracy.

In addition, the brand determines the extension of a product, so we should understand and position the company brand, know ourselves and know ourselves accurately, which will bring consumers some spiritual enjoyment and material enjoyment. This extraordinary function of brand constitutes the unique market competitiveness of brand agricultural products.

The depth of brand culture: to be a leading enterprise in agricultural industrialization and to build a fine brand of agricultural products.

Product packaging elements: pollution-free, safe food, strive for high-grade packaging, highlight the high-grade positioning of products.

Product line setting: focus on high-grade agricultural products gifts, taking into account the research and development, introduction and marketing of mid-range products.

How to do brand promotion in agricultural industry? Agricultural brands not only solve the brand development problems for the vast number of agricultural enterprises through resource sharing and exploring business opportunities, but also actively explore the road of transformation and development in the field of agriculture, rural areas and farmers in the era of mobile Internet through continuous and in-depth interaction and cooperation.