How to attract customers to handle business in banks?

(1) Wonderful use of lintel LED screen

The lintel LED display is a 24-hour advertising screen for outlets to promote. When a large LED screen is fully utilized, the benefits it brings are equal to two financial managers and one financial center director! Therefore, how to make a good plan and make full use of the lintel LED display screen is particularly important.

A. The lintel LED can be used as an advertisement for "high-yield wealth management products/gold/funds/insurance";

B lintel LED can be used for rolling publicity such as "financial related laws and regulations, knowledge popularization and business announcements".

C lintel LED can be used to promote "customer invitation activities"/festival interactive activities. Such as Valentine's Day, can be used for the promotion/interactive advertising column of Valentine's Day activities in outlets;

D. lintel LED can be used as public welfare activities and safety warning bulletin boards.

During the daily business period, the peak passenger flow is mainly "marketing advertisements", and when the passenger flow is insufficient, various announcements can be rolled; During the evening break, we must make use of the advertising function of LED screen to let the advertisements of key products play in turn, which will impact customers' eyes with high frequency, guide customers to think about the investment income, and deepen customers' impression on the advertisements of our wealth management products.

(2) Other display screens

In addition to the LED display screen on the lintel, there are also a series of electronic devices such as "lobby screen on the first floor, caller number display, LCD TV in VIP area, LED exchange rate screen, ATM machine display, lobby manager's office computer, smart equipment display screen, customer financial operation computer", which can be used to insert marketing advertisements of our key products.

There are many electronic devices in the outlets. If you can advertise key products, can you say that the marketing atmosphere of outlets is not strong?

Borrow his LED screen.

"I want to ask which line of LED screen is strong? When it comes to' real estate'! "

Why do you say that? That's because "as long as it is a popular place, there are LED advertisements for selling houses"! In shopping malls, supermarkets, office buildings, communities, streets and gas stations. ........................................................................................................................................................

(1) city-wide hits

Housing enterprises have won customers all over the city, which may not be so wide for bank outlets, but are the surrounding core business districts trying to advertise? Where can I borrow an LED screen socket? For example:

Large passenger flow categories: shopping malls, squares, residential areas, office buildings, hotels, restaurants, etc.

Station type: bus station, coach station, railway station, gas station, 4S shop.

Street types: roads, overpasses, taxis, buses and subways.

Take shopping malls as an example: large-flow commercial supermarkets require simple LED advertising design, but straightforward and simple copy is very attractive. As shown below: The LED screen advertisement put by a real estate company is actually not complicated, with white characters on a red background at a glance. However, it is this easy-to-remember interface, contrasting colors, and copywriting with inflammatory skills that spread traditional LED advertisements to the maximum extent.

(2) Street contracting

In this street, playing the hottest wealth management products of our bank at the same night is dazzling! Looking around, the whole article has been contracted by our best-selling products. It is difficult for customers to know! At the same time, it is also a good opportunity to contact and cooperate with small shops in the surrounding neighborhoods! Just talk about credit card discounts, loans and customer enjoyment.

The core idea of borrowing his LED screen is: "Let customers pass by your advertisement!"

Coup 2: The exhibition board lures guests.

When it comes to outlet marketing exhibition boards, many outlet lobby managers or drawing experts have a headache. To be a "powder-sucking" exhibition board not only pays attention to the aesthetic feeling of design, but also examines personal marketing ability. Therefore, making a "high powder absorption and high conversion" marketing display board is not just as simple as drawing casually! So how to make a marketing exhibition board with high powder absorption and high conversion? Bian Xiao gave a little introduction to the following exhibition board.

(1) Subject:

Theme is the core point you want to express in the whole marketing exhibition board, which is generally divided into two categories:

The first is the product category. Such as: insurance, funds, gold, credit cards, deposits; The theme marketing display board design of the product requires simple and straightforward title (such as directly naming the product, "beautiful mother credit card") or making gimmicks (such as: good news! Good news! , recommended by the president, hot-selling products, recommended today ...)

The second is the activity class. Such as: Father's Day, Dragon Boat Festival, Children's Day, Mid-Autumn Festival, etc. For the theme marketing display board design of activities, there are mainly two titles: "adjective+festival name" or "festival name+verb", which can be sorted in sequence. Such as: healthy baby, send acacia in Mid-Autumn Festival, win in autumn, etc.

The third is the popular category. Hot topics mainly guide customers and bankers to discuss financial events, such as the latest fraud, the latest financial events, the latest gold and fund events.

(2) Text:

The text is a detailed explanation of the theme of the marketing exhibition board. For the theme of product category, this paper focuses on refining and simplifying the selling points, benefits and highlights of products, and suggests using figures or metaphors to describe them; For the theme of the activity class, the paper focuses on simply describing the participants, time, gains and so on.

(3) Pictures:

"Harmonious, clean and tidy graphics" is the most critical link in the production of exhibition boards. It is required that every time you make a display board, the words, pictures and themes must be highly consistent, attracting customers from three aspects: words, pictures and content! Don't map for the sake of mapping.

Coup 3: Call the guests with a trumpet.

(1) Small Horn Attractions Advertisement

Placement of small speakers: Small speakers are generally placed at the door of outlets and can be covered by financial exhibition boards.

Speaker playing time: peak passenger flow. It is usually placed at the door before the morning meeting until the passenger flow is stable at 10:30; Play in the afternoon 14:00- 16:30; Community banks arrange the broadcast time according to their own peak passenger flow time or environmental conditions.

Advertising words to attract customers:

A. "Smart investment, smart financial management, XX financial management, 5.2% of the income will make your wealth unlimited!"

B. "If you invest wisely, you won't worry about your wealth."

C. "Easy financial management, * * * wins the future"

D. "I can't send you Jinshan, but I can save you money!"

E. "Hundreds of millions of wealth begins with financial management, and the poverty of families is originally because there is no wealth. Wrong choice, in vain. "

F. "You can do all the financial business under one roof. -Miron National Bank "

G. "Are you still worried about where your money has gone? Come to' XX Bank'! Professional financial management gives you no worries. "

Advertising words should use more short sentences and verbs, avoid homophones, and be concise, vivid and colloquial. At the same time, the forms of advertising words can be varied, and they are often good at humor, attracting audiences and making them easy to remember.

(2) trumpet recording coup

A. Putonghua+dialect mode;

B. The speech speed is moderate, generally 3 words per second, and at most 18 words can be read every 5 seconds;

C. Take your time to see the important contents: such as brands, products, benefits, highlights of activities, etc. Let the audience hear clearly and remember the prison;

D. Read aloud repeatedly, so as to encourage consumers and deepen their impressions;

E. dialogue, rap, publicity, efficacy, etc. ;

F. Alternative planning: People with unique humor or voice can record interesting audio.