How to operate soft text marketing?

When it comes to online Internet, contemporary people will say two words: online promotion and online marketing. Network marketing can't be explained clearly in a few words. It is divided into many forms, and each form has its unique function. Today we are going to talk about one of the integrated network marketing: soft text marketing. Let's take a look at his operation process. Pre-network marketing research-through the analysis of target customers and competitors, combined with their own advantages and disadvantages and products, carry out keyword research to find a breakthrough in marketing; Then accurately locate the product and lock the target customers. According to the survey data, establish the network marketing objectives that meet your own needs and formulate specific evaluation criteria that can be considered-in this process, the overall objectives should be refined into multiple phased objectives and the evaluation criteria should be quantified. For example, in two months, how many visitors will be on the website, how many people will leave messages through the website, how many people will consult by phone, and how many customers will eventually buy products. Plan the website scheme-according to the previous research and detailed objectives, focus on planning the columns, contents and functional modules of the website. Build a marketing website-implement the website scheme, give consideration to search engine optimization, user experience optimization, content optimization and post-operation optimization, and increase user interaction transformation tools (such as subscription system, messaging system, online customer service) and statistical analysis. In this process, we should also give full consideration to product packaging, the collection and arrangement of content materials and the shaping of corporate image (highlighting the highlights). Standardize the operation team-focus on the strategy and objectives, strictly monitor the process from planning to specific implementation of the strategy, and ensure the rapid support and response of procedures and artists. Standardize business processes, so that potential users and orders can be quickly and efficiently processed and deeply mined. According to the detailed stage goal, the network marketing strategy is implemented in stages: the website is quickly presented to the target users through search engine advertisements, and the search engine optimization strategy is adopted to steadily improve the ranking of more long-tail keywords. Establish your professional image through website navigation, classified information, industry websites, friendly links and encyclopedia of industrial chain websites. Publishing soft articles, videos or pictures will cover more information on news, forums, communities, Q&A channels and video websites. The previous information coverage will "push" the website out, so that the website can get corresponding traffic, while the good content organization and user experience of the website can retain users and guide users to register or subscribe, leave messages or talk. After obtaining user information, users can be fully tapped through email messages, electronic coupons, online activities, etc., thus increasing the transaction volume. Regular traffic statistics and effect evaluation-monitor the status of online marketing and fully grasp the implementation process of online marketing. Record the data of visitors and customers, and establish a customer database; Carry out statistical analysis of flow-consultation-conversion; Calculate the return on advertising investment and adjust the budget and strategy. At present, the common problems in enterprises are lack of systematic understanding of network marketing, uncertain effect of network marketing, low implementation of network marketing, incomplete website marketing function, low conversion rate of traffic-consultation volume-transaction volume, and easy to get discouraged in the whole implementation process, thus giving up all previous efforts. Enterprises often get lost in online marketing. Therefore, it is very important to operate network marketing with systematic thinking. The purpose of network marketing is to create a good internet business environment. Then, the various channels and tools derived from the network are only the means of network marketing. Although many of them are very complicated, there are still some rules to follow, and the process is basically unchanged. Network marketing pays attention to the actual situation of enterprises, obtains the maximum benefit with the minimum investment, and integrates some most appropriate strategies appropriately to complete the systematic project of network marketing and achieve the goal of profit. Therefore, in practice, we should choose the appropriate channels for strategic integration around products, target customers, budget and marketing objectives. Only by systematically grasping the process of network marketing can we not lose our way in the process of implementation, so that network marketing can be implemented and achieved tangible results.